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NAGGL Member Press Release Template

Loan to a Veteran

With an influx of veterans returning home, it’s becoming increasingly important for organizations such as NAGGL to promote opportunities for these individuals to continue their valuable contributions to our economy and society. Sharing the story of small business lending to veterans is a process that must remain a priority for NAGGL members as we look towards legislative priorities for the year ahead.

Utilizing a press release to bring attention to a recent loan made to a veteran in your community is a great way to engage with media and elected officials, and to educate them on SBA loan recipients in their community. The following template provides the framework of a press release that will help your institution amplify critical messaging regarding the value of small business lending. As always, feel free to tailor this release to fit your borrower’s needs -- and to ensure approval of information that you plan to distribute regarding the loan.

We hope that this template provides you with one resource needed to confidently reach out to your local media and elected officials. Your help is needed to increase awareness of 7(a) lending outside of the small business community and to create additional advocates of the job creation and economic growth NAGGL members are driving across the country.

Make the release your own by adding pertinent details; and make sure to update all the information in orange to reflect your institution’s information!

If you have any questions regarding this process or best practices when reaching out to media or policymakers, don’t hestitate to contact us at info@

____________________________________________________________________________

[Name], ntribution to the board me addition to our growing membership base.[INSERT COMPANY LOGO HERE]

FOR IMMEDIATE RELEASE

[DATE]

CONTACT:

[NAME], [ORGANIZATION NAME]

[PHONE NUMBER]

[EMAIL]

Veteran Owned [BUSINESS NAME] Partners With [LENDING INSTITUTION] To Secure Small Business Financing To Open [TYPE OF BUSINESS] In [CITY NAME]

[INSERT CITY] - Today, [LENDING INSTITUTION] announced that [BORROWER BUSINESS NAME], owned by [NAME OF VETERAN] a [INSERT MILITARY BRANCH] veteran, has secured a small business loan to [INSERT BRIEF DESCRIPTION OF LOAN PURPOSE HERE]. This financing provided by [INSTITUTION NAME] brings a dynamic small business offering to [CITY], spurring job growth and economic revitalization for [STATE NAME] as a part of a public-private partnership made possible through the Small Business Administration’s (SBA) 7(a) lending program.

[PROVIDE ANY ADDITIONAL BORROWER INFORMATION AS DESIRED]

PARAGRAPH 2: SELECT ONE OPTION FROM THE FOLLOWING TWO

1. [LENDING INSTITUTION NAME], President and Chairman of the Board of Directors, [CEO NAME], stated, “On behalf of [LENDING INSTITUION], it gives us great pleasure to partner with [BORROWER BUSINESS NAME] as we assist them along their journey to small business ownership. As a company with extensive experience across the lending industry, we look forward to working alongside [ORGANIZATION NAME] as we continue to revitalize the community of [CITY NAME], one business at a time.

2. [LENDING INSTITUTION NAME] CEO [CEO NAME] commented, “It gives us great pleasure to assist a veteran in securing the necessary financing they need to [START/GROW] their business. [BORROWER BUSINESS NAME] is a valuable addition to the surrounding community of [CITY NAME] and we look forward to working together with their leadership in the months ahead.”

[LENDING INSTITUTION] is proud to be a 7(a) lender, joining thousands of institutions across the country committed to leveraging small businesses as an incubator of economic revitalization. According to fiscal year 2014 data from the Small Business Administration (SBA), its flagship Main Street 7(a) loan program supported $19.2 billion dollars to more than 52,000 small businesses, providing financing that fills a credit gap for small companies that need access to longer-term loans.

PARAGRAPH 3: SELECT ONE OPTION FROM THE FOLLOWING TWO QUOTES

1. As [LENDING INSTITUTION NAME] CEO, [NAME] added, “At [LENDING INSTITUTION NAME], our priority has always been to provide financing to our borrowers to enable them to pursue the dream of American business ownership. We are proud to partner with U.S. Veteran, [INSERT VETERAN NAME]. By joining alongside other 7(a) lenders in the small business community, we can ensure that entrepreneurs have the critical access to capital they need to follow their dream to start and grow their own businesses. This has been our longstanding passion and we look forward to continuing to make a real difference in the lives of small business owners such as [BORROWER BUSINESS NAME] and the customers they serve on a daily basis.

2. [CEO NAME], CEO of [LENDING INSTITUTION NAME] commented, “We are excited to join other 7(a) lenders as we work alongside small business owners to revitalize Main Streets in communities across the country. At [LENDING INSTITUTION NAME], we continually strive to provide the highest standard of service for the entrepreneurs that we support on a daily basis. We look forward to watching [BORROWER BUSINESS NAME] flourish in the years ahead and to serving as a continual resource and guide for their organization moving forward.”

ABOUT SMALL BUSINESS LENDING AT [LENDING INSTITUTION]

[INSERT INFORMATION ABOUT LENDING INSTITUTION HERE]

ABOUT [BORROWER NAME]

[INSERT INFORMATION ABOUT BORROWER BUSINESS HERE]

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National Association of Guaranteed Government Lenders

215 E. 9th Avenue, Stillwater, OK 74074

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