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A Millennium Forum Commission for NWRC Media ProductionsUnit 4 – Creative Media Production Management Project & Unit 5 ‘Working to a brief in the creative media Industries Eli Doherty – NDCMPY2 – (Film & Television) – 2016 – 2017PresentedByJohnny Ray BrollyA Millennium Forum Commission for NWRC Media ProductionsUnit 4 – Creative Media Production Management Project & Unit 5 ‘Working to a brief in the creative media Industries Eli Doherty – NDCMPY2 – (Film & Television) – 2016 – 2017Team Members Involved; role of team members:NameRoleEmailJohnny Ray BrollyActor, Crew Member & Digital Illustratorjohnnyraybrolly@Eli DohertyMain Camera OperatorElidoherty1@Jake BradleyEditorJakeyb613@Alex McCloskeyDirectorAlexmcc1@live.co.ukA Millennium Forum Commission for NWRC Media ProductionsUnit 4 – Creative Media Production Management Project & Unit 5 ‘Working to a brief in the creative media Industries Eli Doherty – NDCMPY2 – (Film & Television) – 2016 – 20174.1 Be able to originate, develop and research an idea for a media product.5:1 Understand the requirements of working to a brief.The first client brief that I worked on for Unit 4, was a tender client brief for Compassionate Communities. In September of 2016, Compassionate Communities held a palliative care awareness week in order to raise awareness about issues facing those suffering from terminal illness such as social isolation and depression. Compassionate Communities wanted a video that would accurately express these themes. Also they wanted a video that would also promote the idea of volunteering to help those in palliative care, especially to younger people. Apart from these criteria they were quite open about what sort of video could be submitted for consideration.Link to the final video Brief Info:This project would be considered to be a tender brief, as Compassionate Communities released a statement giving a rough outline as to what they’re looking for. This gave my group and I the opportunity to pitch our ideas to the client, and it allows clients to choose from a variety of pitches. It could be described as an informal brief seeing as there is no pre-determined indisputable outline that a company must follow. Linda Morris, was the project manager for the palliative care awareness week, so ultimately she’d decide upon whether or not she felt as if our final product was fit for what she’d intended to use it for.Originating Ideas:Along with Jake Bradley, Alex McCloskey and Eli Doherty I formed a group to collaborate and generate ideas for the brief. We’ve all worked together to a certain degree and have a level of familiarity with how the other works so we felt as we would have a very functional group.We had all come to the agreement that we wanted to focus on social isolation as our theme to emphasize how palliative care volunteers can make terminal illness patients’ difficult experience easier by providing company and support.Jake formed the basis of the idea for our project. He’d contributed his idea that we should follow a lonely day in the life of a person with terminal illness and use digital drawing as well as post production effects to alter his environments to become more surreal and gloomy. However, when he’s greeted by a palliative care volunteer dull environments begin to disappear and his day is brightened up by having someone’s company and support.We all felt as if this idea encapsulated a very relevant issue for this palliative care awareness week in a creative and artistic way. In addition to this it’s an idea that would allow us to collaborate specifically to some of our best skills, as our group has various production abilities. This idea allowed the group to utilize and improve upon our already established skills in camera work, organization and direction. Also it allowed me to use my skills in drawing for the digital backgrounds and it gave Jake a chance to use his vast knowledge of post-production effects.Generating Ideas: Not much research was required for generating this idea, because when we discussed the concept the method of execution for it came to us quite quickly. We came to the conclusion that we would shoot the footage borrowing a tripod and DSLR from the college. Our location was sorted out as one of our tutors offered to allow us to use her house as a location. Also we’d managed to secure actors in myself as the volunteer worker and an older student who would play the terminally ill person. The effect of the surreal backgrounds would be achieved using post production software, such as Adobe Photoshop and After Effects. We needed a graphics tablet for the process of drawing over backgrounds in the footage, but this wasn’t a problem as someone in the group was willing to offer one that they owned for me to borrow.As a template for the style we were trying to pull off we would often cite the film “A Scanner Darkly” as an example of the visuals we were trying to create.Link to “A Scanner Darkly” trailer: ConstraintsTime: We were made aware of the commission two weeks before the deadline, so we had to schedule our time effectively. We knew that our idea would take a lot of time in post-production, so we’d decided to tightly schedule a quick shoot consisting of one day. This gave us a lot more liberty to spend time on the edit.Expenses: We did not have to pay for any of the equipment as we’re all still students in this course, and have the ability to borrow equipment from the college’s technical department. However, I have provided a hypothetical budget for future reference.EquipmentCost1 DSLR (4 Hours)?100Tripod (4 Hours)?30Lights (4 hours)?50Editing Computer (8 Hours)?50Total?230Personnel: The crew consisted of Jake Bradley, the director & head editor, Eli Doherty the head camera man, Alexander McCloskey the camera operator and I, who acted in the video, worked as an additional crew member and did the rotoscoped drawings for the VFX in the end product.Legal and ethical considerations: When our group was editing the final version of the video we put consideration into the choice of music to make sure that we wouldn’t face any major problems in terms of copyright. If we didn’t take these precautions, it’s possible that our final product wouldn’t have been able to have been used for what it was intended due to legal reasons.A Millennium Forum Commission for NWRC Media ProductionsUnit 4 – Creative Media Production Management Project & Unit 5 ‘Working to a brief in the creative media Industries Eli Doherty – NDCMPY2 – (Film & Television) – 2016 – 20174:2 Be able to pitch a proposal for a media product 5:2 Be able to develop a planned response to a briefProposalBetween myself and Alex we had created a proposal for our idea. I had written a treatment which summarized our group’s idea and how we intended to execute it, which Alex then used as a basis to create a PowerPoint presentation for our idea.I pitched the idea for our group in front of my class in order to receive feedback from both students and tutors as to whether or not this idea was well suited to the event and if it was achievable. I also pitched the idea to our single camera techniques tutor, Tracy Cullen who gave us some advice on how to approach the shooting of our video. The pitch went down well and we received approval to go into production.Content outline:This video will express themes relevant to issues faced by people in palliative care and promote volunteering as a care worker. This will be done through surreal visuals, that display how someone can feel when faced with social isolation due to suffering from illness. It’ll also show how a terminally ill person’s life can be improved by the assistance and company of a volunteer worker.Target Audience: This video is aimed at a variety of groups. It’s mainly targeted towards those who mightn’t be informed on issues relating to palliative care, so they can be made aware of the issues most important to palliative care. It’s aimed at anyone who is suffering from terminal illness or anyone who has a loved one suffering through terminal illness. This video will help enlighten this group of people on how can they support themselves or their loved ones. Finally, it’s also targeted to potential volunteers, particularly younger people, as this is the age demographic that Compassionate Communities aim for with volunteers.Resources:As I’d mentioned before we’ve managed to obtain equipment, the likes of the DSLR camera, the tripod and the lights from the college’s technical department. A Millennium Forum Commission for NWRC Media ProductionsUnit 4 – Creative Media Production Management Project & Unit 5 ‘Working to a brief in the creative media Industries Eli Doherty – NDCMPY2 – (Film & Television) – 2016 – 2017Personnel requirements: The personnel of this crew had to meet the requirements of being cooperative and dedicated team members. We each had to work to our best abilities within our roles, so that our final product could be the most it could possibly be for our client. Project schedule: We had scheduled one day of intensive shooting that would cover all of the footage we needed. We did this so that we’d have an extended amount of time to do all of the rotoscoping and VFX work needed to create the effect we were going for.Pitch:I had written a treatment to outline our intentions and our plan for the production of our palliative care video. This treatment then formed the basis for a PowerPoint presentation by Alexander, which the whole group presented in front of the tutors and class members, who then gave feedback for the ideas we’d suggested.A Millennium Forum Commission for NWRC Media ProductionsUnit 4 – Creative Media Production Management Project & Unit 5 ‘Working to a brief in the creative media Industries Eli Doherty – NDCMPY2 – (Film & Television) – 2016 – 20174:3 Be able to manage a production process to create a media product 5:3 Be able to apply a response to a brief Apply; pre-production phase; post production phase; monitor progress; review; revisecenter21018500A Millennium Forum Commission for NWRC Media ProductionsUnit 4 – Creative Media Production Management Project & Unit 5 ‘Working to a brief in the creative media Industries Eli Doherty – NDCMPY2 – (Film & Television) – 2016 – 2017Relationship with client; Liaison with client; dealing with difficulties or complaints; revisions to brief; revision to planPlanning:For the palliative care awareness week video, this group had planned out the specific themes we’d like to express as well as the schedule that we thought was the most effective way to carry out the production.-63304621783300PowerPoint Pitch27934424701900-6337792292910027945585911100-633779180410002794558102300096464213456500A Millennium Forum Commission for NWRC Media ProductionsUnit 4 – Creative Media Production Management Project & Unit 5 ‘Working to a brief in the creative media Industries Eli Doherty – NDCMPY2 – (Film & Television) – 2016 – 201Agreed Content Outline within Proposal:Every member of the crew had access to the brief which gave everyone a good idea of the type of project we were creating. Team Meetings: Throughout the production of the Compassionate Communities Palliative Care Week we had all discussed the project in Skype calls.A Millennium Forum Commission for NWRC Media ProductionsUnit 4 – Creative Media Production Management Project & Unit 5 ‘Working to a brief in the creative media Industries Eli Doherty – NDCMPY2 – (Film & Television) – 2016 – 2017Pre-production phase Millennium forum “Cinderella”Synopsis: This video will tell the story of a man suffering from terminal illness, in need of palliative care. It’ll show a surreal gloomy depiction of what life can be like, facing terminal illness without any support. Later on in the narrative it’ll show how someone suffering terminal illness can have their life changed for the better by the support and company of a volunteer worlker.Production Schedule:Timescales; deadlines; availability Pre-production13/9/201620/11/2016Production22/09/201622/09/2016Post Production23/11/201629/12/2016Roles assignment Principle photography EditingTreatmentCutawaysColour correction & Digital IllustrationPlanningLocation shootsReviewA Millennium Forum Commission for NWRC Media ProductionsUnit 4 – Creative Media Production Management Project & Unit 5 ‘Working to a brief in the creative media Industries Eli Doherty – NDCMPY2 – (Film & Television) – 2016 – 2017Locations plans: LocationDatesContactsFaustina Starrett Home22/09/2016faustinastarrett@ Risk assessment:HazardPerson who may be harmedProperty which may be damaged Risk controls in placeRisk assessmentFalling over wires/steps.Camera operator. Camera, seats, doors.Make sure to watch your step/ cover wires.ModerateWalking into things due to low lightCamera operatorCamera and furnitureTake care while walking in low lighted areasModerateCrew list: PersonRoleEli DohertyMain Camera OperatorJohnny-ray BrollyActor, Crew Member & Digital IllustratorAlex McCloskeyCamera OperatorJake BradleyDirector & EditorA Millennium Forum Commission for NWRC Media ProductionsUnit 4 – Creative Media Production Management Project & Unit 5 ‘Working to a brief in the creative media Industries Eli Doherty – NDCMPY2 – (Film & Television) – 2016 – 2017Research – Not much research was required for this idea, because when we discussed the concept the method of execution for it came to us quite quickly. We concluded that we would shoot the footage borrowing a tripod and DSLR from the college. Our location was sorted out as one of our tutors offered to allow us to use her house as a location. Also, we’d managed to secure actors in myself as the volunteer worker and an older student who would play the terminally ill person. The effect of the surreal backgrounds would be achieved using post production software, such as Adobe Photoshop and After Effects. We needed a graphics tablet for the process of drawing over backgrounds in the footage, but this wasn’t a problem as someone in the group was willing to offer one that they owned for me to borrow.As a template for the style we were trying to pull off we would often cite the film “A Scanner Darkly” as an example of the visuals we were trying to create.Link to “A Scanner Darkly” trailer: Production – We planned our shooting schedule in a way that would mean we’d only need one day for principal photography. This meant that we’d have a longer amount of time to carry out the extensive post production process, that we felt we needed to complete the project to the best of our ability. During principal photography, we shot as much coverage of our location for each scene as we could within our given time, so we’d have much to choose from during the editing process. This footage was later made into a final cut by our editor Jake Bradley. I supplied him with digital drawings of the environment in the video, so that he could mask them over the footage to create the gloomy surreal effect we were looking for.-75438027622500Storyboards384048012065000929640-68199000Digital Drawings-21336012065000Discussion – When we were planning the production of our palliative care awareness video we had discussed our ideas with one another both in college and over Skype calls with each other.In these discussions, we’d originated ideas a came to agreements about how these ideas should be executed, so that going into the production we’d have a firm idea, as to what our approach would be.Feedback – The first cut of our palliative care video was shown to a class of media students as well as the tutors; Faustina Starrett and Tracy Cullen. After the cut of the video had been shown, it was open to the tutors and class members that had viewed the video to make suggestions. Generally, everyone seemed to approve of the video, the only suggestions for improvement being small details with the end logo. A detailed review of the final version of the video can be seen at this link; ?Summative Feedback – AudienceAlthough the final video did not receive many views on YouTube, it did however find success in that it was very positively received by Compassionate Communities. Our final video received positive feedback from Linda Morris, the project manager who used it at conferences for Compassionate Communities across the Western Health Trust for Northern Ireland HealthcareTeam Evaluations:Alexander McCloskey Palliative Care EvaluationMy main role was to direct this short. This meant that I had a great deal of creative control over the project and aimed to make it as interesting as possible. I oversaw all pre-production work, creating our first PowerPoint pitch for the project myself and brainstorming with the other members of the team as to what ideas would work and be best on screen. I presented our PowerPoint and after gaining verbal feedback from tutors we adjusted certain aspects of the idea and honed our plans for shooting. On the day of shooting my key aim was to ensure that the actors understood what we wanted to achieve and that our shots felt cinematic and high quality. I had to communicate my ideas to the actors and camera operators as efficiently as I could and aim to have our shoot done within five or so hours. For most scenes I would position our actor/actors and then with our camera operators choose how exactly to shoot what we wanted. Our main constraint was time, as we had to ensure that we finished the shoot within our five or so hour timeframe. This was achievable but ensured that the last hour or so of shooting was very fast paced to ensure the video would be complete. I feel that I worked well under this pressure as did all the crew and we got all the shots we wanted.In Post-Production we discussed further how we would achieve the animation style over our live action footage. We had concluded previously Johnny would be the animator as he was the only member of our team with experience in this field and a talented drawing artist. Jake then helped him with the technical aspects of this, teaching him how to use programmes like Photoshop and a drawing tablet to create our animated scenes. I oversaw this process and advised and approved what I felt worked best. This process was the longest and most meticulous aspect of the video as the drawings and animation took very long to perfect and thus as our completed video deadline drew closer I decided that it would be best to create a basic edit for our main editor Jake to use for the finished video. This basic edit was done by myself and was used by Jake to know which shots I wanted to include in the video. Once the animations were complete, Jake then made his edit, adding colour grading, music special effects and animation as well as refining the basic edit for a slicker and more professional cut.I was very pleased with how our video turned out and so was our client. We received such positive feedback from the client that the Project Facilitator of Compassionate Communities chose to use our advert at future conferences for the company:Johnny Ray Brolly Palliative Care EvaluationMy roles within this production were as an actor, crew member and digital illustrator. The role that I considered to involve the most work was that of the digital illustrator. Our ideas for the post-production VFX effects in the video were a big part in conveying our narrative effectively. I collaborated quite closely with Jake Bradley the editor to create the surreal and gloomy visuals of the rotoscoped drawings. I was working to a tight schedule to ensure I’d supply him with the drawings in time for the final edit’s deadline.I found that I benefitted from this role as I learned how to use technology and software that I was previously unfamiliar with. It also helped me advance some of my skills in animation as well.Overall I think that the project was a success as it received very positive feedback from Compassionate Communities, who saw it fit to use for conferences to represent their company across the Western Health Trust for Northern Ireland Healthcare. I think this shows that our final product is one that has met the needs of our client.Jake Bradley Palliative Care EvaluationThis project went entirely as intended. We used the idea proposed as a template and it went forward we realized what we wanted from the beginning. Without any hitches in the production, we created a product that the whole team was proud of and was well received by the client. They used the finish video as a video example of the work they tried to do and were very pleased by it. I feel like this project forwarded the skills that all of me and my team had, With Johnny and his usages of digital drawings to my own editing, or Alex and Elis filmmaking. All in all I feel this project was a complete successful.Eli Doherty Palliative Care EvaluationMy role in the Palliative care single camera advertisement was to be the main camera operator. This meant that I worked very closely with the director Alex McCloskey to film the piece. During the pre-production stage I sat down with the rest of the crew to discuss what, when and how we where going to film the short. After brainstorming for a while we came up with a solid idea which our director Alex transferred on to paper. During the production stage was when I was most active; I would be the one positioning and handling the camera between shots as well as the one filming the scenes. I also helped out with setting up and holding lighting for scenes which in the end made the piece a lot better as we where able to fake a tv light without it overpowering the actors face. The project went very smoothly and there was no real problems at all apart fromn time. We had a five hour window to film the piece which put some pressure on the crew but we still managed to stay cool and collected while filming the piece. After the five hours where over we had managed to gather all the footage we needed to give to our editor, Jake. After the video was edited and ready to be reviewed we sent it to the client who loved the piece. ................
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