MY EVERYTHING TREATMENT - Inside Color Me



pRODUCT TRAINING MANUALBackground on Flori Roberts-952566675000Flori Roberts was the first cosmetics brand developed specifically for women of color. A staple in US department stores for more than fifty years, Flori Roberts continues to be edgy, giving African-American women prestigious, state-of-the-art, quality products formulated and shade selected specifically for them. Flori Roberts makeup and color is best known for its wide range of unique, beautiful coverage foundations and face powders. Flori Roberts uses mineral-based and other high quality ingredients for a long-lasting, silky smooth finish. Flori has a comprehensive and full shade range of all of makeup categories to ensure every woman of color has the right shade just for her. Flori Roberts is also recognized as a premier skin care brand which addresses all the special skin care needs of melanin-rich women. The brand specifically addresses hypo and hyper pigmentation, under eye aging and offers highly effective, reasonably priced skin care regimes for smooth, soft, bright and clear skin.Flori Roberts also has a featured all-natural skin care regime to brighten and even skin tone and fade discoloration. The Enlighten Skin Perfecting System features Emblica, an herbal extract, clinically proven as effective as hydroquinone, without the negative and harsh bleaching side effects. And, as an anti-oxidant, Emblica improves the skins’ overall health. The most dramatic skin-care breakthrough ever for melanin-rich skin.Flori Roberts products are never tested on animals.center579628000skincarecleansers523875013271500Fresh Foaming Cleanser Benefit Statement: “Soybean and Apricot extracts work together in this stimulating and invigorating cleansing gel to remove oil, makeup and impurities without those harsh drying agents. Paraben and gluten free.”How to Use: Apply to wet face and gently work into lather. Rinse thoroughly with warm water. Avoid contact with eyes. If contact occurs, rinse thoroughly with water. Skin Types: Normal to oily skin.Key Ingredients: Soybean Oil, Apricot Kernel Oil, Glycerin.524192511684000Ultimate C CleanserBenefit Statement: “This luxurious, creamy formula helps to maintain skin’s moisture balance while removing makeup and impurities. Formulated with Vitamin C and a blend of botanical extracts, this gentle formula leaves the skin feeling soft, soothed, pampered, and looking brighter and more radiant. Paraben, fragrance and gluten free.”How to Use: Massage over wet face and neck, rinse with warm water. Follow with Ultimate C Clarifying Toner for luminous clarity.Skin Types: All skin types. Key Ingredients: Tocopheryl Acetate (Vitamin E), Wakamine ?, Tricholoma Matsutake Extract, Sodium Ascorbyl Phosphate, Aloe Barbadensis Leaf Juice.toners541972516446500Double “O” Complex TonerBenefit Statement: “Keep oily skin under control with Double O Complex. Salicylic Acid, Camphor and Eucalyptus Leaf Oil come together to effectively remove excess oil, dirt, and makeup and leave the skin feeling refreshed and thoroughly clean. Paraben, fragrance and gluten free.”How to Use: After cleansing, saturate cotton pad with Double O complex and apply with light sweeping motions up and out avoiding the eye area. Extra oily skin types may want to reapply with fresh cotton pad until cotton pad wipes clean.Skin Types: Combination, oily skin.Key Ingredients: Salicylic Acid, Peppermint Oil, Camphor, Clove Flower Oil, Eucalyptus Leaf Oil.5638800000Ultimate C Clarifying TonerBenefit Statement: “An alcohol-free toner enriched with Vitamin C and a blend of Lemon and Grapefruit extracts that protects the skin against signs of aging. Ultimate C Clarifying Toner softens and smoothes the skin while brightening for a luminous clarity. Paraben and gluten free.”How to Use: After cleansing, saturate cotton pad with Ultimate-C and smooth over face and neck. Use AM and PM.Skin Types: All skin types.Key Ingredients: Wakamine?, Tricholoma Matsutake Extract, Sodium Ascorbyl Phosphate, Multifruit BSC, Sebaryl FL LS, Vitamin E.Moisturize and protect534035022542500Oil- Free Moisturizer SPF 15 Benefit Statement: “This ultra-light, oil-free moisturizer with natural oil-absorbing starch, herbal extracts and SPF15 helps control oil shine while leaving skin feeling smooth and toned. Strengthens and protects the skin against moisture loss without oil, filters out the sun’s harmful rays (both UVA & UVB) and helps prevent future skin damage and uneven coloration.”How to Use: Massage a small amount onto clean face and neck until absorbed. Use alone or over your specialty treatment.Skin Types: Oily skin.Key Ingredients: Actives –Octinoxate 7.5%, Oxybenzone 4%. Vitamins A & E, Lactic Acid, Anthemis Nobilis Flower Extract, Soybean Oil.My Everything Crème 4549775825500Benefit Statement: “A rich emollient cream formulated to fortify the skin with dual moisturizing protection day and night. For younger looking skin wear daily as an eye, throat, face and body cream all in one. Dermatologist tested. Paraben and fragrance free.”How to Use: Apply to skin with fingertips.Skin Types: All skin types. Key Ingredients: Hazelnut Oil, Marigold Flower Oil, Vitamin A, Squalane.exfoliate and renew465455018161000Exfoliating Facial Scrub & Primer Benefit Statement: “Nature’s best blended together in this natural facial exfoliant and primer. Almond, Walnut and Papaya extracts gently exfoliate and melt away dead skin cells. Honey, wheat protein and sweet almond oil condition, soften and moisturize the skin. Paraben free. No artificial coloring.”How to Use: Gently massage over face. Rinse thoroughly.Skin Types: All skin types, except sensitive. Key Ingredients: Glycerin, Crushed Almonds, Honey, Soluble Collagen, Papain, Hydrolyzed Wheat Protein, Juglans Regia (Walnut) Shell Powder. SKIN TONE CORRECTING420052522669500Ultimate C Capsules – 30 Day SupplyBenefit Statement: “Ultimate C Time Capsules brightens the skin for a youthful glow and helps to even out skin tone while leaving your skin more radiant and youthful looking by neutralizing free radicals. This silky formula of Vitamin C, encapsulated to ensure maximum stability and potency, supercharged with Vitamin E, a collagen boosting antioxidant, actively fights collagen breakdown and increases its production. This action delays the formation of lines and wrinkles while the Vitamin C softens the appearance of the existing ones. While many anti-aging products actually thin the skin and strip off layers to achieve a more youthful effect, Ultimate C Time Capsules actually strengthens the skin, reduces irritation, redness and sensitivity. Paraben, fragrance and gluten free.”How to Use: Twist the tail off the capsule and apply one capsule daily after cleansing and toning to face, neck and décolletage. Allow to absorb into skin. Follow with a moisturizer and/or specialty treatment. CAUTION: Keep out of reach of children. Not to be taken orally.Skin Types: All skin types, including sun damaged skin.Key Ingredients: Vitamin C, Vitamin E, Orange Blossom Oil.ENLIGHTEN SKIN PERFECTING SYSTEM Enlighten is the most dramatic breakthrough ever for skin of color. Enlighten naturally brightens and dramatically evens skin tone and fades discolorations. Exclusively formulated with Emblica, an herbal extract, which is clinically proven as effective as hydroquinone but without any negative side effects. And, as an antioxidant, Enlighten will improve the skin’s overall health.Emblica is the trade name for a tannin-rich extract from the herb Phyllanthus Emblica. This herb has been used for thousands of years in India and is a cornerstone within the traditional healing system of Ayurveda.As a skincare ingredient Emblica has been shown to have great multifunctionality. Though its primary applications within the skincare industry are as a photo protective agent and a skin lightener, Emblica offers a host of benefits for the skin.Studies have shown Emblica to possess powerful, broad-spectrum antioxidant properties. In addition, Emblica is extremely stable and is not subject to photodegradation. While vitamins C, and E, and antioxidants from pine bark and rosemary lose over 50% of their antioxidant activity in an aqueous solution after only three months, Emblica remains stable for over a year. Research has shown Emblica to increase skin hydration and skin lipids, to reduce collagenase activity, UV-induced erythema, inflammation while helping to preserve skin tone and integrity.One of Emblica’s most exciting applications is as a skin lightener. While most skin lighteners such as Hydroquinone, Arbutin, and Kojic Acid have toxicity issues or can cause negative reactions on the skin, Emblica is well tolerated with no side effects. Magnesium Ascorbyl Phosphate has been the best-tolerated skin lightener up to this point; however Emblica is more stable and does not generate pro-oxidant activity.Hydroquinone for skin lightening with Hispanic and Asian skin over a nine-week period. Another study showed Emblica to provide significant lightening of freckle spots after 8 weeks.Though there has not been a specific study of Emblica’s potential to normalize the uneven skin tone caused by stretch marks, its ability to lighten both normal and hyper-pigmented skin is perhaps an indication that Emblica could also play a role in helping to normalize the appearance of stretch-marked skin.Emblica is extremely well tolerated with no adverse side effects.Cleanser520192016129000Perfect Tone Cleansing Foam Benefit Statement: “A lighter-than-air, soap-free foam that whisks away skin-dulling dirt and debris while natural papaya enzymes gently exfoliate to uncover brighter and fresher looking skin. Paraben and gluten free.”How to Use: Pump 3 puffs into palm. Massage over skin and rinse off with water. Pat skin dry. Skin Types: All, uneven skin, except sensitive.Key Ingredients: Emblica, Papain, Papaya Fruit Extract, Aloe Barbadensis Leaf Extract, Cucumber Extract.Toner505777520002500Perfect Tone Skin Prep Benefit Statement: “Sooth, heal and decongest skin with Aloe, Cucumber and Ivy extracts while optimizing the skin’s pH levels to enhance the brightening and lightening effects of Enlighten Skin Perfecting System. Paraben, fragrance and gluten free.”How to Use: After cleansing, pour a small amount of toner onto cotton ball or pad. Apply over entire face. For best brightening results, follow with appropriate Enlighten Skin Perfecting System Moisturizer.Skin Types: All, uneven skin, except sensitive. Key Ingredients: Emblica, Ivy Extract, Cucumber Extract, Arnica Montana Flower Extract, Silk Amino Acids.MoisturizerS501269016002000Perfect Tone Moisture – Super LightBenefit Statement: “A light moisturizer featuring Emblica, an herbal extract that naturally brightens and dramatically evens out skin tone. Studies have shown that Emblica gives the skin a brighter, more even tone in just six to nine weeks. Perfect Tone Moisture Super Light will leave skin soft, supple, hydrated, and never greasy while preventing skin dullness, uneven tone, dark spots, and aging. Paraben, fragrance and gluten free.”How to Use: Apply liberally over entire face. For best results, follow with effective sunscreen.Skin Types: Normal to oily skin.Key Ingredients: Emblica, Glycerin, Mulberry Extract, Algae Extract, Vitamin A & E.475234021907500Perfect Tone Fade CremeBenefit Statement: “This miraculous fade cream is the next generation of brightening. It’s natural lightening and evening power comes from a proprietary blend that features Emblica, a natural berry from the Indian Amla tree, and alpha-arbutin, a laboratory tested, safe, effective ingredient derived from the bearberry. Proven to improve the appearance of dark spots such as acne scars, pigmentation, melasma, and sunspots as well as naturally darker areas such as knees and elbows. May also reduce the degree of skin tanning after UV exposure. Perfect for uneven skin or as a replacement for those currently using a hydroquinone-based product.” How to Use: Apply to clean skin twice a day to visibly brighten hyperpigmentation over time.?For increased brightening power, use the Perfect Tone Cleanser and Toner. Skin Types: All skin typesKey Ingredients: Emblica, Alpha-Arbutin, Caprylic/Capric Triglyceride,?Capryloyl Glycerin/Sebacic Acid, Shea Butter, Resveratrol, Vitamin E?Body treatment 389064545466000Shea Nut Body Butter Benefit Statement: “This luxurious, beautifully scented body butter is made from the organic fruit of the Shea (Karate) Tree. Shea Nut Body Butter hydrates and protects against moisture loss to alleviate rough, dry skins. Skin will feel instantly soft, smooth and supple upon application. Paraben and gluten free.”How to Use: Smooth over the body, especially after cleansing or anytime you fell your skin is in need of extra moisture.Skin Types: All skin types.Key Ingredients: Shea Butter, Cocoa Seed Butter, Glycerin, Vitamin E.Under makeup magic518922012636500Shine Away – Oil Blotting PrimerBenefit Statement: “This lightweight primer controls oil for a beautiful, shine-free complexion. Formula absorbs excess oil leaving the skin flawlessly matte, smooth and ready for your foundation. Paraben, fragrance and gluten.” How to Use: Apply over moisturizer before makeup. Apply liberally over entire face. Massage gently until absorbed. Can be re-applied over foundation, first blot with a tissue and then pat with a rolling motion with your fingertips. Afterwards apply powder as neededSkin Types: Oily skin.Key Ingredients: Glycerin, Soybean Oil, Silica, Anthemis Nobilis Flower Extract, Green Tea Extract.5716270000Corrective ConcealerBenefit Statement: “Smooth on and cover dark circles and imperfections with ease. With a matte finish and doe-footed wand, Corrective Concealer hides even the tiniest of imperfections with ease. Fragrance free. Available in three shades: Clay, Earth & Earth Dark.”How to Use: Apply under eye area, or any dark spots. Blend evenly.Skin Types: All skin types.Key Ingredients: Propylene Glycol, Vitamin E, Soybean Oil.Color Cosmetics - Face558165037338000Base Strokes Foundation StickBenefit Statement: “Finally, a stick foundation without the chalky base. Base Strokes Foundation Stick offers medium to full coverage with unmatched ease of application. This formula is fortified with Vitamin E and SPF 15 to protect the skin while keeping your skin looking flawless and feeling hydrated. Paraben and fragrance free. Available in seven shades.”How to Use: Apply liberally 15 minutes before sun exposure. Use a water resistant sunscreen if swimming or sweating. Reapply at least every 2 hours. Children under 6 months: ask a doctor.Skin Types: All skin types .Key Ingredients: Active ingredients (Octinoxate (7.5%), Octisalate (5%), Titanium Dixoide (2%)). Soybean Oil, Vitamin E, Aloe Barbadensis Leaf Extract, Silica.Cream to Powder Foundation43624501143000Benefit Statement: “A cream foundation and powder all in one makeup. Easy to blend, light as a feather, Flori Roberts Cream to Powder foundation will smooth uneven skin tone, cover imperfections, and help skin remain velvety matte throughout the day. Fragrance and gluten free. Available in 14 shades.”How to Use: Sweep sponge across product and apply using wide stokes. For sheerness, use less product for a lighter application. For maximum coverage, use more product and apply with additional stokes.Skin Types: All skin types. Key Ingredients: Kaolin, Microcrystalline Wax, Soybean Oil, Vitamins A & E.561022529337000Luxury Oil Blotting Pressed PowderBenefit Statement: “This oil-absorbing, lightweight formula keeps your makeup looking fresh and matte for hours. It can be worn alone, or be the finishing touch to makeup to keep it looking fresher longer. Fragrance and gluten free. Available in eight shades.”How to Use: Can be worn alone as a foundation substitute or to give a soft finish over makeup. Apply evenly with sponge over moisturizer when using in place of a foundation. For drier skins, use a powder brush for application for best results. This powder can also be used for touch ups when needed. Skin Types: All skin types. Key Ingredients: Vitamin E, Ascorbyl Palmitate, Soybean Oil, Titanium Dioxide.Invisible Oil Blotting Pressed Powder46539151333500Benefit Statement: “Invisible Oil Blotting Powder is a sheer, universal blotting powder that perfectly sets makeup for all day wear. Invisible Oil Blotting Powder visibly eliminates shine and controls oil breakthrough without drying the skin, leaving a fresh, matte finish. This weightless, invisible powder is formulated for all skin tones and skin types and to create a flawless complexion that looks luminous in every light. This perfect finishing touch is paraben, fragrance and gluten free.”How to Use: Smooth powder puff over powder and apply evenly over the entire face or in areas that need mattifying effects.Skin Types: All skin types. Key Ingredients: Vitamin E, Ascorbyl Palmitate.Radiance Blush454025013779500Benefit Statement: “A soft, fine blushing powder in a convenient, mirrored compact. This blush can be worn alone or over foundation, blends easily without streaking, and provides you with all-day, radiant color. Fragrance free. Available in six shades.”How to Use: Apply after foundation and powder along the crest of the cheekbone using outward and upward motions toward the hairline. Start with a soft application of color, building up layers depending on the intensity desired. Skin Types: All skin types.Key Ingredients: Titanium Dioxide, Mica, Vitamin E. Color Pro Powder Blush4953000889000Benefit Statement: “A pigment rich pressed powder blush that delivers beautiful color to flatter any skin tone. This professional quality blush is formulated to makeup artists specifications. This blush can be worn alone or over foundation, blends easily without streaking and provides you with all-day, radiant color. Fragrance free. How to Use: Apply after foundation and powder. Use angled blush brush and apply to the apples of the cheek. Sweep the excess across the hairline, bridge of nose and chin. Start with a soft application of color, building up layers depending on the desired intensity. Skin Types: All skin types.Bronzing Powder46767751333500Benefit Statement: “Sheer Finish Bronzing Powder is a light-weight bronzing powders that give your skin a touch of sun-kissed radiance. You can wear it alone or over your foundation, and with or without blush. It is specially formulated for richer skin tones and is never chalky. Fragrance free. Available in two shades: Medium (Clay) & Sand.”How to Use: Wear it all over a skin complexion enhancer, using a kabuki or large brush.Skin Types: All skin types. Key Ingredients: Vitamin E, Octyl Palmitate, Silica, Corn StarchColor Cosmetics - eyesThrowin’ Shade Mineral Eye?Shadows4962525571500Benefit Statement: Highly pigmented for color that lasts all day in an easy to use compact. Luxurious and radiant shades. Smooth application with natural light diffusing minerals. Fragrance, paraben and gluten freeHow to use: To encourage long lasting color for your lids, use over our eye shadow base. Apply the main accent color over the eyelid. Use the darker contour shade in the crease of the eye. A light shade should be used underneath the brow as a highlighter. Then soften and blend away any harsh lines with a make-up sponge.Skin Types: All skin types.Key Ingredients: Mica, Lavender Oil, SilicaLoose Mineral Eye Dust 52482754762500Benefit Statement: “With 12 Shades of wow to choose from, our opalescent powders help accent your eyes for a dramatic look. The colors are rich in pigment, easy to apply, and can be used wet or dry for all-over eye color or for use as a liner. The container is see-through, allowing the colors to excite your visual senses, and its sifter helps you control the amount of powder you use. Paraben free.”How to use: To encourage long lasting color for your lids, use over our eye shadow base. May be used wet or dry for all over eye color or as a liner.Skin Types: All skin types.Key Ingredients: Titanium Dioxide, Mica, Silica, Kaolin.535305014668500Luxe Lash Mascara Benefit Statement: “Luxe Lash Mascara is bigger and better than ever! Luxe Lash Mascara helps to create the look of gorgeous, full lashes without clumping. Luxe Lash Mascara features a unique formula that gives your lashes an instant boost and a plush brush that gives you gorgeous volume that lasts all day. Your lashes have never been this pampered! Paraben and fragrance free. Available in one shade: Black.”How to use: Apply mascara from base to tip. Apply one coat of mascara, let it dry, and then apply a second coat.Skin Types: All skin types.Key Ingredients: PVP, Synthetic Beeswax.Waterproof Automatic Eye PencilBenefit Statement: “Delivers a sexy line of water-proof color, with an easy-glide, creamy formula. The smudger end makes this a must have for eye-mazing looks. Fragrance and gluten free. Available in one shade: Black Magic.”How to use: Perfect to wear alone or with eyeshadow to emphasize the beauty of your eyes.Skin Types: All skin types. Key Ingredients: Lanolin Oil, Beeswax, Squalane.55245038100Hot Kohl Eye PencilBenefit Statement: “Ultra soft with long lasting color, Hot Kohl Eye Pencil can be used to create a variety of effects around the eye, from bold to smoldering, soft and natural. Enhance and intensify your eyes with a silky smooth texture made for even the most sensitive eyes. Can be worn alone or with eyeshadow. Hot Kohl Eye Pencils are ophthalmological tested, paraben, fragrance and gluten free. Available in one shade: Noir (black).”How to use: Apply before any eye shadow, line upper and/or lower lids to suit eye shape. Recommend using Dual Covered Sharpener #427194.Skin Types: All skin types.Key Ingredients: Tocopherol (Vitamin E), Beeswax.Waterproof Automatic Brow Pencil Benefit Statement: “Looks like a brow pencil, but this is a precision instrument for filling in and shaping up brows with an easy to use, self-sharpening point. The brush end is perfect for softening the application so your brows look beautifully natural. Fragrance free. Available in six shades.”How to use: Apply with light strokes, than blend by brushing through with eyebrow brush. Repeat for build-up if desired.Skin Types: All skin types.Key Ingredients: Lanolin Oil, Beeswax, Squalane, Ethylhexyl PalmitateBrush On Brow Powder 47047151397000Benefit Statement: “Fill in gaps with easy and natural application to create the perfect brow. This soft, easily blended formula helps you shape and contour your eyebrows while helping you achieve that perfect, natural looking brow line.How to use: Apply gently at first, in the direction of hair growth, in short strokes. Repeat for build-up if desired.Skin Types: All skin types. Key Ingredients: Mineral Oil, Kaolin.color Cosmetics – LIPSColorfix Lipstick Sealant4862195952500Benefit Statement: “Keep your lipstick from feathering, smearing or transferring for up to eight hours with Colorfix Lipstick Sealant. Paraben, fragrance and gluten free.”How to use: Apply holding lips apart and still for 30 seconds. Do not blot.Skin Types: All skin types.Key Ingredient: Peppermint Oil.Waterproof Automatic Lip Pencil Benefit Statement: “The slim line Waterproof Automatic Lip Pencil helps you outline, define, and contour the shape of your lips, all while preventing your lipstick from feathering. Formulated with a smooth and creamy texture, making them perfect for filling in your lips as well. Fragrance free. Available in two shades: Chestnut & Intense Berry.”How to use: Apply after lip base on the entire natural lip contour.Skin Types: All skin types.Key Ingredients: Lanolin Oil, Beeswax.5534025952500All Nighter Matte Liquid LipsBenefit Statement: “Go all night long with the NEW All Nighter Matte Liquid Lips from Flori Roberts. This liquid to matte lipstick features a fierce, featherweight formula that is smudge-proof and budge-proof. All Nighter Matte Liquid Lips feature a silicone-based emollient formula that glides on velvety smooth and sets to a long-lasting matte finish that won’t leave lips dry or cracked. Available in a range of intensely pigmented shades, each shade will coat your lips with irresistible color that lasts all day. All Nighter Matte Liquid Lips are paraben, fragrance and gluten free. Available in five shades: Boss, Selfie, Slay, Flawless & On Point.”How to use: Apply directly to the lips, start in the center and smooth outward toward the corners of the lips. Allow 30 seconds for product to dry and set.55149755969000Mineral Base Lip ShineBenefit Statement: “Mineral Base Lip Shine is formulated to provide sheer, dazzling color without stickiness. Made with real, natural minerals for beautiful color and amazingly, super wear-ability. You can wear it alone, after applying lip liner or over another lip shade to add shimmer. Paraben and fragrance free. Available in nine shades.” How to use: Use alone, or over another lip shade to add shimmer or after applying lip liner.Skin Types: All skin types.Key Ingredients: Mica, Vitamin E, Beeswax.5657850889000High Shine Lacquer Lip PolishBenefit Statement: “High Shine Lacquer Lip Polish’s cutting-edge gloss leaves a super-brilliant shine and comes in a range of high-impact hues. This gloss provides a ‘wet look’ shine that lasts throughout the day without a sticky or tacky feel. Fragrance free. Available in nine shades.”How to use: Apply liberally with brush applicator over lips as often as desired. Wear alone or over lipstick.Skin Types: All skin types.Key Ingredients: Lanolin Oil, Vitamins A & E, Anthemis Nobilis Flower Extract, Jojoba Oil, Avocado Oil, Hazel Seed Oil.589534016192500Lipstick Benefit Statement: “A rich, moisturizing formula provides you with all day, creamy lip color in a range of high-impact hues. Paraben and fragrance free. Available in 19 shades.” How to use: Apply lipstick after lip base (if applicable) and lip pencil.Skin Types: All skin types. Key Ingredients: Silica, Vitamin E, Caprylyl Glycol, Caprylic/Capric Triglyceride. ................
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