Deakinassignment.weebly.com



BUSINESS MODEL CANVAS “THE MAN CAVE”Key PartnersThe Key Partners associated with THE MAN CAVE through subscription based rights as well as corporate deals to sell a variety of high quality entertainment goods. There are number of Primary suppliers most notably the organizations or companies listed above. Along with this however there are other supplier networks that will have contracts with the organization to undertake various different tasks and responsibilities. Below is a list of MAN CAVE partners: Below is a list of NFL NBA NHL AFLMLBESPN EpsonSamsung LG Panasonic Key ActivitiesThe Key Partners of “The Man Cave” are involved in engaging in promoting our brand and services through advertisement on their specific television networks as well as their websites. As well as this they will also partake in The Man Cave Sponsorship events and run advertising campaigns that promote the use of our brand and products.Value PropositionWe allow the customer(s) the ability to enjoy the ultimate man cave experience through the offering of a range of sport subscription services, State of the art and market leading Entertainment options and advanced television software and technology. As well, we will continually ensure that we are providing the most upto date and market leading entertainment products in our range for our customers to enjoy. We will deliver and maintain a high quality MAN CAVE fit out service that will deliver unparalleled quality and service in the design and installation of the ultimate Sporting Man CaveCustomer RelationshipsThe Man Cave is looking to establish a relationship with the predominantly sport loving Male demographic. However we also are looking to focus our core services and product range towards anybody who has a love of Sport and high quality technology.Customer SegmentsThe Customer Segments will generally be focused on the major target demographic, which is Male Sport Lovers. Generally this will include people within the age range of 22-45 years of age. However there will be other niche markets that will be of target to the company and there will be opportunity going forward to identify KPIs of these particular markets and produce products and services that will be attractive in these relevant markets. However the prime segment and most important customer segment is that of the Male Sport Enthusiast. This will be our Target Market and our predominantly highest revenue and income contributor in the opening phase of the business. Key ResourcesThe Major Resources that will be utilized by the Business are as follows: WebsiteThe Website will be the main hub and main resource for all customer related interactions with the business. It will display the relevant products and subscription services that will be available to the customer as well as all information in relation to and regarding, The Man Cave. Product Distribution Center By offering a range of high quality and state of the art entertainment appliances to customers, the business will have a multipurpose facility where it will house all in house inventory and stock ready for shipment and delivery to all customers who purchase or make orders via the website. The following Resources are critical to the functionality and operations of the organization:?Customer Service Reps?Installation Team ?Internal Server ?Senior Management Team ?Administration Team ?Supplier Network ?Customer Network ?Corporate SponsorChannelsThe Distribution of our products will be conducted through our online store that will offer users the ability to purchase products through an outlet store that will offer both subscription sport services as well as individual products tailored to Man Cave needs. Cost StructureWhat are the most important costs inherent in our business model?The most significant costs that exist within our business model are the following examples, of which are costs associated with this area of the business that is critical to a continued revenue stream: Vehicle and Property Maintenance costs Travel Costs Inventory costs Supplier Costs (Deals with relevant sporting networks to allow subscription services) Website Maintenance Employee Wages Domain CostMerchant Fees Licensing Rights Marketing Costs Taxation Costs The above list details the general fixed costs associated with the business. However variable costs will also need to be accounted for in this structure going forward.Revenue Stream There is 3 direct Revenue Streams encapsulated within this Business Model. They are as follows: Direct Product Sales Revenue will be generated from this Revenue Model through the direct sale of individual products listed on THE MAN CAVE site under Products. The sales of TVS, Sound systems, Video Game equipment and projectors is a pivotal income stream. Commission/Subscription Revenue will also be made through Sales made via the Subscription service through customers purchasing subscription-based packages. As well, Sales made via the Design Services option where customers can opt to choose to have a uniquely tailored Man Cave fitted out in their home, will generate revenue. Advertising Revenue Model Advertisement is the third major revenue stream for the organization. Different advertisement options will be offered as well as different packages to suit the level of advertisement on THE MAN CAVE website. 1555845-392373Gain CreatorGain Creator1555845-105988The gain creator of these products and services is simply the easy use and competitive price. To have all sports action in the one specific place in your own home is a great advantage for any sports lover. With The Man Cave this is all possible as we bring live sports to your TV 365 days of the year. The gains felt by customers is in the fact that its so easy to use and all exists in the one place.The gain creator of these products and services is simply the easy use and competitive price. To have all sports action in the one specific place in your own home is a great advantage for any sports lover. With The Man Cave this is all possible as we bring live sports to your TV 365 days of the year. The gains felt by customers is in the fact that its so easy to use and all exists in the one place.-518615-105770The products provided by The Man Cave are everything you need to enjoy live sport, from sports subscriptions and league passes to HD and big inch TV’s! The service we provide, combined with the above products, accumulates to the ultimate sports experience for you, the customer. The service includes sourcing, installing and programming all the products in your own home for you to enjoy at the click of a button. 0The products provided by The Man Cave are everything you need to enjoy live sport, from sports subscriptions and league passes to HD and big inch TV’s! The service we provide, combined with the above products, accumulates to the ultimate sports experience for you, the customer. The service includes sourcing, installing and programming all the products in your own home for you to enjoy at the click of a button. -518160-392430Products & Service0Products & Service1486535-3895680-614680-447040070422451262424244454-228600521398595885Pains00Pains806450095885Jobs:Jobs:7683690287353Common goals of our target segment are that they all desire to watch high quality sports action regularly, and with a direct live feed. The ability to do this, combined with the ease and experience of the Man Caves home theatre products and design services, allow those goals to be met. Research into the functional and nonfunctional jobs of our customers allows the Man Cave to directly link the site to achieve these goals. Some of the goals/jobs that wish to be achieved by the target market are:-To be able to watch high quality sports 24/7- Be able to watch the sports in the comfort of their own ‘Man Cave’- To come home from work and not have to deal with installation/programming of TV equipment0Common goals of our target segment are that they all desire to watch high quality sports action regularly, and with a direct live feed. The ability to do this, combined with the ease and experience of the Man Caves home theatre products and design services, allow those goals to be met. Research into the functional and nonfunctional jobs of our customers allows the Man Cave to directly link the site to achieve these goals. Some of the goals/jobs that wish to be achieved by the target market are:-To be able to watch high quality sports 24/7- Be able to watch the sports in the comfort of their own ‘Man Cave’- To come home from work and not have to deal with installation/programming of TV equipment43942002824167Clear gains of the Man Cave set up in your own home is the easy use of all components as they flow together to give the consumer the ultimate sports watching experience. Along with the seamless flow of the components The Man Cave also gives customers the ability to watch any sport live and uninterrupted meaning you’ll never miss a minute of the action!Clear gains of the Man Cave set up in your own home is the easy use of all components as they flow together to give the consumer the ultimate sports watching experience. Along with the seamless flow of the components The Man Cave also gives customers the ability to watch any sport live and uninterrupted meaning you’ll never miss a minute of the action!46399452537782GainsGains4239260337185Pains experienced by customers of the Man Cave are that they don’t have unlimited access to 24/7 live sports that is available in the one place, prior to learning about the services offered by our organisation. Other pains are that they must organize and install all equipment and hook up all relevant programming by themselves.00Pains experienced by customers of the Man Cave are that they don’t have unlimited access to 24/7 live sports that is available in the one place, prior to learning about the services offered by our organisation. Other pains are that they must organize and install all equipment and hook up all relevant programming by themselves.14871702791782Pain Reliever Pain Reliever 7639053098165The major pain reliever that customer’s access when buying our products and services is the fact that they do not need to put the whole package together themselves. This means no dealing with suppliers of TV’s, or no hours of installing TV’s and wiring as we will come to your home and do it for you! This relieves a lot of stress for the customer and means that you’ll be relaxing in front of the TV with live sport in no time!0The major pain reliever that customer’s access when buying our products and services is the fact that they do not need to put the whole package together themselves. This means no dealing with suppliers of TV’s, or no hours of installing TV’s and wiring as we will come to your home and do it for you! This relieves a lot of stress for the customer and means that you’ll be relaxing in front of the TV with live sport in no time!14871702484442-614680244538503862070218376500424445424164020070422452388747 ................
................

In order to avoid copyright disputes, this page is only a partial summary.

Google Online Preview   Download