BUSINESS ENVIRONMENT
Mrs. Gracy D'souza, Assistant Professor
Patel College of Commerce
J. M.
1
BUSINESS
ENVIRONMENT
MODULE ¨C II CHAPTER - 1
Mrs. Gracy D'souza, Assistant Professor
Commerce
2
J. M. Patel College of
3
? Definition :
Keith Davis
?
¡°Environment of the business means the aggregate of
all conditions, events and influences that surround and
affect it.¡±
Arthur M. Weimer
?
¡°Business environment encompasses the ¡®climate ¡® or
set of conditions, economic, social, political or institutional in
which business operations are conducted.¡±
Mrs. Gracy D'souza, Assistant Professor
J. M. Patel College of Commerce
Mrs. Gracy D'souza, Assistant Professor
Commerce
4
J. M. Patel College of
Mrs. Gracy D'souza, Assistant Professor
Commerce
5
J. M. Patel College of
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