ACCELERATE YOUR CAREER IN DIGITAL MARKETING WITH

POST GRADUATE PROGRAM IN

STRATEGIC

DIGITAL

MARKETING

Integrated Digital Marketing

and AI Applications

Online Learning with Mentorship | Dedicated Career Assistance

INTRODUCTION

Have

head

for numbers?

at Marketing

In

empire

we live

are

Dothis

youdigital

aspire

to embark

onin,a there

transformative

journey

intoathe

dynamic

world Look

of digital

marketing,

Analytics. Love having your voice heard? Social

many rewards waiting for those who connect

where innovation thrives and connections are key? Are you eager to learn how to connect businesses

Media Marketing is where it¡¯s at.

companies with customers.

with their audiences in powerful ways that drive meaningful success?

Dive into the exciting world of digital marketing

Any effective marketing campaign today needs

with

the

Post Graduate

Program

in Strategic

to

include

digital

marketing.

As

people

spend

These aspirations may seem monumental, but there's

one

definitive

solution:

The Post

Graduate

Digital

Marketing

from

Great

Lakes

and

Great

more

time

online,

it¡¯s

simply

one

of

the

best

Program in Strategic Digital Marketing offered exclusively by Great Lakes and Great Learning.

Learning. It¡¯s been designed to help you build

avenues to reach them. But there are new apps

the skills you need for an amazing digital

and platforms that crop up everyday, which

marketing career, in a fun-filled project-driven

makes digital marketing both challenging and

learning experience.

exciting.

JOIN US TO TURN YOUR ASPIRATIONS

INTO YOUR REALITY.

That¡¯s why companies always need professionals

You will learn from accomplished digital

who can bring fresh ideas with a vision towards

theWHAT

future. WILL YOU LEARN:

marketers to get the advantage of industry

knowledge even before you begin your

Speaking

of jobs, ourbetween

dedicated

career

Embark on a journey mastering the art of craftingjob.

dynamic

connections

businesses

Digital

has something

everyone.

assistance

also ensures that you find the one

and marketing

their audiences,

skillfullyfor

meeting

targets in the

digital realm.

Like to write? Jump into Content Marketing.

that¡¯s just right for you.

WHY SHOULD YOU LEARN IT:

In a swiftly evolving digital landscape, achieving success hinges upon a robust digital presence.

With the majority of audiences now online, mastering digital marketing becomes pivotal for

engagement and success.

THE FUTURE IS DIGITAL MARKETING

Online

advertising

is expected

93% of all online interactions start with

HOW CAN

YOU LEARN

IT: to reach

$329 billion by 2021, accounting for

a search engine.

Enroll in the Post Graduate Program in Strategic Digital Marketing, an immersive experience

49% of all global ad spend.

Source: Search Engine Journal

offered by Great Lakes and Great Learning. Acquire essential skills through practical learning,

Source: Zenith

industry insights, and personalized career

spheres of digital marketing.

The average return on investment

from email marketing stands at 122%.

Source: Lauro Media

guidance, paving your path to triumph in the diverse

62% of customers now expect companies

to anticipate their digital needs.

Source: Salesforce

2

THE FUTURE IS DIGITAL MARKETING

The digital advertising spending worldwide

amounted to 522.5 billion U.S. dollars in

2021. Experts predict that this spending

will increase to $836 billion by 2026.

93% of all online interactions start with

a search engine.

Source: Search Engine Journal

INTRODUCTION

Source: Statista Research Department

The average return on investment from

email marketing stands at 122%.

62% of customers now expect companies

to anticipate their digital needs.

Source: Lauro Media

Source: Salesforce

In this digital empire we live in, there are

many rewards waiting for those who connect

companies with customers.

Have a head for numbers? Look at Marketing

Analytics. Love having your voice heard? Social

Media Marketing is where it¡¯s at.

Any effective marketing campaign today needs

to include digital marketing. As people spend

more time online, it¡¯s simply one of the best

avenues to reach them. But there are new apps

and platforms that crop up everyday, which

makes digital marketing both challenging and

exciting.

Dive into the exciting world of digital marketing

with the Post Graduate Program in Strategic

Digital Marketing from Great Lakes and Great

Learning. It¡¯s been designed to help you build

the skills you need for an amazing digital

marketing career, in a fun-filled project-driven

learning experience.

That¡¯s why companies always need professionals

who can bring fresh ideas with a vision towards

the future.

You will learn from accomplished digital

marketers to get the advantage of industry

knowledge even before you begin your

job. Speaking of jobs, our dedicated career

assistance also ensures that you find the one

that¡¯s just right for you.

Digital marketing has something for everyone.

Like to write? Jump into Content Marketing.

THE FUTURE IS DIGITAL MARKETING

Online advertising is expected to reach

$329 billion by 2021, accounting for

49% of all global ad spend.

Source: Zenith

93% of all online interactions start with

a search engine.

Source: Search Engine Journal

The average return on investment

from email marketing stands at 122%.

Source: Lauro Media

62% of customers now expect companies

to anticipate their digital needs.

Source: Salesforce

3

2

AN IMPROVED PROGRAM EXPERIENCE TO MAKE YOU JOB-READY

AN IMPROVED PROGRAM EXPERIENCE TO MAKE YOU JOB-READY

POST GRADUATE PROGRAM IN

PG PROGRAM IN

STRATEGIC

DIGITAL

PG

PROGRAM

IN

STRATEGIC DIGITAL

MARKETING

STRATEGIC DIGITAL

MARKETING

MARKETING

V.22

V.22

Integrated Digital Marketing

and AI Applications

An enhanced program experience for a rewarding digital marketing career

The PGP-SDM V.24 is a brand-new version to prepare you for an industry that changes every day,

An enhanced

program experience

a rewarding

digital

career

with

a more comprehensive

curriculum,for

increased

industry

focusmarketing

and hands-on

learning.

The PGP-SDM V.22 is a brand-new version to prepare you for an industry that changes every day,

An enhanced program experience for a rewarding digital marketing career

with a more comprehensive curriculum, increased industry focus and hands-on learning.

The PGP-SDM V.22 is a brand-new

version to prepare you for an industry that

changes everyV.24

day,

SDM

V.22

with a more comprehensive curriculum, increased industry focus and hands-on

learning.

Old

SDM

AI Applications with Hands on tools

SDM

Digital on

Marketing

Tools Covered

Hands

Simulation

Foundation Program

Pre-work

- To prepare

before the course starts

Digital Marketing

Toolsyou

Covered

Version

No

Old

18

No

Version

No

V.22

2 weeks

V.22

36

4 weeks

No

18

2 Weeks

45+

36

Performance

Marketing

Module

Foundation

Program

Pre-work - To

prepare you

before the course starts

6 weeks

No

8

weeks

3 Weeks

weeks

2

Dedicated

time

for Personal

Digital Footprint creation

Performance

Marketing

Module

No

6 weeks

4

8 weeks

Design

thinking

& UI/UX

module

Dedicated

time for

Personal

Digital Footprint creation

No

Yes

4 weeks

Digiquest

Case Study

Competition

Design thinking

& UI/UX

module

No

Yes

Case

studies

from

brands

like Airbnb, Hotstar, Mercedes etc

Digiquest

Case

Study

Competition

No

Yes

Digital

Marketing

assistance

Case studies

fromCertification

brands like Airbnb,

Hotstar, Mercedes etc

5

No

9

Yes

Marketing

Experimentation

Digital Marketing

Certification assistance

No

5

Yes

9

1 week

No

2 weeks

Yes

SEO

(Strategy

+ Hands-on tools)

Marketing

Experimentation

(without tools)

1 week

SEO (Strategy + Hands-on tools)

(without tools)

Upskill with the new and comprehensive PGP-SDM V22 to power ahead in your career.

2 weeks

Upskill with the new and comprehensive PGP-SDM V24 to power ahead in your career.

Upskill with the new and comprehensive PGP-SDM V22 to power ahead in your career.

4

3

Addition of Simulation:

A simulation to give you hands-on educational experiences with important elements of digital marketing.

Learning Objectives of the Simulation

Identify and Analyze Key Performance Indicators

INTRODUCTION

Conduct Landing Page Optimization

Optimize Keywords, Bids, and Ad Campaigns (Search, Display, and Shopping Ads)

Simulation with Stukent Simternship

Advance your skills with an in-demand digital marketing simulation platform with real-world scenarios to:

In this digital empire we live in, there are

many rewards waiting for those who connect

Develop targeted

companies

with customers. Monitor and optimise

content strategies

key performance

metrics

Any effective marketing campaign today needs

to include digital marketing. As people spend

more time online, it¡¯s simply one of the best

avenues to reach them. But there are new apps

and platforms that crop up everyday, which

makes digital marketing both challenging and

exciting.

Have a head for numbers? Look at Marketing

Analytics. Love having your voice heard? Social

CreateMarketing

and optimise

manage

Media

is where it¡¯sEffectively

at.

simulated campaigns

campaign budgets

That¡¯s why companies always need professionals

who can bring fresh ideas with a vision towards

the future.

You will learn from accomplished digital

marketers to get the advantage of industry

knowledge even before you begin your

job. Speaking of jobs, our dedicated career

assistance also ensures that you find the one

that¡¯s just right for you.

Digital marketing has something for everyone.

Like to write? Jump into Content Marketing.

Dive into the exciting world of digital marketing

with the Post Graduate Program in Strategic

Digital Marketing from Great Lakes and Great

Learning. It¡¯s been designed to help you build

the skills you need for an amazing digital

marketing career, in a fun-filled project-driven

learning experience.

THE FUTURE IS DIGITAL MARKETING

Online advertising is expected to reach

$329 billion by 2021, accounting for

49% of all global ad spend.

Source: Zenith

93% of all online interactions start with

a search engine.

Source: Search Engine Journal

The average return on investment

from email marketing stands at 122%.

Source: Lauro Media

62% of customers now expect companies

to anticipate their digital needs.

Source: Salesforce

3

2

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