BUSINESS COMMUNICATION - MIM
[Pages:206]Diploma in
Business Administration
Study Manual
BUSINESS COMMUNICATION
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ABE Diploma in Business Administration
Study Manual
BUSINESS COMMUNICATION
Contents
Study
Title
Unit
Syllabus
1 Principles and Methods of Communication Purpose of Business Communications The Communication Process Key Factors for Effective Communication The Barriers to Effective Communication
2 The Basics of Communicating The Importance of Language Non-Verbal Communication and Self-Presentation Effective Reading Verbal Skills Listening Effective Note Taking
3 Written Communication The Written Word General Approach to Business Correspondence Business Correspondence ? Practical Applications Reports and Reporting Writing Articles Preparing and Placing a Press Release Writing an Effective Mailshot
4 Oral Communication Organising a Presentation Presentational Skills Using the Telephone
5 Visual Communication Nature and Purpose of Audio and Visual Aids Designing Audio-Visual Aids Presenting Statistical Information Design and Corporate Identity
Page
i
1 2 6 12 15
21 22 26 32 34 36 37
45 47 49 56 60 68 68 73
75 76 84 97
103 104 109 115 123
6 Interviews and Meetings
137
Interviews
138
Meetings ? An Overview
142
Documentation for Meetings
144
Procedure in Meetings
149
7 Electronic Communication Systems
155
Introduction
156
Modes of Communication
156
The Internet
159
The Use of IT in Business
166
Input Devices
170
Output Devices
173
8 IT and Presenting Information
177
Introduction
178
Word Processing
178
Desktop Publishing
181
Electronic or Web Publishing
182
9 Information Processing
187
Introduction
188
Data and Information
188
Gathering and Organising Information
190
i
Diploma in Business Administration ? Part 1
Business Communication
Syllabus
Aims 1. To enable students to maximise their personal business communication skills necessary both
within the organisation and for communication with external audiences. 2. To provide students with an opportunity to appreciate the internal mechanisms needed for
business communication and how to ensure that these are effective. 3. To be able to deal with different types of data, particularly for the purposes of presenting
information that is visually appealing and professionally produced. 4. To fully understand the role of Information Technology in the business communication
environment and the efficiencies that these opportunities bring to the world of work.
Programme Content and Learning Objectives
After completing the programme, the student should be able to: 1. Business Communication: Background and Theory
In this section students will achieve the ability to: Understand the communication process, barriers to it, techniques for overcoming them and for assessing the effectiveness of communication. Acknowledge the different modes of communication, including face-to-face interactions, letters, memos, telephone contact, electronic mail, the Internet and video conferencing and assess the relative advantages and disadvantages of each one.
2. Written Communication: Modes of communication and Computer Software applications In this section students will achieve the ability to: Produce and use appropriately a range of written communications including electronic mail messages, memos, letters, briefs, direct mail, reports, press releases and job descriptions. Understand the key elements of word processing including, page layout, typefaces and fonts and printing and other software computer applications.
3. Oral Communication: Presentations and Visual aids In this section students will achieve the ability to: Understand the purposes of presentations and speeches and how to prepare for their delivery. Demonstrate the choice and use of visual aids. Appreciate how to effectively use the telephone and the importance of listening
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