Her World Celebrates 45 Fabulous Years - SPH Magazines
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FACT SHEET
BACKGROUND
The Her World Beauty Awards event, which began in 2001, celebrates its 10th year. The annual awards aims to acknowledge the companies that are instrumental in influencing beauty and lifestyle trends through continually striving to deliver products of distinction to customers.
Over the years, it has received avid support from advertisers and readers. Over 520 products for over 46 categories were evaluated for the 2011 awards.
Her World’s expert panel, consisting of editors, beauty writers, doctors, and hairstyling and makeup experts, was formed to nominate the best of beauty products launched between October 2009 and September 2010. Road tests on these nominated products were conducted by the team to determine the winners for the “Editors’ Choice”.
Readers were also invited to nominate and vote for their favourite products by sending nomination forms found in the magazine or via online at . The voting results were collated to derive the winners under “Readers’ Choice”.
This year, the following special awards will also be given out:
• NEW BRAND
• BEST FACIAL CABIN
• NEW TREND (Detox Skincare)
• BEST NEW RETAIL EXPERIENCE
• BEST NEW BEAUTY FACE
• TOP 10 PRODUCTS OF THE YEAR
An awards presentation ceremony will be held to hand out the awards to the winners of the various categories.
Details of Awards Presentation Ceremony:
Date: Jan 21, 2011 (Friday)
Time: 3pm to 5pm
Venue: ION Orchard Atrium, Level 1
A. TO QUALIFY FOR NOMINATION
1. Products must be launched in Singapore between October 2009 and September 2010.
2. Products must be available over the counters of department stores, retail boutiques or outlets.
B. EXPERT PANEL
Internal Nomination Panel
Denyse Yeo, Deputy Editor, Her World
Pearlyn Tham, Fashion & Beauty Editor, Her World
Moh Shuying, Beauty Writer, Her World
Jeanne Tai, Beauty Writer, Her World
Goh Yee Huay, Associate Beauty Editor, Female
Yuan Yiying, Beauty Writer, Female
Justina Tan, former Beauty Writer, Simply Her
Wong Yenleng, Writer, Nuyou
Victoria Deng, Writer, Nuyou
Li Yuling, Writer, Shape
Expert Judging Panel
Dr Low Chai Ling, The Sloane Clinic
Dr Alvin Wong, SKN MediAesthetics
Dr Patrina Wong, LinC Aesthetic Clinic
Clarence Lee, Makeup Artist
Peter Khor, Makeup Artist
Cindy Goh, Makeup Artist
Dexter Ng, Hairstylist
Marc Teng, Hairstylist
Edward Chong, Hairstylist
C. FACTS & FIGURES
2011 Nominations
• 46 categories
• 520 products
• 102 award winners, including 10 Special Awards
D. HOW TO VOTE
• Via forms in the magazine – Her World November & December 2010 issues
• Via Her World website,
E. AWARD CATEGORIES
• 46 categories will be honoured with trophies.
• Of the 46 categories, 44 have both Editors’ & Readers’ choice winners.
• The NEW BRAND award is given to the most exciting brand that entered the Singapore market between October 2009 and September 2010.
• The BEST FACIAL CABIN award is given to the beauty brand with the facial cabin that scored highest in terms of comfort, low noise levels, privacy, ambience and extras like makeup amenities.
• The NEW TREND (DETOX SKINCARE) category pays tribute to the one distinct beauty trend/technology that made a difference in skincare.
• The BEST NEW RETAIL EXPERIENCE award is given to a newly established or revamped counter or standalone store with a high wow factor and an excellent customer-centric experience.
• The BEST NEW BEAUTY FACE award goes to the spokesperson who embodies the brand’s DNA and resonates most with the achiever woman aka the Her World reader.
• The MOST INSPIRING BEAUTY AD award is selected by an internal judging panel and based on ad copy, image used and overall presentation/effect.
• For the very first time, the MOST INNOVATIVE PRODUCT award nomination was open to readers, with results also determined by the internal judging panel. Criteria: trailblazing technology that shows results, the product gets users and the media talking for months, and more.
• For the first time too, the TOP 10 PRODUCTS OF THE YEAR category makes its appearance, in conjunction with the 10th anniversary of the Her World Beauty Awards event. This honours the 10 beauty products that scored the highest number of readers’ votes, which shows that they understand what women need and want and that they deliver on their promises. Previously, there was only one PRODUCT OF THE YEAR award.
• 3 categories have 1 unanimous winner for both Readers’ Choice & Editors’ Choice.
• 3 categories have 1 Readers’ Choice and 2 Editors’ Choice.
• The complete results will be published in Her World’s March 2011 issue and on .
G. WINNERS’ KIT
• Trophy
• Counter standee
• Wobblers
• Stickers
• CD with Her World Beauty Awards logo
44 MAJOR CATEGORIES OF NOMINATED PRODUCTS + 2 SPECIAL CATEGORIES
Face
• New Hydrating Range
• Hydrating Serum/Essence
• Whitening Toner/Softener
• Anti-Yellowing Whitening Treatment
• Whitening Treatment
• Spot Targeting Whitening Serum/Essence
• Whitening Mask
• Anti-Glycation Anti-Ageing Treatment
• Multi-Targeting Anti-Ageing Serum/Essence
• Cell Energising Night Cream
• Urban Sunscreen
• Face Contouring Treatment
• Oil Control And Pore Minimising Range
• Sensitive Skin Cleanser
• BB Cream
• Makeup Primer
• Makeup Base
• Concealer
• Illuminating Liquid Foundation
• Illuminating Compact Foundation
• Treatment/Moisturising Foundation
Eyes
• Multi-Tasking Eye Care
• Eyelash Serum/Conditioner
• Treatment Mascara
Lips
• Intense Colour Lipstick
• Anti-Ageing Lip Balm
Body
• Hand Treatment
• Anti-Cellulite Treatment
Hair
• Shampoo And Conditioner – Repair/Unruly/Frizzy Hair
• Anti-Ageing Hair Mask
• Leave-In Haircare
• Volumising Hairstyling Product
• Eco-Friendly Haircare Range
• Revamped Brand
Fragrance
• Light Women’s Fragrance
• Intense Women’s Fragrance
• Men’s
• Perfume Set
39th Category
New Brand
40th Category
Best Facial Cabin
41st Category
New Trend (Detox Skincare)
42nd Category
Best New Retail Experience
43rd Category
Best New Beauty Face
44th Category
Most Innovative Product
SPECIAL CATEGORIES
45th Category
Most Inspiring Beauty Ad
46th Category
Top 10 Products Of The Year
(SPECIAL CATEGORY IN CONJUNCTION WITH THE 10th ANNIVERSARY OF THE HER WORLD BEAUTY AWARDS EVENT)
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