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Investigating – Cause Related Merchandise Task 1: List the 5 popular ways stated in the article that explain how cause related marketing works.Product salesPurchase PlusLicensing of the non-profit’s logo, brand, and assetsCobranded events and programsSocial or public service marketing programsright99358000Task 2: Research 2 prominent causes that have used goods and/or items to promote and/or raise awareness of their message or campaign.left8982800World Vision AustraliaFrom the beginning, World Vision's activities have been focused on giving people – especially children – opportunities to alleviate their suffering and to improve their lives. In 1947, American missionary Dr Robert Pierce travelled to China and Korea and encountered people who regularly had to go without food, clothing, shelter or medicine. During the Korean War in the early fifties, he helped set up orphanages to care for children who’d been abandoned or orphaned. Upon his return to the US, Pierce began raising funds to continue and expand his work in Asia. The strength of the public response was such that, in September 1950, World Vision was founded, with Pierce as its president. World Vision was established in Australia in 1966.World Visions mission is to be a Christian organisation that engages people to eliminate poverty and its causes.30333952757260065024026098500301498019050World Vision have stalls that they set up in shopping centres and department stores to promote their world and sell merchandise. 4000020000World Vision have stalls that they set up in shopping centres and department stores to promote their world and sell merchandise. 38163512700Book: Vision of Hope, Mother and childBy Ken Duncan and friendsThis beautiful and inspiring collection of images and stories by Ken Duncan and friends celebrates the universal bond between mother and child. Proceeds go towards supporting World Vision's work to transform lives in some of the world's poorest communities.4000020000Book: Vision of Hope, Mother and childBy Ken Duncan and friendsThis beautiful and inspiring collection of images and stories by Ken Duncan and friends celebrates the universal bond between mother and child. Proceeds go towards supporting World Vision's work to transform lives in some of the world's poorest communities.289306085090000-4318086868000Task 2: Research 2 prominent causes that have used goods and/or items to promote and/or raise awareness of their message or campaign.Cancer Council AustraliaCancer Council Australia commenced in 1961 as the Australian Cancer Society, when the six state Cancer Councils – which then varied in name and brand – agreed to establish a federal body to promote cancer control at the national level. Cancer organisations in the ACT and the Northern Territory were subsequently formed and signed on as members of the society. In 1997 the eight jurisdictional members agreed to expand the Society, renaming it The Cancer Council Australia and appointing an expert Chief Executive Officer, Professor Alan Coates, to lead the organisation’s push for improved national cancer control policy and build its profile. Specialist staff in communications, advocacy, business management, marketing and other professional roles were recruited to promote the organisation’s mission.Cancer Councils mission is to lead a cohesive approach to reduce the impact of cancer. Cancer Council Australia works with its members, the eight state and territory cancer organisations to: undertake and fund cancer research prevent and control cancer provide information and support for people affected by cancer.40493951649095Cancer Council Sunscreen line.Cancer Council have developed their own line of sunscreen that is directly linked to their campaign, Slip Slop Slap. Cancer Council Sunscreen is one of their best selling merchandise.400000Cancer Council Sunscreen line.Cancer Council have developed their own line of sunscreen that is directly linked to their campaign, Slip Slop Slap. Cancer Council Sunscreen is one of their best selling merchandise.17208501679575Pink Ribbon Day merchandise.Cancer Council are well known for their popular merchandise, The Pink Ribbon that is now a worldwide representation of Breast Cancer Awareness week.400000Pink Ribbon Day merchandise.Cancer Council are well known for their popular merchandise, The Pink Ribbon that is now a worldwide representation of Breast Cancer Awareness week.505841036068000center36066300-53509935239100-6426201334770Daffodil Day Merchandise.Cancer Council are responsible for Daffodil Day. The Daffodil is not only Cancer Councils memorable logo but it is a part of the line of promoting merchandise.400000Daffodil Day Merchandise.Cancer Council are responsible for Daffodil Day. The Daffodil is not only Cancer Councils memorable logo but it is a part of the line of promoting merchandise.I believe that World Vision is a more successful organisation because they are able to take direct action for their cause whereas Cancer Council only raise money and awareness for their causes.In my opinion cancer council is more successful in the aspect of merchandising because they have a lot more products and there merchandise is well known throughout the whole world and is more appealing to people whereas world vision have very few merchandise that clearly represent their cause. ................
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