Getting at the Heart of Your Website - Door No. 3 Design

Getting at the Heart

of Your Website

W H AT IS T HE NAM E OF YOUR COMPA NY & W H ER E AR E YO U LO C ATED?

W H AT D OE S YOU R BUS I NESS DO?

W H O IS YOU R TA RGET AUDI ENCE? WHO DO YO U W AN T TO ATTRACT TO YO UR W EBS ITE ?

Create a persona to help us formulate ideas that will help shape the design and functionality of your site.

W H AT MAK E S YOUR COMPA NY S P ECI A L?

What makes your company special? Is there a service or product that¡¯s so awesome that only you can do it?

What is it you do uniquely better than anyone else?

301 378 0070

241 E. 4TH STREET, SUITE 204A

FREDERICK, MD 21701



W H O AR E YOU R COMP ETI TORS ? WH Y A RE TH EY YO UR COM PETITO RS ?

Do they offer the same services / products? Compete for the same customers / contracts?

W H AT D O YOU W A NT P EOP LE TO DO ON YOUR W EBS ITE? W H AT IS YOUR C AL L TO ACTI O N ?

What do you want to happen when people get to your website?

Click a link to learn something or get information

Buy a product or service

Schedule a demo / request more info

Click links to view content

Share something via email or social media

Other:

T H ER E AR E LOTS OF THI NGS TH AT US ERS C AN DO O N A W EBS ITE.

BREAK THE GOALS DOWN INTO TWO PARTS:

1. Overall goal for the website: If users can only do one thing, what do you want to happen?

2. Mini goals: Each page should lead to an action. And those smaller actions should build to the overall website goal.

D O YOU HAVE A WEBS I TE NOW? I F S O, WH AT IS TH E UR L? DO YO U OW N TH E DOM AIN NA ME ?

301 378 0070

241 E. 4TH STREET, SUITE 204A

FREDERICK, MD 21701



W H AT D O YOU LOVE / HATE A BOUT YOUR CUR R EN T S ITE?

W H AT AR E T HR E E WEBS I TES YOU LOVE?

W H AT AR E MUST-H AVE WEBS I TE FEATUR ES ?

D O YOU HAVE IMAGERY?

Do you currently have photos, video, or illustrations that will be a part of the design?

D O YOU HAVE A COLOR OR TYP OGRA P H Y PAL ETTE? STYL E G UIDE?

Is this website part of a re-brand? Will the current colors and fonts be used in the new website?

W H AT¡¯S YOU R TI MELI NE?

301 378 0070

241 E. 4TH STREET, SUITE 204A

FREDERICK, MD 21701



D O YOU PLAN TO MA KE CHA NGES A FTER L AUN C H ?

Do you want the ability to add content or elements on your own after the site launches? If yes, what kind of updates /

edits do you plan to make? This will help us determine how to build out the backend of the site.

D O YOU HAVE A G OOGLE BUS I NESS PAG E?

D O YOU CU R R E NTLY H AVE A NA LYTI CS ?

Understanding the current website audience can help us shape how to arrange pages and navigation. Do the things you

think are important line up with what users are actually doing on your website?

AR E YOU IN TE R E STED I N DI S CUSS I NG SEO S ERV IC ES ?

IF SO, LE T¡¯S GE T STA RTED THI NKI NG A BO UT YO UR K EYWO R DS .

Provide us with a list of 10 seed keywords and we¡¯ll do the rest.

Keywords are the foundation of SEO. To put it simply, keywords are the words and phrases that people type into search

engines to find you. We use a specific keyword research process to understand the language your target customers

use when searching for your products, services, and content. It involves analyzing, comparing, and prioritizing the best

keyword opportunities for your website.

301 378 0070

241 E. 4TH STREET, SUITE 204A

FREDERICK, MD 21701



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