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The Daily News Of TV Sales

June 8, 2016

BRANDS THAT ARE ATTRACTING MILLENNIALS

FEWER SHOPPING TRIPS, MORE SPENDING

Millennials are definitely a prime target for marketers. After all, they account for 24% of the U.S. population (77 million people), which is now a larger percentage than the historically dominant Baby Boomer generation, and command significant long-term spending prowess. When looking at Millennial shopping habits, Nielsen says they are willing to spend on what matters to them, even though many are just beginning their professional careers. And their annual spending adds up. According to the Intelligence Group, this generation already spends about $200 billion each year in the U.S.

While they prioritize value like their older counterparts, Nielsen tracking finds that Millennials are more likely to buy natural and organic products (38% more likely) and they are quicker to jump on new trends. Millennials make fewer shopping trips than their older counterparts, but they spend more per trip--$54 per trip vs. $43 per trip for Boomers. And while many Millennials are still climbing the income ladder, this group’s size and age range highlights its long-term purchasing power, the Millennial generation is one not to be missed. Retailers and manufacturers alike should make sure they are accounting for their needs, buying preferences, changing geographic locations and increasing spending power.

In looking at findings from the consumer packaged goods (CPG) portion of the 28th annual EquiTrend study from Nielsen-owned Harris Poll, you will see that many of the “on their way up” brands among Millennials are relatively new to the market. While Chobani Greek Yogurt is among the top picks for Boomers and Generation X, it’s Chobani Flip Yogurt (pictured) which makes the grade for Millennials. Brands pitched as healthier and/or organic are also high on the list, including Eos Lip Balm and Kind Bars. And while Dove is a women’s brand that’s been around for a very long time, Dove Men+Care Deodorant is an “on the way up” CPG product with the Millennial generation.

Brand momentum is an important measure, as it is a good indicator of future equity growth. Looking at the past three years of EquiTrend data, Nielsen reports that 68% of the top 50 brands that were “on the way up” in 2014 posted positive gains in 2016 on the overall brand equity index. Brand momentum is also related to positive sales trends. Of the brands on the EquiTrend top 10 list, 83% have experienced sales gains in the past year, with 57% posting double digit growth.

ADVERTISER NEWS

This Week In Consumer Electronics reports Sears, which once held about a 40 share of major appliances sales, has now slipped to third place in majaps, trailing both number one Lowe’s and number two Home Depot. Sears dropped four more share points in just a year falling from 23.5 in 2014 to 19.5 last year, losing about a billion dollars in white goods revenue, while sibling Kmart majap sales were down 16% despite introducing Kenmore appliances. As we reported recently, Sears will attempt to get back some lost business with a test of appliance-only stores……A Wall Street automotive analyst says the industry has plunged into a “sedan recession” with cars now representing just 41% of the market through May, down from 50% for all of 2015. Last month car sales were down 16% while light trucks (including SUVs and crossovers) were up 2.4%. Of the 14 top-selling cars, only the Honda Civic and Chevy Malibu had positive numbers last month—and both of them are currently selling newly redesigned cars……Automotive News reports bank execs at a conference on automotive lending are beginning to show great concerns over subprime lending, especially at the bottom end of the business. The CEO of Ally Financial said subprime loans (credit scores of 540 to 620) were just 11% of loans in the second quarter, down from 13% a year ago, and Capital One now has 32% of its loans made to credit scores under 620, down from 35% last year……Food retailers continue to expand home delivery and online-ordering/store pickup on a slow but steady expansion, testing different ways to get orders to customers. Progressive Grocer reports Kroger is launching a pickup service it calls ClickList at one store in its Atlanta division, with others in that group of stores to get the service soon. The $4.95 service fee will be waived for each customer’s first three orders. And is expanding a deal with Sprouts Farmers Market into the Dallas market—Amazon’s Prime Now members will be able to get one-hour delivery of items from a local Sprouts store……Staples is offering an interactive store map for 83 of its stores on its iPhone app. Customers looking for specific items can use their phones when in the store to find the merchandise they are looking for……Summer is prime time for home-improvement projects and the Home Improvement Research Institute finds 72.9% of homeowners are planning one or more projects in the next three months. Exterior projects such as landscaping, adding a deck, or exterior painting are by far the most popular projects at this time of year.

NETWORK NEWS

The robot-fighting tournament BattleBots will kick off with a two-hour season premiere Thursday, June 23, at 8:00 pm (ET) on ABC. The first round of next-generation robots will go head to head, as 32 teams converge in an arena full of hazards for the chance to advance out of the qualifying round in pursuit of the championship. Judging the matches are former BattleBots competitor and special effects artist Fon Davis, the face of “Nerdist,” Jessica Chobot and special guest judge Adam Savage of MythBusters……Providing some comic relief from the real politics of this election year, Braindead is set to premiere Monday, June 13, at 10:00 pm (ET) on CBS. The comic-thriller stars Mary Beth Winstead as Laurel Healy, a fresh-faced Capitol Hill staffer who discovers two things: the government has stopped working, and bugs are eating the brains of Congress members and Hill staffers……Preakness Stakes winner Exaggerator headlines the field for the 148th Belmont Stakes this Saturday, June 11, at 5:00 pm (ET) on NBC. Coverage begins Friday, June 10, at 4:00 pm (ET) on NBCSN. In addition, NBCSN will present a pre-race show Saturday at 3:00 pm (ET).

MONDAY RATINGS

The Bachelorette on ABC beat the NHL Stanley Cup Finals, Game 4, on NBC Monday night. The Nielsen overnights put ABC at a primetime average 1.6 rating in Adults 18-49 and 3.8 in Households, with an average audience of 5.687 million. NBC was at 1.3 18-49, 2.4 HH and 3.973 million; CBS, with 100% reruns, 0.8 18-49, 3.1 HH and 4.626 million; FOX, with So You Think You Can Dance, 0.8 18-49, 2.1 HH and 3.293 million; Telemundo 0.6 18-49, 0.9 HH and 1.475 million; Univision 0.5 18-49, 0.8 HH and 1.451 million; and The CW 0.3 18-49, 0.7 HH and 1.109 million.

WEEKLY RATINGS

For Week #37, May 30 to June 5, ABC was at 2.2 18-49 and 4.2 HH; NBC 1.1 18-49 and 2.9 HH; Univision 0.9 18-49 and 1.2 HH; FOX 0.8 18-49 and 1.8 HH; CBS 0.7 18-49 and 3.2 HH; Telemundo 0.5 18-49 and 0.8 HH; and The CW 0.3 18-49 and 0.6 HH.

RECORD SPENDING FOR FATHER’S DAY

It’s a good year to be a dad. An annual survey for the National Retail Federation (NRF) by Prosper Insight and Analytics predicts record-high spending for Father’s Day, June 19.

Consumers are expected to spend an average $125.92 for the holiday, up from last year’s $115.57. Total spending is expected to reach $14.3 billion, the highest in the survey’s 13-year history. However, that’s still below this year’s Mother’s Day total of $21.4 billion.

“This increase in spending could be a good sign related to consumers’ willingness to spend more as we head into the second half of the year,” observed NRF President and CEO Matthew Shay.

According to the survey, consumers plan to spend $3.1 billion on special outings such as dinner, brunch or other types of a “fun activity/experience” (given by 47%). Clothing (given by 43%) and gift cards (given by 41%) are tied at a hair under $2 billion each while consumer electronics (given by 20%) follow at $1.7 billion. As with Mother’s Day, greeting cards are the most commonly purchased gift at 65% but account for only $833 million of projected spending. Other popular gifts include personal care, automotive accessories, books, music, home improvement/gardening supplies and sporting goods.

The survey found 22% of shoppers will opt for a “gift of experience” such as tickets to a concert or a sporting event. Two in five Millennials are planning to give an experience, significantly higher than older generations. More than half of those surveyed plan to buy for their father or stepfather (53%), while others will shop for their husband (28%) or son (9%).

ANA REPORT: REBATES ‘PERVASIVE’

The anxiously awaited report from the Association of National Advertisers (ANA) is finally public and the ANA says it finds that rebates and other “non-transparent practices” are “pervasive” in U.S. ad buying. The study by K2 Intelligence does not name names, as some agencies had demanded. It does charge that some senior agency executives “were aware of, and mandated, some non-transparent business practices”—and sometimes negotiated and signed the deals.

The study identified what ANA says is a “disconnect” in the advertiser-agency relationship. “In general, advertisers expressed a belief that their agencies were duty-bound to act in their best interest. Meanwhile, many agency executives interviewed said their relationship to advertisers was solely defined by the contract between the two parties,” said the ANA statement.

CLINTON DOMINATES TELEVISION ADS

Heading into yesterday’s final primaries, Media Monitors reported that the Hillary Clinton campaign had bought 2,429 TV spots that aired from May 27 through June 5 in 60 top DMAs. Democratic nomination rival Bernie Sanders ran 790.

The new Super PAC backing presumptive Republican nominee Donald Trump—Great America—entered the mix with its first ad buys. OK, it wasn’t such a big deal so far—a grand total of two spots. But Trump was mentioned in a lot of ads. Media Monitors found that the Super PAC NextGen California Action Committee aired 152 spots against Trump, while the more well-known PAC Priorities USA Action ran 1,813 spots against Trump, bringing the total to 1,965 negative commercials.

SIZMEK WINS MRC ACCREDITATION

Sizmek, an open ad management company for multiscreen campaigns, announced that the Media Rating Council (MRC) has accredited the company for desktop digital video viewability measurement. Sizmek previously received MRC accreditation for its viewable desktop display impression measurement as well as display, rich media and digital video ad serving across desktop, mobile web and in-app environments.

THIS AND THAT

Former Ford and Chrysler executive Peter L. Fong has joined the National Automobile Dealers Association (NADA) as senior vice president of Dealership Operations……Consumers cut back on credit-card use in April, the Federal Reserve reports, with consumer credit increasing $13.4 billion for the month. That 4.49% annual rate of growth was down sharply from 9.57% in March.

DONE DEALS

Tribune Broadcasting announced the appointment of Greg Easterly as Senior Vice President/Group Operations. Easterly will begin his duties by immediately assuming the role of interim-general manager of WPIX (CW) New York. Easterly succeeds Rich Graziano who has decided to leave Tribune Media after a 17-year career with the company. Since April 2014, Easterly has served as President and General Manager of WGN (CW) Chicago and CLTV, Tribune Broadcasting's Chicago-based regional cable news channel……Sinclair Broadcast Group has named William Lanesey General Manager for KOKH (FOX) and KOCB (CW) Oklahoma City. Lanesey has been Vice President/GM at WXIX (FOX) in Cincinnati since 2008. 

AVAILS

KDFW in Dallas is seeking an Account Executive. The successful AE must be able to identify qualified targets, use strong communication and presentation skills throughout the sales process and maintain a high closing ratio. We are looking for someone that can bring together all our resources (Top Rated Local News, FOX Network, FOX Sports, My Network TV, Digital Sponsorships and Promotions) in a creative manner to achieve a high level of results. Qualified candidates must CLICK HERE to submit resume & cover letter online. No calls please. EOE M/F/D/V

Spectrum Reach in Santa Barbara, CA seeks a Local Sales Manager. The LSM must provide first line supervision to ensure individual sales reps achieve assigned sales objectives and budgets and contribute to the company vision of being the industry leader in customer service through quality, commitment, courtesy and teamwork. 5 years media sales experience and 1-2 years team leader or supervisory experience preferred. Spectrum Reach is the advertising sales division of Charter Communication, with offices in 26 states. Apply at . EOE

NCC Media Boston is currently seeking an Account Executive. In this challenging position, your responsibilities will include calling directly on agency personnel to represent NCC Media affiliates in the sale of cable advertising time to the national clients, calling on agencies in order to generate greater spot cable sales. Candidates should possess experience in media sales/media management with previous cable and/or electronic media experience strongly preferred. If this sounds like the opportunity you’ve been looking for, email your resume and cover letter to boston.resumes@. EOE.

WMC-TV, the Raycom owned NBC affiliate in Memphis, TN seeks a dynamic General Sales Manager. This individual will have experience coaching, training and leading team members to consistently grow market share and revenue. A successful track record driving local revenue, selling creative solutions and creating revenue projects is required. We need an expert in pricing/inventory control, strategic planning, managing multiple sales projects, motivating and leading local AEs and developing new business. Five years television management and a college degree preferred. To apply CLICK HERE and attach a cover letter/resume. EOE.

KCLO-TV in Rapid City, SD has an opening for an Account Executive. The successful candidate will be an aggressive, self-starter with excellent communication skills, solid presentations skills; the ability to close sales and have a winning attitude. Must be creative and demonstrate enthusiastic sales attitude for “getting the job done”. Experience in television or other media is preferred, but not necessary. CLICK HERE for details or to apply now. Background check and drug screen required.

NCC Media (NYC) is currently seeking an Analyst to join their Advanced Analytics team. In this challenging position, your responsibilities will include procuring TV programming data as well as various audience datasets, analysis, modeling, and positioning key insights. Candidates should possess a strong knowledge of television programming, above average Excel experience (Pivots, VLookUps) with some SQL experience preferred. MORE DETAILS. If this sounds like the opportunity you’ve been looking for, email your resume and cover letter to: researchjobs@. EOE.

WUPV, in Richmond, VA has a fantastic opportunity for an experienced LSM or senior account executive ready to move up to our open LSM position in market #56. Strong background in Local Core/Digital sales and agency negotiation preferred. A well-developed skillset to budget, grow and accurately forecast revenue a must. If you possess creative leadership skills, the ability to develop new business, relationship-building skills and a successful track record in television and/or media sales, send your resume to dhayes@. Drug Screen and MVR check required. EOE-M/F/D/V.

The Taliban’s new leader is said to be ‘low-key.’ Which explains the Taliban’s new video, ‘Death to Whatevs!’

--Conan O’Brien

Whoever said an onion is the only vegetable that makes you cry has never wiped their butt with a corn cob.

--Larry the Cable Guy

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SPOTS N DOTS

The Daily News Of TV Sales

June 8, 2016

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