Demographic Summary - The Tea Association of The USA
Demographic Summary
The audience for tea is changing as rapidly as the market for tea is expanding. What was once a predominately female, older consumer, has evolved into a much broader target audience depending upon the specific segment and drinking occasion. Historically, the average purchaser of tea bags in the United States was female, 35-55 years of age. The consumers of the beverage she prepared were also a little older than the average dispersion of age within the population. This indicated that younger people were not being introduced to the joys of drinking tea and new consumers were hard to come by.
A breakdown of the traditional demographics follows:
2
Demographic Summary
By Gender
54.0% 53.0% 52.0% 51.0% 50.0% 49.0% 48.0% 47.0% 46.0%
48.6% Male
Male
Female
53.2% Female
3
Demographic Summary
By Age Group
Age 60 & over Age 50-59 Age 40-49 Age 30-39 Age 20-29 Age 13-19 Age 6-12 Under 6
Age 60 & over Age 50-59 Age 40-49 Age 30-39 Age 20-29 Age 13-19 Age 6-12 Under 6 0.0%
4.0% 2.0%
8.2%
5.0%
10.0%
12.7% 13.1%
17.5%
19.4%
23.1%
15.0%
20.0%
25.0%
4
Demographic Summary
By Location of Consumption
79.5%
15.9%
4.6%
Own Home Another Person's Home Away From Home
5
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