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U.S. Bank Star Performance Series

February 12 - 17, 2013

Tues. – Sat. 7:30pm; Sat. matinee 1:30pm; Sun. 1pm & 6:30pm

One hour, 40 minutes (no intermission)

OFFICIAL SHOW BLURB

Experience the Phenomenon. BLUE MAN GROUP is best known for their wildly popular theatrical shows and concerts which combine comedy, music, and technology to produce a totally unique form of entertainment. The New York Times heralds the show as “One of the most delightful performance pieces ever staged.” E! Entertainment News exclaims, “BLUE MAN GROUP is what every live performance aspires to be.” The Baltimore Sun raves, “Blue Man Group packs a wallop. It’s a big, loud, funny, silly, visually arresting production!”

Although it is impossible to describe, people of all ages agree that BLUE MAN GROUP is an intensely exciting and wildly outrageous show that leaves the entire audience in a blissful, euphoric state. With no spoken language, BLUE MAN GROUP is perfect for people of all ages, languages, and cultures. BLUE MAN GROUP is now on the road for its first U.S. theatrical tour. This unique experience is a form of entertainment like nothing else; guaranteed to be an outing you will never forget.

TALKING POINTS

- Currently Blue Man Group has live stage shows that can be seen in New York, Boston, Chicago, Las Vegas, Orlando, Berlin, as part of the US National Tour and on the Norwegian Cruise Line’s Epic

- The group was founded in 1988 by friends Chris Wink, Matt Goldman and Phil Stanton. Their first full length show, entitled “Tubes,” opened off-Broadway at the Astor Place Theater in NYC in 1991.

- Their first album, “Audio,” was released in 1999. Their first “tour” was in 2002 as part of Moby’s Area2 tour – which was more rock-oriented than the theatrical shows.

- Various musicians, including Dave Matthews, Gavin Rossdale, Tracy Bonham and Venus Hum, have appeared as guests on their albums

- Their second tour, “How to be a Mega-Star 2.0” traveled to large arenas worldwide from 2006-2009.

- This tour is a smaller, more theatrical version – the same tour which appeared at PlayhouseSquare in October 2010.

- The major themes of the show include science and technology, information overload/information pollution, innocence, self-conscious/naïve, being an outsider, and climbing to the top.

- The characters in Blue Man Group always appear in a group of three, and they never speak while in costume.

Casting notes: TBD

Awards and Special Notes: Special citation in the 1990-91 Village Voice Obie Awards. Special award in the 1992 Lucille Lortel Awards (for excellence in off-Broadway theater). 1992 Drama Desk Award for Unique Theatrical Experience. 1999 Grammy Award (for “Audio”). 2011 Audience Choice Award winner for Best Long-Running Show, Off-Broadway Alliance Awards.

Official website:

Facebook: BlueManGroup

Twitter: @BlueManGroup

Additional show experience offerings: TBD

CONTACT INFO

Marketing contact:

Stephanie Keefer / stephanie@ / 216.640.8654

Publicity contact:

Elise Rossman / rossmane@ / 216.640.8656

Digital contact:

Stephanie Anderson / andersons@ / 216.640.8652

AUDIENCE DEMO

Target audience: Adults 25 – 54 (Men are as likely to purchase tickets as women)

Age appropriateness: All ages

Adult content: None

Niche audiences: Families of all ages (although kids should not be specifically marketed to – focus on parents and grandparents), fans of Stomp and other performance art shows

PROGRAMMING

TV

- directed at Adults 25 – 54

- potential programming includes local news and access programming, Entertainment Tonight, Letterman, Access Hollywood, Saturday Night Live, other late night news and talk programming

- cable stations include Bravo, A & E, Food Network, History Channel, USA, Discovery, HGTV, MTV and VH1

RADIO

- directed at Adults 25 – 54

- formats include Adult Contemporary, Classic Rock

SALES WINDOW

Print – January through show dates

Electronic – Late January through show dates

Online – December - February

Outdoor – December - February

SAMPLE PROMOTIONAL / CONTESTING IDEAS

**While these sample promotions and contests will give you an idea of what we are looking for, by no means are these the ONLY ideas you can use for BLUE MAN GROUP. Please feel free to be creative and tweak these concepts, or come to us with completely new and original ideas for discussion!**

Potential Third Party Partners

Music stores, museums, restaurants, art shops, car dealerships, costume shops, sports teams

Examples

Music Contest Promotion

For two Tuesdays, instead of Two for Tuesday, do a Blue for Tuesday. Play only songs with Blue included somehow in the lyrics or theme of the song. The winner gets a pair of theatre ticket to see BMG.

Group Sales Promotion (for Office Parties)

Radio station listeners were asked to visit the radio stations web site and write why a group of people at their office needed a night at Blue Man. Office winners were greeted on the LED screen at the show ("Hello Putnam Investments...") and enjoyed a BMG meet and greet after. Some promotions also included a restaurant partner that offered discounts or appetizers after the show.

Website Scavenger Hunt

Look for the blue hand print or blue men in various spots hidden on station website. Readers would log on to radio web site to list where and when they saw them.

Mall Promotion

Set up a booth (radio/TV station partner) and invite listeners/viewers to play Blue Man games for a chance to win BMG tickets and other prizes during a local mall advertising campaign.

“Ultimate Sensory Overload”

Invite listeners to tell the station “why they needed an ‘Ultimate Sensory Overload’ weekend in NYC to see BMG. Runners-up can receive tickets to see BMG locally. Or, make the contest completely local and give away a weekend of fun events (including BMG tickets) in your city.

Test Drive Promotion

Partner with an auto dealer for a chance to win tickets by coming to the dealership and test driving a blue car!

Special Occasion Count Down

Before tickets go on-sale to the general public, your radio station can put their listeners up front! Five days out from the show you start the “countdown”, putting a listener in the 5th row, then in the 4th row and ending up on the day before tickets go on-sale giving away a pair of front row seats!

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