Fitbit Product Launch Event - s2.q4cdn.com

[Pages:46]Fitbit Product Launch Event

Bill Zerella, Chief Financial Officer Brad Samson, Vice President of Investor Relations Melanie Chase, Director of Product Marketing

August 29, 2016

? 2016 Fitbit Inc. All rights reserved. ? 2016 Fitbit Inc. All rights reserved.

Forward-Looking Statements Disclaimer

This presentation may contain forward-looking statements, within the meaning of the Private Securities Litigation Reform Act of 1995, that involve risks and uncertainties. Words such as "believe," "may," "will," "estimate," "continue," "anticipate," "intend," "expect," and similar expressions are intended to identify forward-looking statements. Forward-looking statements contained in this presentation include statements about regarding the future retail availability of Fitbit Charge 2TM and Fitbit Flex 2TM, as well as Fitbit and third party accessories, the availability of certain product features and new product demand. These forward-looking statements are only predictions and may differ materially from actual results due to a variety of factors, including the effects of the highly competitive market in which we operate, including competition from much larger technology companies; any inability to successfully develop and introduce new products, features, and services or enhance existing products and services; product liability issues, security breaches or other defects; and other factors discussed under the heading "Risk Factors" in our most recent report on Form 10-Q filed with the Securities and Exchange Commission. All forward-looking statements are based on information available to us as of the date hereof and we do not assume any obligation to update these statements as a result of new information or future events.

?2016 Fitbit Inc. All rights reserved.

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Fitbit helps people lead healthier, more active lives

by empowering them with data, inspiration, and guidance to reach

their goals.

?2016 Fitbit Inc. All rights reserved.

3

The Global Health Challenge

#1

global cause of death is cardiovascular disease

1 in 11

people around the world have diabetes

1 in 3

adults worldwide are overweight

?2016 Fitbit Inc. All rights reserved.

Sources: World Health Organization and CDC, 2015

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Health Goals

Be More Active

Exercise More

Eat Smarter

Sleep Better

Manage Weight

?2016 Fitbit Inc. All rights reserved.

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#1

wearable brand globally1

48.7

million devices

sold

64 54,000

countries 2

stores 2

?2016 Fitbit Inc. All rights reserved.

Source: 1 IDC Worldwide Wearable Device Tracker, May 2016. 2 As of Q2 2016

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Empowering Every Fitness Level

PERFORMANCE FITNESS

Achieve peak performance and take training to a new level

ACTIVE FITNESS

Make the most of workouts and track your active lifestyle

EVERYDAY FITNESS

Use everyday activities to improve your overall health

?2016 Fitbit Inc. All rights reserved.

Surge

Charge 2 NEW!

Blaze

Flex 2 NEW!

Alta One Zip

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LFeEgaAcTyUoRfECCLAOhSSVaICWrEFgHERAAeTTVU'SHRINEERSEWW

? Groundbreaking product within the category ? #1 Selling Fitness Tracker & Wearable in U.S.* ? First to introduce continuous & automatic heart rate

tracking to your wrist

WHAT'S NEW

?2016 Fitbit Inc. All rights reserved.

OUR MOST POPULAR TRACKER

Source: The NPD Group, Retail Tracking Service, Apr? Jun 2016,

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Digital Fitness Devices, Smart Watches, Units

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