IWSR Top 100: World’s Fastest-Growing Spirits Brands ...
Press Release
10 June 2019
IWSR Top 100: World's Fastest-Growing Spirits Brands Collectively Gain 11% Volume in 2018
Growth of Leading Brands Far Outpaces Total Global Spirits Category, According to IWSR Drinks Market Analysis Research
London ? The world's top 100 fastest-growing spirits brands, categorised by their respective case volume growth last year, collectively grew by 11%, compared to total global category growth of 0.8% in 2018. Those 100 leading brands, across all the major spirits categories, represent 690.5m nine-litre cases of the world's total 3.17bn cases of spirits. These figures ? and more than 1.5m other points of data ? are included in the just-released IWSR Drinks Market Analysis Global Database. The top-selling brand in the world, which is also the product that added the most cases to its total volume last year, was Korea's Jinro soju, growing 6.4% to a total of 80.9m cases. (Interestingly, Jinro sells 47m more cases than the next-largest brand in the world, Officer's Choice whisky, which posted 33.8m cases last year, an increase of 5.6%.) The majority of brands that top the list of fastest-growing are national or regional products, including soju, baijiu, and Indian whisky. "Though we saw a decline in beer and wine consumption last year, brands in the spirits category continue to enjoy great consumer loyalty," says Mark Meek, the IWSR's CEO. "It's particularly interesting to see the growth of gin brands, the category which experienced the largest gain in global beverage alcohol consumption in 2018."
Press contact: Greg Cohen ? greg.cohen@, +1 917 714 8237 Other enquiries: enquiries@ About the IWSR The IWSR is the leading source of data and intelligence on the alcoholic beverage market. The IWSR's database, essential to the industry, quantifies the global market of wine, spirits, beer, cider, and mixed drinks by volume and value in 157 countries, and provides insight into short- and long-term trends, including five-year volume and value forecasts. The IWSR tracks overall consumption and trends at brand, price segment and category level. Our data is used by the major international wine, spirits and beer companies, as well as financial and alcoholic beverage market suppliers. The IWSR's unique methodology allows us to get closer to what is actually consumed and better understand how markets work. Our analysts travel the world in order to meet over 1,600 local professionals to capture market trends and the `why' behind the numbers.
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IWSR Top 100: World's Fastest-Growing Spirits Brands / page 2
Top 100 Spirits Brands, Ranked by Absolute Volume Growth*:
Source: IWSR 2019
#
Brand
1
Jinro Soju
2
Imperial Blue Whisky
3
Royal Stag Whisky
4
Chum Churum Soju
5
McDowell's Whisky
6
Tanduay Rum
7
Magic Moments Vodka
8
McDowell's Brandy
9
Officer's Choice Whisky
10
Jing Jiu Baijiu
11
8 PM Whisky
12
Bangalore Malt Whisky
13
Gordon's Gin
14
Tito's Vodka
15
Original Choice Whisky
16
Nemiroff Vodka
17
Sterling Reserve Whisky
18
Royal Green Whisky
19
Men's Club Brandy
20
Blender's Pride Whisky
21
Aperol Aperitif
22
Urozhay Vodka
23
Royal Challenge Whisky
24
Jim Beam Whiskey
25
Mansion House Brandy
26
Hong Thong
27
G.S.M. Blue Gin
28
San Miguel Gin
29
Yanghe Baijiu
30
Johnnie Walker Scotch
31
Tanqueray Gin
32
Alfonso Brandy
33
Jack Daniel's Whiskey
34
Zubr?wka Vodka
35
Jameson Whiskey
36
Yamskaya Vodka
37
Pervak Vodka
38
Grand Royal Whisky
39
Stareishina Brandy
40
Velho Barreiro Cacha?a
41
Khortytsa Vodka
42
Seaman Schnapps
43
Crown Royal Whisky
44
Arkhangelskaya Vodka
45
Haywards Whisky
46
Bagpiper Whisky
47
Courrier Brandy
48
Ballantine's Scotch
49
Baileys Cream Liqueur
50
Soplica Vodka
Owner Hite-Jinro Pernod Ricard Pernod Ricard Lotte Diageo Tanduay Radico Khaitan Diageo ABD Jing Brand Radico Khaitan John Distillers Diageo Tito's John Distillers Nemiroff ABD AST Diageo Pernod Ricard Campari Roust Diageo Beam Suntory Tilaknagar Thai Beverage San Miguel San Miguel Jiangsu Yanghe Diageo Diageo Medina Brown-Forman Roust Pernod Ricard Roust Global Spirits International Beverages Trading Alvisa Tatuzinho Global Spirits Nigeria Distilleries Diageo Beluga Group Diageo Diageo Tilaknagar Pernod Ricard Diageo Roust
Category National Spirits Whisky Whisky National Spirits Whisky Rum Vodka Brandy Whisky National Spirits Whisky Whisky Gin and Genever Vodka Whisky Vodka Whisky Whisky Brandy Whisky Flavoured Spirits Vodka Whisky Whisky Brandy Other Spirits Gin and Genever Gin and Genever National Spirits Whisky Gin and Genever Brandy Whisky Vodka Whisky Vodka Vodka Whisky Brandy Cane Vodka National Spirits Whisky Vodka Whisky Whisky Brandy Whisky Flavoured Spirits Vodka
% Change 2017 to 2018 6.4%
19.4% 15.5% 10.3%
7.8% 12.1% 48.0% 17.8%
5.6% 11.5% 28.0% 44.1% 27.8% 18.6% 11.9% 40.3% 3,928.8% 97.5% 90.4% 15.0% 22.6% 215.4% 19.0%
9.5% 21.7%
3.8% 12.9%
6.1% 14.9%
3.6% 19.1% 49.9%
3.8% 10.8%
8.9% 187.6%
56.8% 7.8%
64.9% 6.9% 5.6%
33.3% 6.7%
123.1% 4.4% 5.8%
47.4% 5.5% 5.5%
26.1%
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IWSR Top 100: World's Fastest-Growing Spirits Brands / page 3 Top 100 Spirits Brands, Ranked by Absolute Volume Growth* (Continued...):
Source: IWSR 2019
#
Brand
Owner
51
Moutai Baijiu
Kweichow Moutai
52
Action
Intercontinental Distillers Ltd
53
Black & White Scotch
Diageo
54
Wuliangye Baijiu
Wuliangye Yibin
55
Old Port XXX Rum
Amrut
56
Bombay Gin
Bacardi
57
Don Julio Tequila
Diageo
58
Rockford Reserve Whisky
Modi
59
Old Monk Rum
Mohan Meakin
60
Ketel One Vodka
Diageo
61
Yeni Raki
Diageo
62
Cuervo Tequila
Proximo
63
Captain Jack Rum
Stellar Beverage Co
64
Taaka Vodka
Sazerac
65
Martell Cognac
Pernod Ricard
66
Ruang Khao
67
Cacha?a do Barril
Thai Beverage Industria de Bebidas Pirassununga
68
Fireball Cinnamon Shot Whisky
Sazerac
69
Guojiao 1573 Baijiu
Luzhou Laojiao
70
Khoday's Rum
Khoday
71
R?my Martin Cognac
R?my Cointreau
72
Beefeater Gin
Pernod Ricard
73
Best Gin
Westside
74
J?egermeister Bitters
Mast-J?egermeister
75
Signature Whisky
Diageo
76
Tory's Whisky
Beam Suntory
77
Berliner Luft Peppermint Liqueur Schilkin
78
Honey Bee Brandy
Diageo
79
Empee's Brandy
Empee's
80
Hanoi Vodka
Halico
81
Kpoo Keke
Liberty Industries Ventures
82
Royal Club Whisky
MDG
83
Russian Standard Vodka
Roust
84
Suntory Whisky
Beam Suntory
85
Bacardi Rum
Bacardi
86
Kibao Vodka
KWAL
87
Old Buck Gin
Distell
88
Tullamore Dew Whiskey
William Grant & Sons
89
Tekirdag Raki
Diageo
90
Maker's Mark Bourbon
Beam Suntory
91
Tsarskaya Vodka
Ladoga
92
Bulleit Whiskey
Diageo
93
Rancho Escondido Cane
Grupo Corona
94
Hendrick's Gin
William Grant & Sons
95
Director's Special Whisky
Diageo
96
Shustov Brandy Range
Global Spirits
97
Casamigos Tequila
Diageo
98
Havana Club Rum
Pernod Ricard
99
Gorbatschow Vodka
Henkell Freixenet
100
Brugal Rum
Edrington
TOTAL
Category National Spirits Flavoured Spirits Whisky National Spirits Rum Gin and Genever Agave-Based Spirits Whisky Rum Vodka Flavoured Spirits Agave-Based Spirits Rum Vodka Brandy Other Spirits
Cane Whisky National Spirits Rum Brandy Gin and Genever Gin and Genever Flavoured Spirits Whisky Whisky Flavoured Spirits Brandy Brandy Vodka Flavoured Spirits Whisky Vodka Whisky Rum Vodka Gin and Genever Whisky Flavoured Spirits Whisky Vodka Whisky Cane Gin and Genever Whisky Brandy Agave-Based Spirits Rum Vodka Rum
% Change 2017 to 2018 5.4% 28.0% 14.7% 19.9% 19.1% 7.7% 26.3% 66.7% 7.3% 11.9% 8.5% 4.3% 41.3% 19.8% 10.8% 0.8%
17.1% 4.0%
37.0% 11.7% 12.1%
8.6% 34.8%
3.1% 11.3% 17.5% 69.0%
5.1% 16.7% 25.0% 20.0% 12.5%
6.1% 4.5% 1.2% 114.7% 50.4% 15.9% 66.2% 9.3% 17.2% 12.9% 5.2% 16.6% 2.9% 28.3% 79.4% 3.7% 13.7% 5.7% 10.8%
*Absolute volume growth is calculated on the actual increase of the number of nine-litre cases that each brand grew (regardless of brand total volume size) globally between 2017 and 2018. In some instances, these may be brands that grew quickly from a relatively small base of total case volume. Percent change, represented here, is based on the brand's total global volume growth 2017 to 2018.
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