Dina Barsky
Dina Barsky | Print + Interactive Designer + Production Artist
508.735.9097 | dinabarsky@ |
Over 10 years experience in print and interactive design. Ability to develop brand identity concepts and create visual continuity across multiple mediums. Solid understanding of print process and typography, as well as online design principles and UI solutions. Agency experience. This includes clients such as Fidelity Investments, Carlsen-Fried Advertising, Veryfine, WGBH, Time Warner Cable, H.H. Brown, Heinle & Heinle Publishing.
>> Mac OS X & Windows | Adobe Creative Suite, PowerPoint, MS Office.
01/13–11/18 | Studio Sr. Production Artist, TJX Companies, Framingham. Industry: Retail.
>> Production design for business promotions, in-store promotional signage, company website content, as well as various social media projects. Create press-ready marketing material and corporate branding components. Thorough knowledge of pre-press and printing standards. Ability to execute solutions across multiple touch points using traditional, digital, mobile and other emerging technologies. High-end retouching of photoshoot images, color-correcting, optimizing photo images.
03/12–01/13 | Sr. Interactive Designer, TJX Companies, Framingham (contract). Industry: Retail.
>> Create conceptual web designs for business promotions and company website content, as well as social media projects. Use creativity and judgment to determine size, color scheme and style to achieve sales goals. Produce web-based marketing materials – e-blasts, web banners, e-mails and landing pages. Create layouts and design for various templates and in-store promotional signage .
01/09–03/12 | Art Director/Sr. Interactive/Print Designer, Boston (freelance)
Recent clients: Denison Design Group Advertising Agency (specializing in B2B for manufacturing, medical and technology firms), CommCreative Advertising Agency (Unified Marketing campaigns for B2B and B2C businesses and organizations), Time Warner Cable.
>> Create designs in a wide variety of style and media, translating concepts into finished design for print, interactive, direct mail, and collateral material, covering all stages of pre-production and production. Development of the overall brand identity and marketing initiatives.
>> Design marketing materials, advertisement and collateral, corporate communication and direct mail, folder/press kits, layout and production, print & website design.
08/03–12/08 | Art Director/UI Designer, B*tween Productions, Lexington. Industry: Book publishing and social networking site.
>> Develop design and layout for products and related marketing materials both print and online. Work with Marketing and Business departments, copywriters, project managers and developers to determine the brand’s needs.
>> Lead website design: concept, design, wireframes, UI and prototyping.
>> Design book interiors and covers, digital and print promotions.
04/03–08/03 | Sr. Designer, Pegasystems, Cambridge (contract). Industry: Software Development.
>> Created corporate print collateral, e-invites, HTML-based e-mails, Power Point presentations, Brand Style Guide manual. Produced large scale graphics for annual trade show booth.
03/02-03/03 | Art Director, Foliage Software Systems, Burlington (contract). Industry: Software Development.
>> Established look and feel, UI design for company’s web site, designed direct marketing material, posters and tradeshow graphics.
08/99–02/01 | Sr. Interactive/Print Designer, iCAST, Corp. /CMGI Corp., Andover. Industry: Online entertainment portal / Enterprise Software & Services and e-business & Fulfillment.
>> Designed and executed online marketing campaigns. Worked with developers to maintain front end compatibility. Designed toolbars, icons and skins for a proprietary player, produced marketing print collateral and trade show graphics, designed the CMGI Field website, flash-based postcards, announcements, and direct mail teasers.
09/96–08/99 | Sr. Print Designer, Internal Advertising Agency, Blue Cross Blue Shield of Massachusetts, Boston. Industry: Healthcare/Insurance
>> Responsible for designing a variety of printed materials: booklets, magazines, direct mail, newsletters, brochures.
Education: BFA, Graphic Design, Serov’s College of Fine Arts, St. Petersburg, Russiaof Fine Arts, St. Petersburg, Russia
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