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Building Your Personal Brand

Assignment

Each student is required to participate and practice the principles and processes of building a personal brand.

I. List the audiences on whom it is important to you to make a favorable impression.

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II. Write a 15-word (or less) answer to the following question: “What do I do that favorably

distinguishes me in the eyes of those important audience members?” Be specific.

III. What features (qualities or characteristics) do you have that make you distinctive?

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IV. What would those who know you well say is your greatest strength and most noteworthy

personal trait?

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V. List your distinctive features (from III & IV above) and identify the benefit of each to your

important audiences (from I above).

Feature Benefit

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VI. Reflect on your answers to III, IV and V and then write a 15-word answer to each of the

following questions:

What do I do that adds remarkable, measurable, distinguished and distinctive value?

What do I do that I am most proud of?

What have I accomplished that I can genuinely and shamelessly take credit for?

What do I want to be known for?

VII. Marketing the brand called “You”?

List specific ways you can increase your personal visibility among your important audiences?

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How can you build, use and increase your “influence” power?

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VIII. List 3 people you can ask for feedback about your progress toward building and marketing

your personal brand:

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IX. What is your personal definition of success?

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