BUSINESS COMMUNICATION - MIM

[Pages:206]Diploma in

Business Administration

Study Manual

BUSINESS COMMUNICATION

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ABE Diploma in Business Administration

Study Manual

BUSINESS COMMUNICATION

Contents

Study

Title

Unit

Syllabus

1 Principles and Methods of Communication Purpose of Business Communications The Communication Process Key Factors for Effective Communication The Barriers to Effective Communication

2 The Basics of Communicating The Importance of Language Non-Verbal Communication and Self-Presentation Effective Reading Verbal Skills Listening Effective Note Taking

3 Written Communication The Written Word General Approach to Business Correspondence Business Correspondence ? Practical Applications Reports and Reporting Writing Articles Preparing and Placing a Press Release Writing an Effective Mailshot

4 Oral Communication Organising a Presentation Presentational Skills Using the Telephone

5 Visual Communication Nature and Purpose of Audio and Visual Aids Designing Audio-Visual Aids Presenting Statistical Information Design and Corporate Identity

Page

i

1 2 6 12 15

21 22 26 32 34 36 37

45 47 49 56 60 68 68 73

75 76 84 97

103 104 109 115 123

6 Interviews and Meetings

137

Interviews

138

Meetings ? An Overview

142

Documentation for Meetings

144

Procedure in Meetings

149

7 Electronic Communication Systems

155

Introduction

156

Modes of Communication

156

The Internet

159

The Use of IT in Business

166

Input Devices

170

Output Devices

173

8 IT and Presenting Information

177

Introduction

178

Word Processing

178

Desktop Publishing

181

Electronic or Web Publishing

182

9 Information Processing

187

Introduction

188

Data and Information

188

Gathering and Organising Information

190

i

Diploma in Business Administration ? Part 1

Business Communication

Syllabus

Aims 1. To enable students to maximise their personal business communication skills necessary both

within the organisation and for communication with external audiences. 2. To provide students with an opportunity to appreciate the internal mechanisms needed for

business communication and how to ensure that these are effective. 3. To be able to deal with different types of data, particularly for the purposes of presenting

information that is visually appealing and professionally produced. 4. To fully understand the role of Information Technology in the business communication

environment and the efficiencies that these opportunities bring to the world of work.

Programme Content and Learning Objectives

After completing the programme, the student should be able to: 1. Business Communication: Background and Theory

In this section students will achieve the ability to: Understand the communication process, barriers to it, techniques for overcoming them and for assessing the effectiveness of communication. Acknowledge the different modes of communication, including face-to-face interactions, letters, memos, telephone contact, electronic mail, the Internet and video conferencing and assess the relative advantages and disadvantages of each one.

2. Written Communication: Modes of communication and Computer Software applications In this section students will achieve the ability to: Produce and use appropriately a range of written communications including electronic mail messages, memos, letters, briefs, direct mail, reports, press releases and job descriptions. Understand the key elements of word processing including, page layout, typefaces and fonts and printing and other software computer applications.

3. Oral Communication: Presentations and Visual aids In this section students will achieve the ability to: Understand the purposes of presentations and speeches and how to prepare for their delivery. Demonstrate the choice and use of visual aids. Appreciate how to effectively use the telephone and the importance of listening

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