BUSINESS ENVIRONMENT

Mrs. Gracy D'souza, Assistant Professor

Patel College of Commerce

J. M.

1

BUSINESS

ENVIRONMENT

MODULE ¨C II CHAPTER - 1

Mrs. Gracy D'souza, Assistant Professor

Commerce

2

J. M. Patel College of

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? Definition :

Keith Davis

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¡°Environment of the business means the aggregate of

all conditions, events and influences that surround and

affect it.¡±

Arthur M. Weimer

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¡°Business environment encompasses the ¡®climate ¡® or

set of conditions, economic, social, political or institutional in

which business operations are conducted.¡±

Mrs. Gracy D'souza, Assistant Professor

J. M. Patel College of Commerce

Mrs. Gracy D'souza, Assistant Professor

Commerce

4

J. M. Patel College of

Mrs. Gracy D'souza, Assistant Professor

Commerce

5

J. M. Patel College of

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