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NC Pavilion (#3519) at BIO 2011

Sponsor Meeting Minutes

March 9th, 2011

Board of Directors Room, North Carolina Biotechnology Center

Deadlines Summary

Monday, March 14th: Ads/articles for IMPACT magazine to Jennifer Woodford

April 1st: Fill out your company information using dashboard page to be sent from BIO

April 4th: Send personnel information for conference passes to Adrienne Richter

April 29th: Send NC Reception invitees to Sarah Bernart, excluding those registered for passes

May 24th: Collateral requested to be received by Skyline in High Point; final deadline June 2nd

Proceedings:

Welcome and Introductions, Kendyle Woodard

- Download Presentation and NC Reception information from our meetings website here

- Thank you for sending in Pavilion artwork to Adrienne Richter

- Thank you for sending articles to Jennifer Woodford for IMPACT magazine.

- Deadline Monday, March 14th: if you have not done so yet please send your information for IMPACT magazine to Jennifer Woodford (jwoodford@carolina.)

Review of Sponsors

- Syngenta is one of our newest Gold sponsors

- BE+K is our Conference Room Video sponsor

- Jenkins Wilson Taylor & Hunt is one of our newest Silver sponsors

- Thanks to Pinehurst for donating 1,000 golf balls and a trip

- Thanks also to Biltmore Farms and the NC Arboretum for donating a trip to Asheville and tickets to the Biltmore House and NC Botanical Gardens

- These giveaways will be excellent draws to the Pavilion, and remember all sponsors get the leads generated from the badge scans required for a chance to win.

Final Floor Plan

- Our final floor plan differs slightly from the inserted photograph on slide 16

- We are next to Maryland and Massachusetts, along a main walkway from the center entrance, and along the main center aisle.

- The space plan for the Pavilion includes a small seating area in the front (bottom) right

NC Reception, Sarah Bernart

- See the detailed information sheet from Sarah Bernart here. This sheet is located on the website.

- Deadline April 29th: Send invitees to Sarah Bernart (sbernart@)

Registrations for Exhibit Hall and Full Conference Passes

- Deadline April 4th: Send information to Biotech Center; Number and type depends on sponsorship level

- Send personnel information using attached excel sheet to Adrienne Richter (adrienne_richter@) for your exhibit hall passes

Company Information online with BIO Dashboard

- BIO will be sending out an email with a link to each sponsor’s dashboard page, including a username and password, contact bio at exhibit@ or (202) 312-9264 if you need assistance or if you do not receive this information by March 28th.

- Deadline April 1st: Fill out your company information on your dashboard page to allow show attendees to know more about who you are, what you do, and where to find you at the show

o DO NOT include information about the NC Reception as this is an invitation only event

o DO include your products, in-Pavilion events, and the below verbiage for the Pinehurst and Biltmore trip giveaways. Fill this information in for all 3 days of the show in the ‘in-Pavilion events’ section:

- Putt your way to a weekend at Pinehurst Golf Resort

Stop by the NC Pavilion, #3519, for a free golf ball and to putt your way to a Donald Ross package for two at the world famous Pinehurst Resort. Package includes hotel, dinner, breakfast and golf.

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- Win a trip to the Biltmore in Asheville, NC:

Register at the NC Pavilion, #3519, for a romantic trip for two to Asheville, NC. This package includes 2 nights at the Hilton Asheville Biltmore Park, 2 tickets to Biltmore Estate and 2 tickets to the North Carolina Arboretum.

Literature guidelines

- There are many international attendees to this show; hardly anyone wishes to take printed materials home, therefore we should limit the amount of literature we stock

- For example, the Biotech Center reduces printed materials by creating a fold-over business card with a link to our online company directory, instead of taking printed copies of the directory

Literature guidelines cont.

- Guidelines:

o 150 copies of each printed piece

o 1 18”x18”x18” box

o Deadline May 24th : Materials received at Skyline office in High Point

Skyline Exhibits and Events

4198 Eagle Hill Drive

Suite 105

High Point, NC 27265

Phone: (336)668-2770

Attn: Rick Bookout/Scott Archer

Ref: NC Bio/BIO 2011 Literature Consolidation

o Remember – less is more

o Everyone loves tchotchkes at this show; contact Elizabeth Garrard (elizabeth_garrard@) with your particular tchotchke needs; we will work with Skyline to determine guidelines for you.

myBIO

- See convention.mybio - choose myBIO in the top navigation and select ‘Start your search’

- Use this site to browse panel sessions and companies who will be at the show

- You can choose sessions to attend, and create a calendar that can be exported

- Information seen here comes from what was entered in the company dashboard – if you fail to enter your information, attendees will fail to see your presence as they plan their time at the convention

Advertising

- There are many different advertising opportunities available from BIO at their cost

- You can view the full 2011 Media Planner here

- IMPACT magazine distribution: this magazine is primarily handed out to visitors who come to the registration desk at the NC Pavilion, we are looking into possible other placement of the magazine

Media exposure

- The Virtual Press Office is a great value

- Any company announcements we can make at the show? – send good news to Kendyle Woodard (kendyle_woodard@)

Upcoming Meeting Schedule

- Next meeting is 10:00 AM on April 6th – How to drive traffic to the Pavilion

- Send additional topics of interest to Kendyle Woodard before the meeting

Questions

Have we considered food or drinks for the Pavilion?

- We have been in contact with Centerplate, the convention center caterers, who indicated that it may be possible for us to bring in small foodstuffs from local NC vendors that have Pavilion branding on them.

- Suggestions from the floor: Peanut association, NC wine association, mints, water cooler, fruit bowl

What is the status of inviting legislators to the Pavilion?

- NC Legislative sub-committee has been formed, contact Kendyle Woodard (Kendyle_woodard@) if you would like to take part

o This committee will develop a strategy for inviting federal and state legislators to BIO, especially since there may be a special rate (or no-cost) registration for elected officials

- Governor Perdue has been formally invited by Commerce to attend the reception and visit the pavilion

Do we have advertising for our giveaways (Pinehurst/Biltmore)?

- Yes, the Biotech Center will be developing particular advertisements for the giveaways, and we already have the putting green with a large photograph from Pinehurst as a focal point of the Pavilion

Will we have a photographer walking the Pavilion?

- Last year the Center did hire a photographer, however the photos were dark and unusable

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