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ONE YEAR DIPLOMA IN COMMERCIAL ART2017, 2018 and 2019 EXAMINATIONSContinued for Examinations 2020,2021& 2022OUTLINES OF TESTSThere will be five papers in practicals. Total course of 550 marks (500 marks Practicals + 50 marks Theory) and 640 hours. Detail as given below :Hours Total Marks Pract. Marks Int. Ass.Paper-1- A Practical5504010Paper-I-B Practical5504010Paper-II Practical51008020Paper-m Practical51008020Paper-IV Practical51008020Paper-V Practical51008020Paper-VI Theory350Scheme of ExaminationPaperMax. Marks Time Question to Questions tobe setbe AttemptedI-A405hrs11II-B405hrs21II805hrs2III805hrs21805hrs21805hrs21503hrs105Internal Assessment is to be given by the Internal Examiner on the basis of class project. Class project details are given :Paper-I-AStill life5 worksPaper-I-BIllustration5 worksPaper-HLayout8 worksPaper-IllPoster6 worksPaper-IV Lettering5 worksPaper-VScreen Printing5 worksPaper-VTTheoryScheme of StudiesScheme is calculated on 160 working days in one session.PaperTotal hours allottedTotal periods allottedI 160 hours 214H 120 hours 160HI 120 hours 160IV 120 hours 160V120 hours160Total 640 hours854Syllabus and Courses in Commercial Art Paper-I : Still lifePart A : Simple still life study of three40 marksobjects excluding drapery, Medium Charcoal, Poster, Pencil: Size 1/4 ImperialPartB : Illustration40 marksFive simple illustration based on stories, outdoor subjects as Industrial subjects in black and white.Medium:Pen & Ink, Water ColoursSize : ? imperialPaper-II: Layout80 marksLayout, Packaging, Letter head, Logo and labels, Press Layout in Black & White or in colours and Layout with Illustration or mode. Photography.Paper-III: Poster80 marksPoster on social and Education Topics, or Book over for any News Magazine, Cover Text book. Book Jacket Medium: Poster-Colours, Photographical, Black ? WhitePoster : Medium : Poster Colours Size : ? imperialSize: 8? x 11" For Book JacketPaper-IV: Lettering.80 marksSample letter writing on ? Sheet.Medium : Black Ink on Art Card with the use of set squares.Letter Style : Free hand Brush, Free hand Nib, Block Letters,Gothic Style. Roman Letters, Play-bill.Paper-V : Silk Screen Printing80 marksSimple Screen printing For labels, stickers and Greeting Cards.Note : Internal assessment of each paper will be assessed by die teacher concerned and will be submitted to die University through the Principal of thecollege.Paper-VI : Theory50 marksRoll of Advertising Agency, Advertising Companies. Different media of Advertising, Different equipments used in preparing art work, printing process poster and layout, calligraphy. Technical terms likes, Blocks, printing press. Lithography photographs. Engravings etc. Commercial Art and its scope. Roll of T.V. in Advertising. History of Advertising, Colour Theory. Paper-IV Option II: GRAPHIC COMPOSITIONScheme of Examination1. Examination in each of the papers will consist of two parts :(A) Print making (Graphics)80 marks; the time allocated will be 4 days each of the duration of 6 hours (with half an hour break for lunch).(B) Session work submission20 marks(The Lecturer/College concerned shall submit the awards for part B.)The candidates are required to work on one topic out of atleast five topics given by the examiner on Linoleum, card board, wood or screen no less than 12"X 15" in size. The candidates are given a choice of medium. A sketch will need to be submitted in stipulated time period and shall carry the countersignature of the examiner.The session work to be submitted shall consist of five print blocks or screen designs; a sketchbook containing 50 sketches, coloured or black and white. The size of sketch not less han quarter sheet. These works shall carry 15 marks. 5 marks are allocated for the attendance during the semester.INSTRUCTIONS FOR PAPER SETTERNot less than five topics will be set out of which the candidate may select any one of his/her choice. The size should not be less than 12" x 15" the choice of the medium to the candidates. While evaluating, the examiner will judge on the basis of the competence, technical skill, artistic rendering, composition, colour, texture, qualities of line and form.INSTRUCTIONS FOR CANDIDATESThe candidates will be given at least five topics and will be required to attempt one. The candidate must print at least 8 print copies from each plate or block. The submission of the works at the end of the session shall be along the lines indicated in paragraph 3 above. Extra work related to the work done during the semester, and experimentation, will be appreciated.SECTION APrint making (Graphics) in advanced Relief medium, using Linoleum, cardboard, wood etc. Composition shall extend to the - human figure, birds, animals, creative landscapes, still life objects, etc.SECTION BScreen Printing : advanced study in stencil and photographic process, using black and two or more colours. RECOMMENDED READING:Ashit PaulWood-cut Print of 19th CenturyEdward BoothThe Language of GraphicFrity EichenburgThe Art and Print ................
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