Gaia Online



-1143000-84328000Table -1211403-896413GON OverviewGaia Open Network (GON) is committed to building a digital content ecosystem based on blockchain technology, providing an open platform for the creation, communication, and trading of digital content. GON provides the services and related protocols needed to build such an ecosystem, which is composed of the public chain (GaiaChain), the trading marketplace, the digital content community, and the game development platform. Digital content creators, enthusiasts, game developers, consumers and collectors can rely on GON to get a better experience and gain more value.GON is created by the Gaia Online team and the Fractal team. Founded in 2003, Gaia Online is one of the world's best anime communities and virtual worlds, with 29 million registered users, and a total of 2.3 billion discussion forum posts. Gaia Online is also the pioneer in US to introduce digital currency and virtual item transactions. To date, Gaia Online has completed virtual item transactions worth more than $2 billion, with more than 500 million micro-transactions. Founded in 2016, the Fractal team has been focusing on blockchain underlying technology. It is a technical leader in public chain development in the world. -114300021717000VisionWe are committed to build an ecosystem that is more friendly and open to all parties in the digital content industry. With the advantages of blockchain technology, such as transparency, intelligence, decentralization, traceability, and non-tampering, GON makes the creation, communication, and trading of digital content more direct and efficient. Digital content creators can display and publish content, interact with fans, and interface with communities on a transparent and open platform. GON is more conducive to the value conversion of digital content, so that the value of the work can be quickly and fully achieved. Whether it's digital content creators, enthusiasts, game developers, consumers and collectors, you can rely on our platform to achieve their value.Problems Solved by GONFor most artists, if they deal with a range of issues related to marketing, sales, networking, legal, tax, and intellectual property, they can't focus on creation. In most cases, artists and creators who don't sign up for an agency can't reap the best value of their work. They may even not be able to get paid legally because of payment methods, taxes, or irregular contracts. For their fans and collectors, if the work does not have an agency, they will also face a series of problem in authentication, payment, and legal issues. Digital content assets are a huge market, including digital art, game items, digital film production, music, literature, and more. The global digital content market in 2018 is $500 billion. At present, digital content distribution and trading are highly controlled by a few major brokerage firms and distribution companies. Only a few artists have access to sufficient market opportunities, and most artists and creators have no opportunity to be seen by consumers. At the same time, the asset value of digital content is intercepted by brokerage firms and distribution companies. New artists and creators are restricted in resources, influence, channels, and cannot harvest the value they deserve.Blockchain technology provides us with a way to solve this dilemma. With blockchain technology we can build an open and transparent digital content platform, provide a new and efficient display space for the digital content community, open up the application channels of digital content, and provide space for artists and digital content creators. Blockchain technology can also provide convenient, efficient and transparent payment methods for the entire ecosystem, protect the interests of creators, reduce the cost of consumers, and make the entire ecosystem grow stronger.GON can not only promote the development of large-scale communities, such as GaiaOnline, but also play an important supporting role in the development of small communities (small fan groups), providing more convenience in promotion, expansion, and payment. More importantly, through its game platform, GON provides a wider application scenario and monetization channel for tens of thousands of digital content items from communities such as GaiaOnline.We know that blockchain technology is too complicated for most artists, small and medium-sized game developers, and traditional Internet companies. Therefore, the blockchain digital content platform is only part of GON, we also provide a range of services to help organizations and companies build digital communities that bring digital contents, game items, and artworks to the chain.GON Blockchain FrameworkSince its inception in 2003, GaiaOnline has been committed to the development of digital content ecosystem. After more than ten years of exploration, we have accumulated a lot of experience, and embracing blockchain technology is an inevitable choice for the digital content industry. .From traditional Internet to BlockchainGaiaOnline's digital content ecosystem was originally a centralized Internet business with a centralized architecture. Like other asset-based business, when the business develops to a certain scale, the centralized architecture will have technical bottlenecks, such as asset flow traceability, asset transaction audit, asset system security, operation and maintenance security. Through continuous exploration and research, we find that blockchain is the best solution to solve these problems.From Ethereum to a dedicated Blockchain systemInitially we tried to use Ethereum's smart contracts as a solution, but the huge volume of GaiaOnline's transactions, the diversity of future ecosystem, and the high transaction costs in Ethereum prevented us. How to develop a blockchain system that meets business needs, security, stability and scalability in timely manner is a huge challenge we face. Fortunately, the Fractal framework has emerged. Fractal is the result of research and development by China's top technical team. All the ideas and business needs of the GaiaOnline blockchain system, such as asset security, scalability, and small transaction fees can be achieved using the Fractal technology framework. Most importantly, with Fractal, all business-independent blockchain features are encapsulated, so the development cycle can be controlled and protected.Vertical industry protocols The Fractal technology framework encapsulates the underlying blockchain technology and provides a scalable Fractal-Plugin for a wide range of business needs. Unlike the technology platforms such as Ethereum, the Fractal technology framework does not enforce any data model binding, which makes it easy to implement various business models. Third-party developers can customize the blockchain system for a vertical depth. Therefore, we can abstract GON from the business applications and design it into the underlying component model of the blockchain, which makes it highly versatile, great scalability and development compatibility for the entire digital content bination of On Chain and Off ChainVertical industry services and protocols based on the GON blockchain system have great commercial value and can prosper the digital content industry ecosystem. However, we also clearly understand that the blockchain can't solve all the problems, and many centralized services are also indispensable, such as professional game development platform, convenient buildup of digital community, big data analysis service for historical records, and intelligent matching of user data. Therefore, in the design architecture, we have made a seamless combination of On-Chain and Off-Chain services.Relationship with Fractal and FT public chainGON's underlying blockchain system, GaiaChain, is developed using the Fractal technology framework and is a stand-alone public-chain system that uses the PoS consensus mechanism. Like the FT public chain, it is a member of the Fractal Technology Ecology at the community level. A large number of projects, including the FT public chain, have chosen to use Fractal as a basic technology framework to develop blockchain systems. Different blockchain systems have their own technical characteristics. In order to avoid “reinventing the wheel”, we will also use all the good techniques and implementation methods in the Fractal ecosystem. At the same time, we will open the code of GaiaChain and let other projects use it, which also reflects the "blockchain spirit."Architecture of GON EcosystemBased on more than ten years of experience in the digital content trading and community operations of GaiaOnline, and years of in-depth cooperation with the gaming industry, we have classified, summarized and organized all aspects of the digital content field, and designed a dedicated public chain, GaiaChain, for digital content assets. GaiaChain provides a one-stop shop for content creators and communities by integrating the On-Chain and Off-Chain services. Not only can digital content be published to the platform efficiently, but also digital content published by other communities can be used quickly and easily. GON's ecosystem will therefore be better developed.GON is an open network architecture centered on the GaiaChain. All eco-participants, including creators, game developers, independent communities, and GON Foundations, access GaiaChain through blockchain protocols.GaiaChainBased on the Fractal architecture, GaiaChain uses the consensus mechanism of PoS. GON participants can create their own accounts on GaiaChain and perform various chain activities.GaiaChain adopts one platform multi assets architecture, and has a variety of assets in circulation, including native TOKEN and native ITEM. GaiaChain's transaction fee is based on the gas mechanism, and all transactions require a certain amount of transaction fee.Tokenized Digital ContentITEM represents the tokenized digital content asset on GON and is an indivisible, non-homogenous digital asset created on GaiaChain by a community that publishes and distributes digital content. Only community can create and issue ITEM. After the ITEM is released, it can be traded on GaiaChain.Unlike contract assets such as ERC721, GaiaChain supports the issuance, transfer and other operations of digital content assets (ITEM) at the underlying platform level, without the need to write smart contracts, making the release process more secure, convenient, and reliable. More features can be implemented through additional protocols.Take GaiaOnline as an example. GaiaOnline has hundreds of thousands of virtual items and tens of thousands of transactions per day. GaiaOnline can tokenize these items on GaiaChain, making these virtual items tradable, traceable and convertible throughout the GON ecosystem. .Digital Content Asset TradingGCoin is the stable currency issued by GON on GaiaChain, which is equivalent to the US dollar. Trading ITEM must use GCoin as the trading currency. Each GCoin corresponds to a US dollar. GON Foundation will have 100% of the reserve on all the GCoin on GaiaChain.Only in the ability to trade and circulate can real value be realized. GaiaChain's blockchain ledger enables digital content (ITEM) to achieve cross-community trading and ensure data transparency and security. In the future, we will also achieve cross-chain circulation.GON CommunityThe GON Digital Content Ecosystem is made up of countless relatively independent and diverse GON communities that are digital content creators and the consumers, and may exist outside the chain.GaiaOnline is the first community to join the GON ecosystem. GaiaOnline has become a successful community and virtual item trading platform through more than a decade of community development and operations. GON's community-based model architecture works well with the existing GaiaOnline.The community has strong cultural attributes. People are divided into groups with common interests and backgrounds. Although GaiaOnline is the largest anime community in the United States, it is obviously impossible for GaiaOnline to gather all digital content creators and enthusiasts all over the world. In addition, geographical diversity, age group diversity, professionalism, and diversified functions all influence the development of the community. GON Ecosystem follows this trend by supporting users to create their own communities, which have their own user base and creators. At the same time, the blockchain is used to link the digital content assets published by these communities. These community users can also be GON users and have GaiaChain accounts. In addition to having digital content in the original community, users can also tokenize and transfer digital content assets into their own sub-accounts on GaiaChain, trade on GaiaChain, or re-transfer digital assets back to their original community accounts.Game Development PlatformIn addition to providing GaiaChain smart contract to develop digital content applications (DApp), we also offer developers an easy-to-use GON game development platform.Not only professional game developers can use the digital content assets (ITEM) corresponding cartoon characters, virtual clothing, virtual items, virtual backgrounds and other digital content to develop large games on the game development platform, ordinary users can also use the Game Development Platform to develop their own small games to share with friends.The GON game development platform is a platform that connects the world through games, connecting game developers, virtual asset creators, and virtual asset owners so that everyone can imagine, create, and enjoy the game. For example, the game developer accepts GaiaOnline's clothing ITEM in his new game, so that users with GaiaOnline virtual clothing ITEM on the GON platform can directly play in the new game with the ITEM they already own.We also offer an easy-to-use SDK, a variety of gadgets and template libraries that allow game developers (including game development companies) to easily develop their own games using ITEM on GON.The Game Development Platform includes the following participants:Game Developers：Developers can quickly develop blockchain games with the game development modules provided by GON game development platform and any ITEM on the platform. At the same time, because ITEM owners can directly play the game with the ITEM they already have, they can quickly and easily find new users. ITEM Owners：The ITEM they own not only can be traded on GON, but also given new value by new games and applications, and the value of the ITEM will be enhanced.Digital Content Creators：The game development platform also provides a brand new market for digital content creators such as creators of avatars and backgrounds, connecting them directly to game developers to create and develop new games together. Digital Content Asset Trading PlatformGON Ecosystem is made up of a variety of communities, each of which distributes its own digital content assets on GaiaChain. In order to enhance the transparency of digital asset transactions and allow these digital assets to flow between different communities, GON provides a transparent Digital Content Asset Trading Platform.Users in each community are also GON users, have GaiaChain accounts, and can trade on the trading platform.From a user perspective, GON Trading Platform is a trading marketplace, but in essence it is a decentralized exchange based on GaiaChain. The openness of the public chain and the rich API can integrate trading function into each community, providing a new life for digital content assets (ITEM). These ITEMs (eg avatars, artworks) can be traded, transferred, traced, and displayed on the GON trading platform, also can be obtained and used directly in applications and games in various communities.GaiaChain ToolsGaiaChain WalletIn addition to trading ITEM on GON digital content trading platform, GON users can also view and trade their own ITEM through GaiaChain wallet. The GaiaChain wallet also supports the redemption and transfer of GCoin.GaiaChain BrowserThe GaiaChain browser is used to display all the data of GaiaChain in real time, including:GaiaChain's operational data: GaiaChain node status, block data, consensus data, etc.GaiaChain's account data: view the assets and transaction history of all accountsGaiaChain application data: view contract data for various applications on GaiaChainGaiaChain Development ToolIn addition to the GON digital content trading platform and the GON game development platform, GON also encourages all parties to expand their applications. The GaiaChain contract is compatible with Solidity syntax and users can post their own contracts on GaiaChain. The GaiaChain compiler can be used to compile contracts on GaiaChain.Other ServicesIn addition to a stable, efficient, and scalable GON blockchain system, we offer a range of digital content asset related services. These services are part of the GON ecosystem and not only help solve the actual needs of users, but also GON's ecosystem income.Setup Community ServiceHelp brokerage companies, game companies, and creative teams quickly setup communities and tokenize digital contents. The digital content assets can be freely flowed and used in different communities on the chain. For established community sites, we offer a one-click SDK to connect to GON rmation Publishing ServiceProviding an information publishing platform, in addition to publishing community activities, ITEM sales and other information in the GON ecosystem, it also opens up mainstream social media networks and provides social media operation services.Blockchain Digital Content Application (DApp) Publishing ServiceSince the GON ecosystem has a large number of digital content assets (ITEM), and GaiaChain provides a complete smart contract function, developers can use ITEM to develop DApp applications including blockchain games. We provide DApp Publishing Platform, including: DApp overview, download, comment, score, subscription and other functions.Advertising PlatformWith the increase of digital content assets, how to reach target users becomes extremely important. We will provide an advertising platform for advertisers to bid for advertising space and accurately push them to matching users through big data analysis. In addition, we provide advertising agency services to communities in the GON ecosystem to help communities monetize their traffic.Data Analysis ServiceThe GON communities generate a large amount of usage data and transaction data of digital content assets (ITEM) every day. We will analyze these data in real time through big data analysis systems, provide market forecasting, intelligent matching and other services to enhance user experience, improve digital content assets (ITEM) value, and empower GON community development.Legal ServicesThe blockchain technology can technically solve the problem of copyright and property ownership in the digital world, but when the related disputes involve offline copyright and property rights, professional lawyers are needed to assist us. We provide legal advisory services such as intellectual property and copyright to GON users.Cooperation and Use CasesGON is an open ecosystem and we look forward to working with more third-party partners. Cooperation includes but are not limited to the following: Innovative CommunitiesGON provides community building, digital content asset SDK, digital content publishing, fan notification, matching, digital content asset trading, smart advertising and a range of ecosystem services to help brokerage companies, game companies and artist teams build communities and publish digital content asset (ITEM). The community of digital content creators and fans is at the heart of GON, allowing each user to participate freely and seek different business opportunities, making GON a perfect communication tool and business platform.With powerful analytics engine, we will perform big data analysis on user participants, and generate detailed data charts that accurately match user needs and forecast trends.GON will also provide crowdfunding and commercial agency capabilities for digital content. With a flat media platform, we will make content presentation, trading, collection, and social easy.Tokenizing digital content to GaiaChainTokenizing digital contents to GaiaChain is the foundation of the GON ecosystem and the connection between the GON ecosystem and the traditional Internet websites.GaiaOnline is a concrete implementation of the GON ecosystem. GaiaOnline joins the GON ecosystem as a GON community. By using GON's SDK to interconnect with GaiaChain, hundreds of thousands of virtual clothing are tokenized to GaiaChain. These operations will not affect the user's experience within GaiaOnline community. When user places a virtual cloth in the "backpack", this virtual cloth will be permanently stored on GaiaChain, and can be traded in the GON trading platform. Digital Content Asset Trading PlatformThe GON digital content asset trading platform provides decentralized ITEM trading services, including Auction and BuyNow.Based on the successful cooperation with GaiaOnline, GON will provide technical tools and a range of ecosystem related services to any traditional digital content website, game development company, and brokerage company, to help them tokenize the traditional digital content to GaiaChain, and help them achieve greater value with blockchain technology.For example, the GaiaOnline Southeast Asia community has millions of user bases, but due to language and culture differences, it is difficult for these users to communicate with US users in one community. At the same time, there is also a need for virtual item interoperability between US users and Southeast Asian users. GON solves this problem. On GON, communities can be independent and share virtual items through the digital content trading platform.There are thousands of small game communities around the world. Because of the language and geographical differences, it is difficult to bring these small communities together. GON can help these small game communities access the GaiaChain system. While the communities are independent, the game items can be exchanged and traded on GON trading platform, making the game items more valuable.Game Development PlatformThe GON game development platform includes a breakthrough underlying technology and SDK modules, enabling game developers and even regular users to develop games quickly. Below is the typical game development flow:1, User selects the digital content asset (ITEM) to be used in the game development platform, such as cartoon image, virtual cloth, virtual weapon item, and virtual scenes. These digital content assets (ITEM) can be directly purchased or leased on the game development platform.2, Using the game design IDE provided by the game platform to write game logic, which can be shooting competition, driving competition, monster fighting mode, farming mode, construction mode, and so on;3. Select the payment methods provided by the platform.4. Share the game to your friends in GON and/or via social media.GON revolutionized the connection between game developers and ITEM holders, which not only made game development simple and efficient, but also created new life for these ITEMs and created new value for ITEM holders.Digital Content Assets (ITEM) LeasingThe highlight of GON's game development platform is the large amount of digital content assets developers can choose from. In order to reduce the early trial and error costs of game development, GON game platform provides digital content asset (ITEM) leasing service, so developers can have more assets at less cost.In addition to the self-operated GON leasing service, we will also support communities to open their own rental areas on the game platform, as well as individual users to open their own rental counters. Users can sublease their collected digital content assets (ITEM) and generate significant revenue. The rental method can be exclusive or shared based on the rental fee.GON Business ModelThe GON Ecosystem has a variety of business models, including the following：Transaction FeesAs the core of GON, GaiaChain is also the carrier and circulation platform of various digital assets. Transaction fee is an important income source of GON ecosystem. Digital Content Asset （ITEM） Transaction FeeWe will charge ITEM transaction fee. Artists and digital content creators work through service fees from the very beginning, and agencies typically take 10% to 50% commission from the artist's net sales. This commission system is proven and accepted by all stakeholders, so we intend to keep this system, but because of the advantages of using an automated platform based on blockchain technology, we will have lower indirect operating costs, we can charged fees on a lower price range, and part of the transaction commission income is used as dividend and reward to GON investors and participants.GCoin Transaction FeeGCoin is the only medium currency in the GON ecosystem. All transactions on GON use GCoin. We charge GCoin transaction fee to prevent improper transfer and money laundry.IT Services (SaaS) RevenueWe offer a range of IT services for the GON ecosystem, most of which are delivered to customers through SaaS, enabling traditional brokerage firms, Internet companies and gaming companies to publish their digital content to GaiaChain at minimal cost and generate more value in the GON ecosystem. Service fees mainly include:Traditional IT ServicesIn the early days of GON community development, we will use the SaaS system to help brokerage companies and game companies build their communities so that they can gather fans and tokenize the digital content created by the artists. As the community grows, we will work together with more professional IT operations providers to provide more IT services to the communities. Operating ServicesWe provide services during the different operating phases for GON community: help the community publish content, operate social media, perform big data analytics, provide visibility, and increase user loyalty;Blockchain ServicesFor the unique digital content application needs of each community, we also provide blockchain services such as developer wallet, blockchain browser, blockchain data service, and contract development, to help communities explore more digital content asset usage scenarios. .AdvertisingAd AuctionWe offer ad auctions to help advertisers accurately match users and digital content. The community can purchase the appropriate exposure on our ad auction platform.Ad AgencyWith channel advantages and system advantages, we provide advertising agency services. Whether it is a GON community or a game released on a game platform, or other GON eco-participants, our advertising agency platform can help monetize any traffic, and we charge a percentage as the platform revenue.Game Development Platform RevenueThe game development platform is an important source of income for the GON ecosystem. Game Development Tools and ServicesFor beginner game developers, we offer basic development tools and services for free. We offer fee-based packages for professional and semi-professional developers, offering differentiated services such as more development tools, a richer development SDK, more complex game models, and more effective game promotion channels.Game Revenue SharingWe provide game developers with traditional payment methods and digital currency payment methods, and provide reward systems. Gamers can pay games in a variety of ways, such as direct purchase and in-app purchase. Similar to Apple's App Store, we will charge a percentage of revenue in the process.Digital content asset rental income sharingGON game development platform provides digital content rental services. Both game developers and digital content holders can benefit from rental services, and we charge an appropriate revenue share as platform revenue.Off-Chain ServicesWe will also cooperate with relevant service providers to provide rich offline services for participants of GON Ecosystem, such as legal consultation and financial services.Roadmap2019-11Private fundraising, GToken on Exchange2020-3Launch GaiaChain, launch GON Wallet and Digital Content Trading Platform, GCoin on Exchange2020-3Tokenize GaiaOnline’s hundreds of thousands of virtual items on Gaiachain, and tradable on Trading Platform2020-5Launch Developer Wallet and API, work with third-party partners and communities2020-6Open up GaiaChain to individual artists and digital content creators, and open up personal communities2020-9Launch Gaia Southeast Asia community, vigorously bring Southeast Asia games and communities to GaiaChain2020-12Launch Gaia China community, vigorously bring Chinese games and communities to GaiaChain2021-6Launch Game Development Platform. Game developers can use the large amount of digital content assets, such as characters and artworks, and the platform's SDK to develop games. Game Development Platform connects game developers and digital content asset creators, and makes blockchain game development easy.TeamJames Cao, Founder and CEOJames is founder and CEO of GaiaOnline，one of the largest anime community and virtual item trading platform in the world. GaiaOnline attracted investment from Benchmark, Redpoint, TimeWarner, and Sony Pictures. Before Gaia，James is a network engineer at Zhone Technologies, Lucent Technologies, and Ascend Communications. James has MBA from New York Institute of Technology, and studied Telecommunication Engineering at UC Berkeley.The GON project is created by the GaiaOnline US team and the Fractal China team. GaiaOnline created the largest Avatar social network in the US, , with 29 million registered users and billions of forum posts. The Fractal technical team not only built the FT public chain system with Fractal technology, but also provided digital financial solutions and blockchain systems for many financial institutions.During the preparation of the GON project, artists, community operations, engineers and blockchain experts who participated in the project found the pain points and opportunities of the digital content industry. Now they are providing solutions to the industry peers through GON.Offering PlanProject ScopeGON includes GaiaOnline business and GON blockchain business. The GaiaOnline business has a net profit of $1-2M per year. The stable cash flow provides GON with a stable guaranteed income. GON blockchain business can not only expand GaiaOnline's mature business model, but also have enormous room to grow.GON's equity is reflected in GToken. GToken is the only equity representative of GON in the FT public chain. GToken holders enjoy the rights of voting and dividends, including the “rights” of business decision-making and the “benefit” of revenue sharing.Rights and benefits of GToken holderVoting: GON's major business decisions are decided by the GToken holders on the FT public chain, and 51% of the voters required to any execution. Dividends: The GON Foundation will allocate 40% of its income as GToken holders' dividends, another 40% as GON ecosystem development fund, and the remaining 20% as GON operating expenses. GON Foundation's revenue includes 100% GaiaChain income and 100% GON Off-Chain revenue. Offering PlanTotal GToken：１ＢAmong which, 70% to GaiaOnline original investors, 20% to new investors, and the remaining 10% is reserved for the team and future ecosystem development incentives.Fundraising target：$5MIssuance: 200,000,000 GToken，20% of Total GToken；1 GToken = $0.025Lock period: 2 years. During the lock period, up to 10% can be sold every quarter to ensure that the market circulation will not surge, and all GToken can be tradable after the lockout.All tradable GToken can be traded freely on the FT public chain and digital currency exchanges. ................
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