CHI



-838200-84772500Esquire Men’s Barber and Grooming2 Hour Look & LearnWhat type of class?Product Knowledge for Esquire Grooming products & tools. Look & Learn Who is this class for?Licensed Cosmetologists and/or Barbers that want to learn about Farouk’s new men’s line: Esquire Grooming. What will I get from this class?You will learn 2 Esquire looks (cut & style) (If time permits, If not chose one style to perform)Our collection offers a wide range of styling products and tools for every hair type, all expertly formulated to give men confidence in their look. You won’t find any parabens or harsh chemicals in these products; we only use real ingredients designed to stimulate hair growth and exfoliate the scalp. Learn the latest barbering techniques of clipper and scissor over comb cutting. Educator Tools (Adjust Cuts to Current Collection as Needed)Esquire Grooming product kitLoose Waves look: Esquire Texture GelPompadour look: Esquire Grooming Spray & Esquire PomadeEsquire Grooming tool kitEsquire Classic Dual Comb Esquire Five Piece TrimmerEsquire Brush DryerEsquire Classic Professional Clipper (oil)Cutting Shears/ScissorsCombs & Brushes1 Mannequin to demo (CHI Bryan)TripodWater spray bottle TowelsPrinted Materials for referenceVisual & or Audio Aides (if available)Attendee ToolsNote pad & penOpening (10 mins)IntroductionExcite the audience by asking a questionIntroduce yourself; give industry background, & overview of class topicExpectations: Ask attendee for one expectation of classMotivation: Create the want Preview (10 mins)Explain techniques you will be showcasing and what 2 looks you will demo. Loose Waves look followed by the Pompadour look. Scissor-over-comb and clipper-over-comb techniques. Discuss Terminology (hand out- “Terms & Definitions”)Body (85 mins)Briefly introduce Esquire Grooming product knowledge utilizing PowerPoint presentation and/or Product Guide manual.If time permits both styles, if not chose one style to performPerform demo of first haircut & style: Loose WavesTalk about features and benefits of each product showcased for this lookEsquire 5-piece TrimmerEsquire Texture GelEsquire Brush DryerPerform demo of second haircut & style: PompadourTalk about features and benefits of each product showcased for this lookEsquire Classic Dual CombEsquire Classic Professional ClipperEsquire Grooming SprayEsquire Brush DryerEsquire PomadeReview (10 mins)Recap the features and benefits of the focus product and the looks Closing (5 mins)Close the sale, discuss any distributor specials for Esquire Grooming Call to actionThank the audience and invite to the next classTERMS & DEFINITIONSPERIMETER LINE:The length at the sides, nape, front, or back of the head. Also known as the external or outside line. INTERIOR LINE:Refers in some cases to the top crown, above occipital bone, the temple, or the crest line.HORIZONTAL:Side to side, left to right, or right to left. VERTICAL:Up and down.DIAGONAL:A line with a slanting or sloping direction.SCOOPING:(Technique)Process by which clippers are placed on the head and moved up and out in a “scooping” motion, to create slight length, or graduation. STRAIGHT UP:(Technique)Process by which clippers are placed on the head and moved in a vertical up motion, with out following the curve of the head, to create minimal length or graduation.CLIPPER / FADE COMB:Medium to large in size used for clipper over comb while not employing guards.Use white or light colored combs on dark hair and vice versa.MALE vs FEMALETerminologyMALEFEMALEHeightVolumeCamouflage GreyBlend or Cover GreyDirectionMovementHeavy DutyFirm HoldForward DirectionBang or FringeDe-emphasizeTapered Neck-lineHi-glossShinyPump UpRoot BoostDeconstructTexturizeBulk ReductionThinningMale SpecificFeminineLeanFineDetailingFinishingHigh PerformanceLong LastingLow MaintenanceEasyWeight FreeLightRechargeReconstructGroomedStyledSmooth SilkyHealthy PrettyTightCloseFannedFeatheredFadeBlend ................
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