Carlydham



Carly HamiltonSituation AnalysisCompany: Samsung Electronics is dedicated to improving the world through a various range of businesses. Samsung is a global leader in electronics and digital media. Samsung encourages innovative, imaginative ideas in order to expand their products. Samsung started mass production of first 8 GB LPDDR4 mobile DRAM.In the fight against Ebola, Samsung donated 3,000 smartphones.Samsung created the world’s first 7-mega-pixel camera phone.Samsung creates products that are environmentally friendly and energy-efficient.Products of Samsung use LED technology that reduce the carbon footprint on the environment, which generates less waste and uses less energy overall. Samsung actively uses the RECYCLING DIRECT program, which has over 500 locations for consumers to recycle their electronics. Samsung’s strategy is to learn from what its competition does. Once another company releases a product, they observe the public’s reaction and develop “their own version of that innovation.”The company uses 5.7% of its revenue on research. In the U.S., Samsung emphasizes advertising. Last year they increased their advertising budget by $323 million. Recently, Samsung got in trouble for copying an Apple design. The company learned to tone down its “aggressiveness” in the market in regards to watching what other companies produce and imitating them if the product is successful.Samsung “combines market research and unparalleled execution with… a lot of innovation of its own.” Samsung uses cash affectively and aggressively. In the past decade, Samsung began and became the leader in making digital device and flash memory batteries. The Go Pro cameras continually get smaller and smaller, allowing for easier usage in more settings. Category:Smartphones are the leader in U.S. consumer electronic sales. Smartphones sales in the U.S. experienced a 9% growth in 2014. There has been a recent shift from high-end phones to more affordable ones. Consumers often buy old models right before a new model is released because it’s cheaper. The worldwide smartphone market grew by 13% in 2015 with 341.5 million shipments. China is increasing its manufacturing of smartphone products.Europe’s five largest markets in the UK, Germany, Spain, Italy and France have recently increased market share. The cellphone industry is one of the fastest growing categories in the communication field. There are roughly 162 million cellphone users in the U.S. Among the complicated, high-tech cameras, the Go Pro has shown popularity due to its simplicity and professional-like results. Consumer:The Samsung Galaxy S 5 has the best consumer reviews so far, due to its high-tech HDR camera featuring the Selective Focus tool, easy-to-use controls and crisp display. According to a recent survey, Samsung has higher customer loyalty than Apple. Its target audience ranges from young adults in their teens to older adults that are around 50 years old. They are technology savvy and have some degree of purchasing power to buy new products. Teenagers and young adults are increasing as Samsung’s target audience. They are the most adaptable and impressionable in regards to new products. Cellphones are becoming more of a low involvement purchase as prices get lower due to competition. Companies are also offering lower rates for family plans and added lines, resulting in a lower involvement decision. More people are investing in cellphones as a result of constant technology development and impact of the Internet. Parents are buying their children cellphones at increasingly younger ages. A major reason for this is the convenience of communication and ease of keeping track of their kids. As technology is becoming increasingly user-friendly, people of older ages are discovering the ease and convenience of cellphones. Teenagers and young adults represent the major target audience for the Go Pro brand. Active people who are outdoor adventure-seekers most often use Go Pro cameras. Competition:Companies have to compete on price with the recent sales increase in more affordable devices. Apple increased its share in 2013 with the release of the iPhone 5. Apple’s iPhone 5c was particularly popular because it came in various colors and was plastic, which meant it was less likely to break and was cheaper. Apple’s consumer base has expanded to the middle-market because its older phones are now cheaper. Most smartphone manufacturers now offer cellphone contracts under $200. Apple only uses 2.4% of its revenue on research. Apple chooses not to feature certain aspects on its products that Samsung does. Apple uses $68 million less on advertising than Samsung. The next competitor uses $200 million less on advertising than Samsung. Apple relies on external partners for supplies, which complicates manufacturing. Smartphone competitors purchase Samsung chips for their products. Samsung’s products are readily available, both new and old products, in more places than Apple. U.S. consumers still mostly use Apple products. Go Pro’s technology is virtually unparalleled. FOR IMMEDIATE RELEASEContact: Carly Hamilton, Communications Director(469) 286-8945cdhnkf@mail.missouri.eduSamsung to Release Cellphone and Go Pro Combination Device at International ShowSamsung is merging its Galaxy smartphone model with a detachable adventure-inspired Go Pro camera at the beginning of 2016LAS VEGAS (Jan. 2016) – Samsung is releasing its combination of the action-oriented, high-tech Go Pro camera with its popular, user-friendly Galaxy PRO smartphone model at the start of 2016. The new device, known as the G-Pro, will make its debut at the International Consumer Electronics Show in Las Vegas in January. Samsung is a global leader in digital media and technology development. Its Galaxy S model features a large, dual-edge screen with sharp detail and crisp, realistic color on an AMOLED display. The smartphone includes a wide, front-facing camera and 16MP rear-facing camera. A new application built into the device allows for live video to be recorded and shared instantly to YouTube. The Consumer Electronics Show is an international technology trade event that hosts global companies and professionals in the electronics industry. It features product releases, announcements and previews. Samsung’s G-Pro release will be among the best in the technology field, experienced first-hand by electronics experts. “I use my Go Pro during ski events and competitions all the time. It is such a cool way to capture the action involved in doing what I love,” Olympic skier Lindsey Vonn said. “All I have to do is mount it to my chest harness and it captures 8MP photo and 1080p60 video while I ski down the slope. I always get clear, crisp action shots and use it for other adventures whenever I can.” In order to keep its position as a digital technology leader, Samsung sought to create a useful device that could offer what others couldn’t. Although the Galaxy S camera is built to capture action shots and minor details, the Go Pro does it even better. Featuring a waterproof case and simple, one button access, the Go Pro is currently the smallest and easiest-to-use camera in the industry. Its slender design and ability to be mounted anywhere allows for constant use in any situation. The G-Pro release will allow for as much use as cellphones. “Our first model was amazingly small, and it was a great invention. The fact that we now have a camera that can still do just as much while being even smaller and attaching to a phone is simply spectacular,” Go Pro CEO Nick Woodman said. “It features a low-profile frame and ball joint buckle to allow for maximum usage, along with professional quality photo and video.” Considering the rapid growth of the cellphone industry and the active usage of the Go Pro camera, Samsung expects the G-Pro to excel, especially among its loyal audience of young adults in their 20s and 30s who are the most technology savvy. For additional information on Samsung, Go Pro or other news presented in this release, contact Carly Hamilton or visit . Samsung is a leader in advanced technology development and has been dedicated to creative and reliable service for over 70 years. It emphasizes eco-friendly products and encourages innovative ways to expand the world. ### Blog PostToday’s latest technological invention features the ingenious combination of a Go Pro and Samsung’s Galaxy PRO smartphone, hence forth to be known as the G-Pro. Samsung is planning to release this newest product at the International Consumer Electronics Show in Las Vegas in January 2016. The Go Pro camera is known for its sleek design and ability to be used in nearly any situation, considering its next-to-nothing size. Capturing 8MP photos and 1080p60 videos of professional quality, the Go Pro is truly a futuristic design. The Go Pro’s diverse usage can be experienced by following this official link: . The Samsung Galaxy PRO offers a contemporary look with a thin build and wide, high-tech screen engineered for easy usage. It features high-speed Internet and a variety of applications that allow for access to nearly anywhere you could think of. The combination of a hand-held computer and the most advanced action camera creates a device of technological dreams. Imagine you are strolling down the street, cellphone in hand. All of a sudden, your best friend texts you asking if you’d like to join him skydiving in 10 minutes. You don’t have time to run home and grab your camera, but thank goodness you have your G-Pro with the detachable Go Pro camera feature that you can literally hold in one hand while you fly through the sky while your Galaxy PRO can rest easy in your back pocket. Now you’ll have the unbelievable pictures and video to prove you actually flew. Watch Go Pro’s skydive video for more inspiration: . Go Pro encourages adventure-packed, action-filled activity. That is what its product is made for. With the ease of carrying it with a cellphone, every activity can be just as action-packed as the last one. We want to encourage excitement and passion in every aspect of people’s lives. This innovation is at the cutting edge of technological advancement. It is inspiration that drives creativity, which is why Samsung partnered with Go Pro to create the all-new G-Pro. This device, which can be used to actively interact with the environment, is also eco-friendly and environmentally conscious. Samsung emphasizes the importance of reduced carbon footprints and strives to minimize damage caused to the Earth.?We want the G-Pro to inspire imaginative and inspirational activity among the public. Take your tech knowledge and use it to be creative with the world around you. Adventure awaits. Get inspiration for your next adventure at . REFERENCES:Lind, A. Smartphone Vendor Market Share, 2015 Q2. Retrieved from . Danova, T. (2014, Jan. 12). The State of the Smartphone Industry. Retrieved from . Samsung Values & Philosophy. Retrieved from . Nisen, M. (2013, Mar. 15). Samsung Corporate Strategy. Retrieved from . (2014, Oct.). Consumer Electronics: Mobile Phones in the US. Retrieved from . Gikas, M. (2014, April 8). Review: Samsung Galaxy S 5 is the best Galaxy smart phone yet. Retrieved from . Samsung’s Target Market. Retrieved from . (2015, July 9). Cell Phone Industry Analysis in Today’s World. Retrieved from . Wu, J. & Wang, S. (2005, July). What drives mobile commerce?: An empirical evaluation of the revised technology acceptance model. Retrieved from . ................
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