School of Digital Marketing

[Pages:31]School of Digital Marketing

Live Projects | 100% Job Assistance | Expert Faculty

INDIA'S PREMIER INSTITUTE FOR DIGITAL SKILLS

"We aim to build an ecosystem that not

only educates but also empowers the country with skilled resources to reach

the vision of transforming the

world into a digital space."

Karan Shah

01

FUTURE OF DIGITAL MARKETING

02

WHAT IS OUR STORY?

03

OUR EDUCATIONAL BELIEF

04

PROGRAM OVERVIEW

05

WHAT WILL YOU LEARN?

06

LIVE PROJECTS

07

TOOLS YOU WILL MASTER

08

STUDENT LIFE AT IIDE

09

EXAMS & CERTIFICATIONS

10

WHAT IS DIFFERENT ABOUT US?

11

LEARN FROM THE EXPERTS

12

PLACEMENTS & ASSOCIATIONS

13

ALUMNI & COMPANY'S THOUGHTS

14

WHERE CAN YOU FIND US?

15

HOW CAN YOU CONTACT US?

With the introduction of the Digital India program by the Prime Minister of India, many companies are focusing their efforts on marketing online. The digital ad spend is set to cross Rs. 25,000 Crore in the next 5 years. This will increase the demand for Digital Marketing experts and lead to the generation of over 3 Lakh new jobs in the industry. This is a big plus point for a country like India, where the current unemployment rate is very high. The Digital Marketing Industry has stepped in by providing a large number of jobs and great pay packages. College graduates on the brink of stepping into new professional roles are looking for exciting job opportunities and a career in Digital Marketing provides just that.

future of digital marketing

IIDE was established with the vision of reducing the gap between the skills provided by the Indian education system and the skills required by the job industry.

IIDE aims to empower all its students with Digital Skills and confidence to face any challenge that they face in their career.

IIDE has helped to upskill more than 20,000 students in the span of 3 yrs.

4.9/5

Average rating on Facebook

85%

students placed

4.8/5

Average rating on Google

what is our story?

We believe in making our students

Learn. Apply. Evaluate.

Learn the required digital skills for a real-life business from the finest in the industry aided with the best case studies and examples. Education does not end in a classroom. IIDE's live project teaching mechanism enforces each student to immediately apply their learning to a real life business. The best part about going Digital is that every result is measurable. 360-degree evaluation from peers and teacher helps our students learn from their mistakes and improve exponentially.

our educational

belief

03

IIDE's School of Digital Marketing offers a

6-month intensive program

for beginners as well as professionals.

weekday

MON, WED, FRI

Thrice a week

(For students)

weekday

TUE, THURS, SAT

Thrice a week

(For students)

weekend

SAT, SUN

Twice a week

(For professionals)

weekend

SUN

Once a week

(For professionals)

Total 200 hours

Further, the program is divided into two sections:

? Executive Skills. ? Managerial Skills.

program overview

04

There are 15 modules under the executive skills section. They are:

what will you learn?

INTRODUCTION TO DIGITAL MARKETING

Introduction to Digital Marketing Digital vs. Traditional Marketing Conducting Competitive Analysis How to use Digital Marketing to Increase Sales? Case Studies

WEBSITE CREATION AND PLANNING

Understanding Website Elements Learning WordPress Adding Content Installing and Activating Plugins Incorporating Design Elements

SEARCH ENGINE OPTIMIZATION

Understanding Search Engines Search Engine Ranking Factors Meta Tags & Meta Description SEO Friendly Content Writing Link Building

SEARCH ENGINE MARKETING

What is Google AdWords? Bidding on AdWords Keyword Planning for Google AdWords Search and Display Network Text Ad and Ad Extensions

REMARKETING

Understanding the Basics of Remarketing Creating Remarketing Lists

Remarketing on Google AdWords Facebook Remarketing Dynamic Remarketing

MEDIA PLANNING

What is Media Buying? CPI, CPO, CPA and CTR

Types of Media Buying Platform based Ad Spaces Media Planning and Budgeting

DESIGN ESSENTIALS

Understanding Aesthetics of a Brand Typography Colors

Characteristics of an Ad Design Thinking

SOCIAL MEDIA MARKETING

Social Media Platform Algorithms Advertising on Social Media Platforms

Data Collection & Analytics Social Media Campaigns

Brand Case Studies Digital Marketing Overview

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