Advanced Social Media Certification Training - Simplilearn

[Pages:7]Advanced Social Media Certification Training

Table of Contents:

Program Overview Program Features Delivery Mode Prerequisites Target Audience

Key Learning Outcomes Certification Details and Criteria Course Curriculum About Us

Program Overview:

This Advanced Social Media Certification course will transform you into a career-ready social media marketing professional. This course will help you elevate your brand and execute social campaigns by combining the disciplines of advanced social media, content marketing, and web analytics. Hands-on, industry-aligned projects will allow you to test your skills on Facebook, Twitter, and other popular social media platforms.

Program Features:

35+ hours of high-quality self-learning content 28 hours of instructor-led classes Lifetime access to self-paced learning Industry-recognized course completion certificate 25+ real-life industry-based projects Utilize popular platforms including Facebook, Twitter, and LinkedIn

Delivery Mode:

Online Bootcamp: Online self-learning and live instructor-led classes

Prerequisites:

There are no prerequisites for taking this Advanced Social Media certification training.

Target Audience:

This Advanced Social Media training course is suitable for marketing managers, digital marketing executives, content writers, marketing and sales professionals, management graduates, engineering graduates, and entrepreneurs.

Key Learning Outcomes:

By the end of this Advanced Social Media certification training course, you will be able to: Develop an engaging and successful social media strategy for your business Apply social media strategies to transform your business and career Enhance a social media strategy that excites your customers and helps you grows your business

Certification Details and Criteria:

Attend one LVC Class OR complete at least 85% of the OSL course Successfully complete one assessment project Complete one assessment test with at least a 75% result

Course Curriculum:

Social Media Foundation

Lesson 00 - Faculty Introduction Lesson 01 - Introduction to Social Media Lesson 02 - Social Media Strategy and Planning Lesson 03 - Social Media Channel Management Lesson 04 - Social Media Management Tools Lesson 05 - Social Media Measurement and Reporting Lesson 06 - Social Advertising

Advanced Social Media Marketing

Section 1 : Introduction to Social Media Section 2 : Building a Sustainable Social Media Strategy Section 3 : Converged Social Media Section 4 : Content Marketing in a Social Media World Section 5 : Visual Social Media Section 6 : Understanding and Sparking Social Sharing Section 7 : Storytelling An Essential Part of Your Social Narrative Section 8 : Influencer Marketing and Online Reputation Management Section 9 : Social Media Selling Section 10 : Social Media Measurement

YouTube and Video Marketing

Lesson 1 - Course Introduction Lesson 2 - Establishing a Video Marketing Strategy Lesson 3 - Gaining Exposure and Measuring Impact Lesson 4 - YouTube Advertising Lesson 5 - Leveraging Mobile Video Lesson 6 - Promoting and Measuring Mobile Video Lesson 7 - Youtube: How-To Lesson 8 - Instagram: How-Tos Lesson 9 - Video Ads on Different Social Media Channels

Lesson 10 - Impact of GDPR on YouTube Advertising Lesson 11- Video Advertising for B2B Marketers Lesson 12 - The Future of Video Marketing

Facebook Marketing and Advertising

Lesson 01 - Course Introduction Lesson 02 - Understanding Facebook Lesson 03 - Understanding the Facebook Algorithm Lesson 04 - Groups, Pages, Messenger, and Facebook Live Lesson 05 - Managing Facebook Lesson 06 - Facebook Marketing Tools Lesson 07 - Understanding Facebook Ads Lesson 08 - Creating Your Facebook Ad Lesson 09 - Facebook Targeting Lesson 10 - Facebook Tracking and Reporting Lesson 11 - Facebook Commerce Lesson 12 - Facebook Best Practices Lesson 13 - Facebook Privacy and Security Lesson 14 - Facebook Blueprint Examinations

Social Media Tools

Lesson 1 Twitter Marketing Lesson 2 Pinterest Marketing Lesson 3 LinkedIn Marketing Lesson 4 Instagram Marketing Lesson 5 Snapchat Marketing

Advanced Content Marketing

Section 1 : Introduction to Content Marketing Section 2 : Developing a Vision of Content Marketing Success Section 3 : Developing a Business Case for Content Marketing Section 4 : Creating a Successful Content Marketing Strategy Section 5 : Creating a Remarkable Editorial Mission Statement Section 6 : Targeting Customer Intent Instead of Demographics

Section 7 : Targeting Key Influencers Section 8 : Producing Help, Hub, and Hero Content Consistently Section 9 : Producing Engaging Content More Frequently Section 10 : Using Effective B2C and B2B Content Marketing Tactics Section 11 : Building Successful B2C and B2B Social Media Platforms Section 12 : Helping Customers find the Information They Seek Section 13 : Helping Key Influencers Impact the Buyer's Decision-Making Process Section 14 : Measuring Content Effectiveness Section 15 : Measuring Return on Marketing Investment Section 16 : Improving by Experimenting With New Initiatives Section 17 : Improving Effectiveness by Becoming More Sophisticated or Mature Section 18 : Content Marketing in the Foreseeable Future

Advanced Web Analytics

Section 1 : Introduction to Digital Analytics Section 2 : Building Blocks Section 3 : Fundamentals of Digital Analytics Section 4 : Business Perspective Section 5 : Methodology - Lean Six Sigma Section 6 : Data Analysis Fundamentals Section 7 : Analysis Perspective Providing Insights Section 8 : Enabling Capabilities Section 9 : Managing Analytics Section 10 : Audience Section 11 : Acquisition Section 12 : Behavior Section 13 : Conversions & Onboarding Section 14 : Retention and Expansion Section 15 : Advocacy Section 16 : Privacy and Ethics Section 17 : Wrapping Up

About Us:

Simplilearn is the world's #1 online bootcamp provider that enables learners through rigorous and highly specialized training. We focus on emerging technologies and processes that are transforming the digital world, at a fraction of the cost and time as traditional approaches. Over one million professionals and 2000 corporate training organizations have harnessed our award-winning programs to achieve their career and business goals. For more information, please visit our website:



Simplilearn is the world's #1 online bootcamp for digital economy skills training focused on helping people acquire the skills they need to thrive in the digital economy. We provide rigorous online training in disciplines such as Cyber Security, Cloud Computing, Project Management, Digital Marketing, and Data Science, among others. In other words, we specialize in areas where technologies and best practices are changing rapidly, and the demand for qualified candidates significantly exceeds supply. Based in San Francisco, California, and Bangalore, India, we have helped over one million professionals, and companies across 150+ countries get trained, acquire certifications, and upskill their employees. Our award-winning online bootcamps are designed and updated by 2000+ renowned industry and academic experts. Through individual courses, comprehensive certification programs, and partnerships with world-renowned universities, we provide millions of professionals and thousands of corporate training organizations with the work-ready skills they need to excel in their careers. Our practical and applied approach has resulted in 85 percent of learners getting promotions or new jobs on day one. With over 1,000 live classes each month, real-world projects, and more, professionals learn by doing at Simplilearn. India ? United States ? Singapore ? 2009-2020 - Simplilearn Solutions. All Rights Reserved. The certification names are the trademarks of their respective owners.

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