Best Western International

Each Best Western? branded hotel is independently owned and operated. Best Western and the Best Western marks are service marks or registered service marks of

Best Western International, Inc. ?2013 Best Western International, Inc. All rights reserved. 500.2000.12 : 2/13 : 2500

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Best Western International

MAKE AN ENTRANCE

build your future

CONTENTS

Best Western has a long history of taking good care of our MEMBERS, and our guests. We provide a full spectrum of services and support to make your investment with Best Western a highly profitable and personally rewarding experience. There's a bright future ahead when you join Best Western, and we look forward to sharing it with you.

Who We Are

Three Descriptors . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 Best Western Premier? . . . . . . . . . . . . . . . . . . . . . . . . 8 Best Western Plus? . . . . . . . . . . . . . . . . . . . . . . . . . 9 Best Western? . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12

Owners Focused

Renewal/Fee Structure . . . . . . . . . . . . . . . . . . . . . . . . . 13

Marketing & Sales

Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 eCommerce . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 Customized Digital Marketing Program . . . . . . . . . . . . . . . . . . . 16 Best Western Rewards? . . . . . . . . . . . . . . . . . . . . . . . . . 17 Worldwide Sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 Trade Shows & Events . . . . . . . . . . . . . . . . . . . . . . . . . . 20 Field Marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20 Best Western Travel Card? . . . . . . . . . . . . . . . . . . . . . . . 20

Design & Purchasing

Design . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 Supply . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 Prototypical Designs . . . . . . . . . . . . . . . . . . . . . . . . . . . 24

Operational Support

Education & Training . . . . . . . . . . . . . . . . . . . . . . . . . . 25 Quality Assurance . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28 Regional Services Managers . . . . . . . . . . . . . . . . . . . . . . . 28 Revenue Management Services . . . . . . . . . . . . . . . . . . . . . 28 Sustainability Initiatives . . . . . . . . . . . . . . . . . . . . . . . . . . 28

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WHO WE ARE

Best Western International, The World's Largest Hotel Chain? with more than 4,000 independently owned and operated member hotels in over 100 countries and territories worldwide.* Founded in 1946, our legendary brand proudly hosts some 400,000 worldwide guests each night. A true pioneer in the hospitality industry, Best Western has long been recognized for our unique business model that gives every member a powerful voice in the company. Today, we're just as well known for our diverse hotel portfolio that now includes three distinctive products that reflect our brand's heritage while solidly positioning us for the future: BEST WESTERN PREMIER?, BEST WESTERN PLUS? and our traditional BEST WESTERN? hotels.

Best Western's expanded portfolio enhances our iconic brand image while driving superior revenue to our members' hotels through increased customer satisfaction across all the most lucrative business and leisure travel segments.

po si ti o n e d F O R S U C C ESS

*These numbers are approximate and can fluctuate. 5

W E P ROU D LY H OST S O ME 4 0 0 , 0 0 0 worldw i de GU E STS E AC H N I G H T

IN DU LG E IN T HE U LT I M AT E LI F E ST Y LE H OTE L EX P E RI E NC E .

Best Western Premier?

Stylish design, robust amenities and personalized service are the hallmarks of a B EST WESTERN PREMIER hotel built for the upscale market . Ever y BEST WESTERN PREMIER is thoughtfully designed to meet the elevated expectations of affluent travelers who want to indulge in the ultimate Best Western branded lifestyle hotel experience.

Brand

Best Western Premier? Hyatt Place? Courtyard By Marriott? Hotel Indigo? Hilton Garden Inn? Sheraton Four Points?

Annual Fee Comparison as a Percent of Total 300 Room Revenue*

4.3% 9.7% 9.9% 12.2% 12.9% 14.4%

*2013 HVS International Hotel Franchise Fees Analysis Guide (Ten-Year Cost)

Setting a higher standard - strategically positions you to attract savvy business and leisure travelers who

want a higher level of services and amenities.

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Best Western Plus?

Our upper mid-scale BEST WESTER PLUS offers guests many meaningful extras. From stylish well-appointed rooms to modern amenities, every BEST WESTERN PLUS is designed to meet the needs of both business and leisure travelers willing to spend a little more on an enhanced stay with an established brand they trust.

Brand

Best Western Plus? Fairfield Inn & Suites? La Quinta Inn & Suites? Holiday Inn? Comfort Inn & Suites? Hampton Inn & Suites? Holiday Inn Express?

Annual Fee Comparison as a Percent of Total 200 Room Revenue*

5.4% 8.9% 10.2% 11.6% 11.9% 12.2% 12.6%

*2013 HVS International Hotel Franchise Fees Analysis Guide (Ten-Year Cost)

Leverage the universal appeal of the most recognized name in the lodging industry and capture a more affluent segment of the travel market.

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OFFER YOUR GUESTS MANY MEANINGFUL EXTRAS

Best Western?

The established leader in the mid-scale market for well over six decades. BEST WESTERN hotels have welcomed generations of leisure and business travelers to a comfortable stay at an exceptional value. One of the most recognized brand names in the world, there are more than 2,900 BEST WESTERN hotels operating around the globe.

Brand

Best Western? Red Roof Inn? Quality Inn & Suites? Ramada Inn? Super 8? Days Inn?

Annual Fee Comparison as a Percent of Total 100 Room Revenue*

8.2% 10.6% 10.9% 11.5% 12.5% 13.4% *2013 HVS International Hotel Franchise Fees Analysis Guide (Ten-Year Cost)

Developing a Best Western hotel today remains an unparalleled investment opportunity with the proven ability to consistently generate superior revenue.

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OWNERS FOCUSED

Renewal Fee / Structure

Best Western member-owners enjoy the best of both worlds: You can maintain your independence while locking-in all the advantages of the world's largest lodging affiliation that includes:

A powerful global brand backed by powerful, full-service support A fee structure that lets owners keep more of their revenue The most competitive fees among leading brands A voice in day-to-day initiatives and future direction of the company Worldwide reservations/online booking channels Global, national and regional marketing services The mass buying and bargaining power of thousands of hoteliers In these uncertain times, Best Western offers members stability and consistency, rarities in today's world of aggressive takeovers and buyouts. Best Western has never been bought out, and thanks to our structure, we never will be. Offering that safety to our investors is important to us.

Best Western International is based on a simple concept: hotel owners united to promote their properties and increase profitability.

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A WORLD OF POSSIBILITIES.

redefining what's possible.

M A RK E T I N G & S A L E S

Best Western members gain a real competitive advantage through a cohesive marketing effort that maximizes revenue and capitalizes on opportunities in the ever-growing corporate and well-established leisure markets.

Advertising

The best in class Advertising and Creative Services department develops industry leading national advertising campaigns designed to increase consumer brand awareness, take market share and drive revenue. The membership is powered by a comprehensive marketing program that captures the attention of consumers throughout the entire purchase process driving high levels of awareness. In fact, Best Western continually ranks highest year-over-year in consumer brand awareness within the category. Best Western ranks at the top of the industry in terms of the amount of exposure gained through paid media advertising channels including national television, digital display media, online video, radio, print, and search marketing initiatives. From national promotions to on-site marketing, all efforts focus on growing the power of a global brand while delivering more and more bookings to members.

eCommerce

Best Western maximizes members' exposure and drives revenue to our hotels through our highly interactive website that puts member hotels at the fingertips of millions of customers worldwide. Our high-tech online architecture provides customers with blazing-fast query and reservation bookings online ? and produces on average an ADR of $112. Special site features include a trip planner, hotel packages, virtual property tours, exclusive online promotions, search engine optimization, a travel blog, and much more. Through streamlined online bookings, our multilingual global call center, numerous travel aggregator websites including Travelocity?, and our own Best Western To Go?, iPhone? and AndroidTM smartphone app, Best Western books millions of dollars in revenue every day for our member hotels.

Customized Digital Marketing Program

Through our new digital marketing initiative, Best Western provides each member with a tech-savvy online specialist that can help guide each property through the ever-changing digital landscape to develop a more robust presence online and generate additional consumer touchpoints through multiple online channels.

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