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All Things Successful Bloggers DoHave _________________________ ? What are you passionate about? Is this a passion others take interest in? Is it a big market? How will you stand out from the rest? They ________________________? Researching your market and generate content that appeals to them, you can do this with Google Analytics Editorial Calendar- Type of Content// and Prepare ____________________ and or _______________ you want to feature____________________ and ________________________________________ - needs certain videos or materials for postRESOURCES * Chases Calendar of Events BookThey __________________________Like any creative artist (which essentially bloggers are) they have to stay inspired, and make an effort to stay inspired. RESOURCES - Flipboard App (Follow categories that interest you and are relevant to your niche)Zite AppTwitter / Facebook/ Instagram (Trending)MagazinesISSUU: (Digital Publication) This platform features over 25 million publications. The content is great, so you can easily find inspiration when you browse through the platform. That’s not all; you can also publish your own content and become part of the network. ISSUU offers a colorful and flexible space for creating and exploring awesome online content.Designspiration: This online library will help you discover and share great design inspiration. You can search by color palette, so you can easily locate images that will blend with your own content. However, you shouldn’t forget that the purpose of this website is to inspire you to create your own designs. Produce ___________________ (Visual and Written) Visual Uploading High quality/appropriate photos -this is a talent, even if your not the best photographer, being able to recognize a good photo can be done. In my mobile photography course I discuss some things you can do to take better photos and recognize good photos. Posting relevant content, using your data tools to research what’s trending then pic a topic around that. People are already searching for that info so your just meeting them with answers. RESOURCES:CANVA : Visual Content Tool for people who don't have a graphic designer background but want to create awesome designs. Make Info-graphics: Our brains d less work to digest visual content. Visual content is easier to read and more appealing then a large text. Written Most successful blogs tend to be journalism style (show detox article with creditable references) The reason for this is you build credibility with readers and they learn something in addition to being entertained. RESOURCES:Hemingway App: App that identifies problems in your writing, it also groups the problems into categories so you learn how to fix what needs to be fixed. Examples of Categories: Hard sentences:?If any section of your sentence or paragraph is hard to read, it’ll be highlighted so that you can edit it.Very hard sentences:?Hard to read sentences shouldn’t be in your writing because readers will find it difficult to understand your message. Eliminate “very hard sentences” makes it easier for your readers to understand your post.Phrase:?The? HYPERLINK "" \t "_blank" purpose of writing?is to communicate ideas and thoughts using familiar words. When you use jargon or uncommon words that readers aren’t used to, you defeat the purpose of your writing.The Hemingway App gives you an alternative word or phrase. For instance, in place of “utilize,” you can substitute “use.”Adverbs:?An adverb modifies a verb, adjective, or another adverb. Too many adverbs in your writing make your content weak, and people will be lost while reading it. Avoid words such as hopefully, intentionally, obviously, etc. If you can, remove adverbs from your writing altogether.Passive voice:?The editor also highlights phrases or sentences written in passive voice.? HYPERLINK "" \t "_blank" Passive voice?has some negative effects for writers. For example, it increases wordiness, and removes the active voice of a narrative. If you have to write in? HYPERLINK "" \t "_blank" passive voice, don’t overdo it. Aim for two or fewer instances.***So even if your aren’t the strongest writer or studied journalism that is ok because there are tools out there to help you!**Networking Great area for guest posts Doing Guest posts on other peoples blog- bring more traffic to your page. Network with __________________ DM people on Instagram, you would be surprised with the response rateMessage people on Facebook and give them a link to your blogLinked in Kickstarter, people are always looking for bloggers to feature their products or creative works.RESOURCESKickstarter: Kickstarter helps artists, musicians, filmmakers, designers, and other creators find the resources and support they need to make their ideas a reality. To date, tens of thousands of creative projects- big and small- have come to life with the support of the Kickstarter community. Online Marketing SkillsSEO – SEARCH ENGINE OPTIMIZATION Definition of SEO: Top Search Engines you should focus onNOTE: The reason for using these sites is because you don't have to submit your website to these engines. These search engines now send out spiders to crawl the web incessantly. Meaning these sites are looking for you and your content. So Focus on ranking high on these sites. SITE OPTIMIZATION: Optimization is the process of adjusting your site, blog and social media accounts to work well with search algorithms so you appear at the top of the search results and in turn get people to visit your site. Ways you do this:Relevant ContentConsistency (updating often) Search Engines can easily find your websiteRESOURCESFree Trial Sites To see where you currently Rank: or a cheaper trial is and this will show you how your site ranks on different search terms. YOAST SEO: Wordpress PlugginSearch Engine Journal: seo-101-resources-learn-with-guides-tutorials-and-more/35740 Google Webmaster: suggestions for site optimization and blogging seo infoKEYWORDSInform yourself on some keywords to incorporate into your posts. The bots I mentioned earlier look for these keywords. Note** Focus on the verbiage your demographic/target market uses.Example: Someone in the Southern United states might search for the word “bucket” where someone in the northern states will search for “pail.” A bit of psychology goes into SEO and Marketing so brush up on these techniques. Tips for Keywords: If you sell local or regional territory, incorporate the location name in your post. Example, write “San Diego Ocean Beach Café opposed to San Diego Café or just the word “cafe.” This helps narrow down the search. Use Google, Enter a search term and click the search button. Then click the related Search options in the left margin and check out other phrases that are being used. If you already have a website look at your analytics for keywords you are already using that are effective. RESOURCES Digital Point: A free keyword tracker and keyword ranking tool HYPERLINK "" tools/keywords Google Insights: Research trends in search terms insights/searchGoogle Keyword Tool: Free Keyword generator and statistics adwords.select/keywordtoolexternal Word Tracker: Keyword suggestion tool; free trial CONTENT SHARING Once you have your post published on your website with all your keywords and proper mechanics in effect you want to share across multiple platforms, specifically your social media sites. Hopefully your content is shareable content and people will want to share with their audiences. RESOURCES: If This Then That () Social Media Automation. You create formulas. Show Demo of your formulas. Set up your blog posts to be featured on all your social media accounts. Buffer – Scheduling Social Media Automation Comes in handy when you want to schedule a post or tweet for a few days out. Good way to make sure you never miss a post. With buffer you can manage multiple social media accounts, twitter, Facebook, Linked In ect.Note: If you have IFTTT linked with your wordpress blog, and you schedule your blogpost times in advance through wordpress this is essentially the same feature, because with IFTTT your posts will be published to your SM sites when your blog post launches. So it’s all preference. Some people use both depending on content goals. Respond to ____________ and ______________________Relationships are _____________ RESOURCESMention: Mention monitors million of sources in 42 languages, helping you stay on top of all your brand mentions on social networks, news sites, forums, blogs or any web page.The app lets you keep track of your team’s actions, share alerts and assign tasks. Generating reports and exporting mentions can help you get a snapshot of your mentions by source or language over a selected period of time.They offer a 14-day free trial and the free basic plan is one alert for one user.Google Alerts: With Google Alerts you can monitor the web for interesting new content, mentions of your brand or even yourself, your competitors, industry leaders and so on. As they’re extremely easy to set up, this is probably a good place to start for beginners.By creating a Google Alert, you will receive email notifications every time Google finds new results on a topic that interests you across blogs, forums and news sites.Hootsuite : Hootsuite is one of the best free social media management tools available, and covers multiple social networks, including?Twitter, Facebook, LinkedIn, WordPress, Foursquare and Google+.The weekly analytics reports and the excellent team management facility (delegating tasks, sending private messages) can be very useful when there’s more than one person handling the social media accounts.They ___________________ List some of your potential Expenses 1.2.3.4.5. They Never Stop _____________________RESOURCES1. Pocket2. Readability 3. Skillshare Courses 4. Google Docs Research Tool INSERT BLOG Address here __________________________Contact Name: _____________________________Email: __________________________Niche: __________________________NOTE*** Save this Document as BLOG NAME and NICHE and UPLOAD in Project section. ................
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