MARKETING

MARKETING

cameronsstiff.co.uk

FIRST IMPRESSIONS

We work extremely hard to promote your home so that the right people see its full potential as soon as it comes to market.

We all know first impressions count. That is never more true than when it comes to selling a home. You have just a few short minutes to capture a buyer's attention when they first see your property details online, in a brochure or an advert. You need to make sure that they see it at its absolute best.

That is where we come in. We prepare high quality property details and develop a personalised marketing plan for each and every home that we take on, making sure that we get the balance right between targeting known suitable buyers from our database who are looking for a home like yours and reaching out to potential unknown buyers through the right kind of websites, advertising and editorial.

SPREADING THE WORD

Presentation and timing are critical to marketing your property effectively. We will always take the economic and local housing market conditions into account when advising you about the best time to put your house on the market. In some cases it will be straight away, in others it can be beneficial to wait for a particular season or event to be over so that buyers are fully focused when you home is launched and the details remain fresh. We find out everything that we can about your home and combine all of that information with our expert knowledge of the area, local features and the type of buyer that

your home will appeal to. From this we tailor the best marketing approach for you, which will include some or all of these tactics to create excitement and connect with the right kind of buyers:

? Targeting all appropriate pre-registered buyers on our extensive database via an immediate email to boost the chances of early viewings

? Personalised calls from our agents to the buyers they know that your house will appeal to

? Complete set of high quality photos, floor plans, EPC and house particulars

? Full For Sale listing on our company website and all of the major property portals in 2-3 days

? For Sale board outside your house

? Prominent window displays at three offices - Queens Park, Willesden Green and Willesden Green Station. We also offer a display site in Dollis Hill

? Advertising in all relevant print-media

? Arranging on request an Open House Day

Information is critical to successful property marketing so we report back to you after every viewing, allowing you to address any presentational issues with your home and allowing us to continually monitor and refine our marketing approach.

DETAILS THAT DELIVER

We produce all property particulars ourselves, giving you ample opportunity to contribute to, check and approve all copy and photos. All our property details are as eye catching as possible and are presented as a PDF for email purposes. We also provide an SMS service to potential vendors and applicants alike.

We work with specialist photographers to take high quality professional photographs and produce floorplans. We are also looking at producing floorplans now as a 3D showcase - a new form of immersive 3D media that invites you to explore a property as if you were really there and offer a total sense of how a home fits together. So potential buyers can get a virtual experience of your home before ever setting foot in it.

And the statement is true - first impressions count so it really does help to take time to prepare your home before the photographer comes:

? Open all blinds, curtains and shutters

? Clear table-tops of everything except simple ornaments and put out fresh flower arrangements or bowls of fruit

? Arrange to move all vehicles from the outside of the property to allow for a clear photograph of the entire building

? Put everything away and clear surfaces of all but the most major or designer appliances in your kitchen

? Remove freestanding dustbins

? Make the beds and clear the surfaces in all bedrooms, putting away all clothes and personal belongings

? Make sure your bathroom is very clean and put away all personal belongings including any make-up, bottles and toiletries

? Tidy up your garden, mow any lawns, tidy away everything except permanent garden furniture and sweep up fallen leaves

? Provide dates of any known extensions to your home, and allow access to any lofts or cellars

You can trust us to bring great attention to detail when we market you home. We will make sure every aspect of our marketing strategy works to find and deliver the right buyer to your door.

275 Willesden Lane, London, NW2 5JA T: 020 8459 1133 E: enquiries@cameronsstiff.co.uk 2 Willesden Green Station, Walm Lane, London, NW2 4QS T: 020 8450 9377 E: lettings@cameronsstiff.co.uk 62 Salusbury Road, London, NW6 6NS T: 020 7328 2828 E: enquiries@cameronsstiff.co.uk

cameronsstiff.co.uk

This Literature is for Marketing purposes only and is correct at the time of going to press.

WONDERFUL WWW

Your property details are uploaded onto our new website within 24 hours of getting your approval of them. We also upload to the main property portals including Rightmove, Live Lets, Prime Location & Zoopla to get maximum online exposure.

MEDIA RELATIONS

We have very strong relationships with all of the magazines and newspapers in the neighbourhoods that we represent. We advertise with and are regularly asked to provide editorial features on individual houses by the following:

Absolutely London Property Magazine Fabric Ham & High Parks & Gardens Metro Evening Standard

LOCAL LOW DOWN

We are known as THE estate agent for North West London. Our local reputation is second to none because we have been delivering a really personalised, highly successful service for the past 35 years unlike all of our competitors who have only opened up in the last few years.

Our team of staff have decades of experience, so when we say nobody knows this area better than us, we absolutely mean it.

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