Microsoft Advertising Travel Update 4/9/2020

Microsoft Advertising

Travel Update

4/9/2020

Travel and subvertical search results page views (SRPVs),

year over year (YoY)

Travel searches, YoY

19%

19%

12%

11%

14%

11%

5%

1%

7%

-2%

1/10

1/17

1/24

1/31

2/7

2/14

2/21

2/28

-8%

3/6

3/13

3/20

-15%

3/27

-17%

4/3

3/27

4/3

Travel subvertical searches, YoY

60%

40%

20%

0%

-20%

-40%

-60%

1/10

1/17

1/24

1/31

Accommodations

2/7

Air Travel

2/14

Cruises

2/21

Week ending

2/28

3/6

Tourist Attractions & Destinations

Source: Microsoft Advertising Internal Data; does not exclude terms like cancellations or news. Dates noted are week-ending (based on a Sat-Fri reporting week).

3/13

Transportation

3/20

Travel clicks and cost per click (CPC), YoY

Trended YoY clicks, by Travel subvertical

100%

80%

60%

40%

20%

0%

-20%

-40%

-60%

-80%

-100%

-120%

1/10

1/17

1/24

1/31

2/7

2/14

2/21

2/28

3/6

3/13

3/20

3/27

4/3

2/14

2/21

2/28

3/6

3/13

3/20

3/27

4/3

Trended YoY CPC, by Travel subvertical

40%

20%

0%

-20%

-40%

-60%

-80%

1/10

1/17

1/24

Accommodations

1/31

Air Travel

2/7

Week Ending

Cruises & Cruise Services

Tourist Attractions & Destinations

Source: Microsoft Advertising Internal Data; does not exclude terms like cancellations or news. Dates noted are week-ending (based on a Sat-Fri reporting week).

Transportation & Excursions

Travel clicks week over week (WoW), by origin country

Travel clicks WoW, by origin country

40%

20%

0%

-20%

-40%

-60%

-80%

1/10

1/17

1/24

1/31

France

2/7

Germany

2/14

Italy

Netherlands

2/21

Spain

2/28

3/6

United Kingdom

Source: Microsoft Advertising Internal Data; does not exclude terms like cancellations or news. Dates noted are week-ending (based on a Sat-Fri reporting week).

3/13

United States

3/20

3/27

4/3

Trending Query Categories (Top WoW and YoY Click Change)

Clicks, YoY

Source: Microsoft Advertising Internal Data; does not exclude terms like cancellations or news. Data for week-ending 4/3/2020 (based on a Sat-Fri reporting week).

Clicks, WoW

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