IWSR Top 100: World’s Fastest-Growing Spirits Brands ...

Press Release

10 June 2019

IWSR Top 100: World's Fastest-Growing Spirits Brands Collectively Gain 11% Volume in 2018

Growth of Leading Brands Far Outpaces Total Global Spirits Category, According to IWSR Drinks Market Analysis Research

London ? The world's top 100 fastest-growing spirits brands, categorised by their respective case volume growth last year, collectively grew by 11%, compared to total global category growth of 0.8% in 2018. Those 100 leading brands, across all the major spirits categories, represent 690.5m nine-litre cases of the world's total 3.17bn cases of spirits. These figures ? and more than 1.5m other points of data ? are included in the just-released IWSR Drinks Market Analysis Global Database. The top-selling brand in the world, which is also the product that added the most cases to its total volume last year, was Korea's Jinro soju, growing 6.4% to a total of 80.9m cases. (Interestingly, Jinro sells 47m more cases than the next-largest brand in the world, Officer's Choice whisky, which posted 33.8m cases last year, an increase of 5.6%.) The majority of brands that top the list of fastest-growing are national or regional products, including soju, baijiu, and Indian whisky. "Though we saw a decline in beer and wine consumption last year, brands in the spirits category continue to enjoy great consumer loyalty," says Mark Meek, the IWSR's CEO. "It's particularly interesting to see the growth of gin brands, the category which experienced the largest gain in global beverage alcohol consumption in 2018."

Press contact: Greg Cohen ? greg.cohen@, +1 917 714 8237 Other enquiries: enquiries@ About the IWSR The IWSR is the leading source of data and intelligence on the alcoholic beverage market. The IWSR's database, essential to the industry, quantifies the global market of wine, spirits, beer, cider, and mixed drinks by volume and value in 157 countries, and provides insight into short- and long-term trends, including five-year volume and value forecasts. The IWSR tracks overall consumption and trends at brand, price segment and category level. Our data is used by the major international wine, spirits and beer companies, as well as financial and alcoholic beverage market suppliers. The IWSR's unique methodology allows us to get closer to what is actually consumed and better understand how markets work. Our analysts travel the world in order to meet over 1,600 local professionals to capture market trends and the `why' behind the numbers.

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IWSR Top 100: World's Fastest-Growing Spirits Brands / page 2

Top 100 Spirits Brands, Ranked by Absolute Volume Growth*:

Source: IWSR 2019

#

Brand

1

Jinro Soju

2

Imperial Blue Whisky

3

Royal Stag Whisky

4

Chum Churum Soju

5

McDowell's Whisky

6

Tanduay Rum

7

Magic Moments Vodka

8

McDowell's Brandy

9

Officer's Choice Whisky

10

Jing Jiu Baijiu

11

8 PM Whisky

12

Bangalore Malt Whisky

13

Gordon's Gin

14

Tito's Vodka

15

Original Choice Whisky

16

Nemiroff Vodka

17

Sterling Reserve Whisky

18

Royal Green Whisky

19

Men's Club Brandy

20

Blender's Pride Whisky

21

Aperol Aperitif

22

Urozhay Vodka

23

Royal Challenge Whisky

24

Jim Beam Whiskey

25

Mansion House Brandy

26

Hong Thong

27

G.S.M. Blue Gin

28

San Miguel Gin

29

Yanghe Baijiu

30

Johnnie Walker Scotch

31

Tanqueray Gin

32

Alfonso Brandy

33

Jack Daniel's Whiskey

34

Zubr?wka Vodka

35

Jameson Whiskey

36

Yamskaya Vodka

37

Pervak Vodka

38

Grand Royal Whisky

39

Stareishina Brandy

40

Velho Barreiro Cacha?a

41

Khortytsa Vodka

42

Seaman Schnapps

43

Crown Royal Whisky

44

Arkhangelskaya Vodka

45

Haywards Whisky

46

Bagpiper Whisky

47

Courrier Brandy

48

Ballantine's Scotch

49

Baileys Cream Liqueur

50

Soplica Vodka

Owner Hite-Jinro Pernod Ricard Pernod Ricard Lotte Diageo Tanduay Radico Khaitan Diageo ABD Jing Brand Radico Khaitan John Distillers Diageo Tito's John Distillers Nemiroff ABD AST Diageo Pernod Ricard Campari Roust Diageo Beam Suntory Tilaknagar Thai Beverage San Miguel San Miguel Jiangsu Yanghe Diageo Diageo Medina Brown-Forman Roust Pernod Ricard Roust Global Spirits International Beverages Trading Alvisa Tatuzinho Global Spirits Nigeria Distilleries Diageo Beluga Group Diageo Diageo Tilaknagar Pernod Ricard Diageo Roust

Category National Spirits Whisky Whisky National Spirits Whisky Rum Vodka Brandy Whisky National Spirits Whisky Whisky Gin and Genever Vodka Whisky Vodka Whisky Whisky Brandy Whisky Flavoured Spirits Vodka Whisky Whisky Brandy Other Spirits Gin and Genever Gin and Genever National Spirits Whisky Gin and Genever Brandy Whisky Vodka Whisky Vodka Vodka Whisky Brandy Cane Vodka National Spirits Whisky Vodka Whisky Whisky Brandy Whisky Flavoured Spirits Vodka

% Change 2017 to 2018 6.4%

19.4% 15.5% 10.3%

7.8% 12.1% 48.0% 17.8%

5.6% 11.5% 28.0% 44.1% 27.8% 18.6% 11.9% 40.3% 3,928.8% 97.5% 90.4% 15.0% 22.6% 215.4% 19.0%

9.5% 21.7%

3.8% 12.9%

6.1% 14.9%

3.6% 19.1% 49.9%

3.8% 10.8%

8.9% 187.6%

56.8% 7.8%

64.9% 6.9% 5.6%

33.3% 6.7%

123.1% 4.4% 5.8%

47.4% 5.5% 5.5%

26.1%

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IWSR Top 100: World's Fastest-Growing Spirits Brands / page 3 Top 100 Spirits Brands, Ranked by Absolute Volume Growth* (Continued...):

Source: IWSR 2019

#

Brand

Owner

51

Moutai Baijiu

Kweichow Moutai

52

Action

Intercontinental Distillers Ltd

53

Black & White Scotch

Diageo

54

Wuliangye Baijiu

Wuliangye Yibin

55

Old Port XXX Rum

Amrut

56

Bombay Gin

Bacardi

57

Don Julio Tequila

Diageo

58

Rockford Reserve Whisky

Modi

59

Old Monk Rum

Mohan Meakin

60

Ketel One Vodka

Diageo

61

Yeni Raki

Diageo

62

Cuervo Tequila

Proximo

63

Captain Jack Rum

Stellar Beverage Co

64

Taaka Vodka

Sazerac

65

Martell Cognac

Pernod Ricard

66

Ruang Khao

67

Cacha?a do Barril

Thai Beverage Industria de Bebidas Pirassununga

68

Fireball Cinnamon Shot Whisky

Sazerac

69

Guojiao 1573 Baijiu

Luzhou Laojiao

70

Khoday's Rum

Khoday

71

R?my Martin Cognac

R?my Cointreau

72

Beefeater Gin

Pernod Ricard

73

Best Gin

Westside

74

J?egermeister Bitters

Mast-J?egermeister

75

Signature Whisky

Diageo

76

Tory's Whisky

Beam Suntory

77

Berliner Luft Peppermint Liqueur Schilkin

78

Honey Bee Brandy

Diageo

79

Empee's Brandy

Empee's

80

Hanoi Vodka

Halico

81

Kpoo Keke

Liberty Industries Ventures

82

Royal Club Whisky

MDG

83

Russian Standard Vodka

Roust

84

Suntory Whisky

Beam Suntory

85

Bacardi Rum

Bacardi

86

Kibao Vodka

KWAL

87

Old Buck Gin

Distell

88

Tullamore Dew Whiskey

William Grant & Sons

89

Tekirdag Raki

Diageo

90

Maker's Mark Bourbon

Beam Suntory

91

Tsarskaya Vodka

Ladoga

92

Bulleit Whiskey

Diageo

93

Rancho Escondido Cane

Grupo Corona

94

Hendrick's Gin

William Grant & Sons

95

Director's Special Whisky

Diageo

96

Shustov Brandy Range

Global Spirits

97

Casamigos Tequila

Diageo

98

Havana Club Rum

Pernod Ricard

99

Gorbatschow Vodka

Henkell Freixenet

100

Brugal Rum

Edrington

TOTAL

Category National Spirits Flavoured Spirits Whisky National Spirits Rum Gin and Genever Agave-Based Spirits Whisky Rum Vodka Flavoured Spirits Agave-Based Spirits Rum Vodka Brandy Other Spirits

Cane Whisky National Spirits Rum Brandy Gin and Genever Gin and Genever Flavoured Spirits Whisky Whisky Flavoured Spirits Brandy Brandy Vodka Flavoured Spirits Whisky Vodka Whisky Rum Vodka Gin and Genever Whisky Flavoured Spirits Whisky Vodka Whisky Cane Gin and Genever Whisky Brandy Agave-Based Spirits Rum Vodka Rum

% Change 2017 to 2018 5.4% 28.0% 14.7% 19.9% 19.1% 7.7% 26.3% 66.7% 7.3% 11.9% 8.5% 4.3% 41.3% 19.8% 10.8% 0.8%

17.1% 4.0%

37.0% 11.7% 12.1%

8.6% 34.8%

3.1% 11.3% 17.5% 69.0%

5.1% 16.7% 25.0% 20.0% 12.5%

6.1% 4.5% 1.2% 114.7% 50.4% 15.9% 66.2% 9.3% 17.2% 12.9% 5.2% 16.6% 2.9% 28.3% 79.4% 3.7% 13.7% 5.7% 10.8%

*Absolute volume growth is calculated on the actual increase of the number of nine-litre cases that each brand grew (regardless of brand total volume size) globally between 2017 and 2018. In some instances, these may be brands that grew quickly from a relatively small base of total case volume. Percent change, represented here, is based on the brand's total global volume growth 2017 to 2018.

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