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2113915106857[Insert Logo]00[Insert Logo][Insert Business Name]Executive Summary[Insert tagline]Company BackgroundContact Information[Name][Phone number][Email][Business name][Business address][City, state][Zip code]Year Founded[Current year]_____________Investment Opportunity[Total startup costs; Section 3.7]Annual Operating Costs*[Annual fixed expenses; Section 3.6]Annual Sales* [Estimated revenue for year one; Section 3.6]Annual Profit*[Estimated profit for year one; Section 3.6]Return on Sales*[ROS; Section 3.8]%Return on Investment*[ROI; Section 3.8]%Breakeven Units/Month*[Break even units; Section 3.8]*ProjectedBusiness Description: [Provide your business’ name, ownership structure, business type found in Sections 1.1-1.3, as well as your Definition of One Unit and your Production of Product/Delivery of Service found in Section 4.1 and 4.2]1308735224790Complete this after you finish the entire plan.00Complete this after you finish the entire plan.Business Model: [Summarize your Definition of One Unit and your Production of Product/Delivery of Service found in Section 4.1 and 4.2]Mission Statement: [Mission Statement found in Section 1.4]Market OpportunityOpportunity: [Business Opportunity found in Section 1.1]Target Market: [Target Market can be found in Section 2.1 and 2.2]Industry Overview: [Industry Size and Trends in the Market can be found in Sections 2.1, 2.5, and 2.6]Market Research: [List your primary research that supports your business opportunity found in Sections 2.1.]LeadershipQualifications: [Include your Qualifications in Section 1.6]Instructions:Review Section 6.2, pp. 147 - 160Refer to the Sample Business Plan, Section 2.1, pg. 196Answer the questions for your own business. OPPORTUNITY RECOGNITION & BUSINESS STRUCTURE 2667000150495Watch: (Click Here) NFTE Business Plan Tutorial 1: Supporting the Opportunity with Research 00Watch: HYPERLINK "" (Click Here) NFTE Business Plan Tutorial 1: Supporting the Opportunity with Research 1.1Business Opportunity Completed by 9/4What is your business opportunity?Describe the problem/unmet need your business is solving?How does your business solve the problem/unmet need?Instructions:Review Chapter 3, pgs. 51 - 62Refer to the Sample Business Plan, Sections 1.3 & 1.4, pg. 195Refer to the Sample Business Plan, Executive Summary, pg. 194Answer the questions for your own business. 1.2Type of Business Completed by 9/11What is your type of business? (Manufacturing, Wholesale, Retail or Service) Describe in detail why you chose this business type.1.3Type of Business Ownership Completed by 9/11Video tutorial: Which business ownership type did you select for your business? (Sole proprietor, Partnership, LLC, S-Corp, C-Corp) Describe in detail why you chose this business ownership structure.Why did you select this type of business ownership? Why does it make the most sense for your business?1.4Mission Statement Completed by 9/18Video tutorial: A mission statement is a company’s constant reminder to its employees and customers of why the company exists in a concise way. Describe what your company does best and why in one-two sentences.Instructions:Review Chapter 3, pgs. 51 - 62Refer to the Sample Business Plan, Sections 1.1 & 1.5, pg. 195Answer the questions for your own business. 1.5Social Responsibility Completed by 9/18Social Responsibility is often described as “doing well by doing good.” In addition to making a profit entrepreneurs need to consider how they support social good.How is your business socially responsible? Be specific. ________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________How do you plan to give back to a social cause with either your time and/or money? __________________________________________________________________________________________________________________________________________________________________________________________________________________1.6Qualifications Completed by 9/18What are your personal qualifications to run this particular business? (experience, certification, classes, skills) To complete this section refer to your strengths from your SWOT.__________________________________________________________________________________________________________________________________________________________________________________________________________________What qualifications would your team need to have?_________________________________________________________________________________________________________ [Business Name]Business Plan____________________________________________________________[tagline]STOP PLEASE TAKE Unit 1 Assessment: Click HereInstructions:Review Section 7.1, pgs. 167 - 176Refer to the Sample Business Plan, Section 2.2, pg. 197Answer the questions for your own business. Website resources: city- or 2.MARKET RESEARCH2.1Market Research Completed by 10/2What industry does your business belong to? Describe why your business fits within this industry.What is the size of that industry? (For example: revenue, services providers, and industry trends)What is the size of your potential target market?What data did you find that supports your business opportunity?Instructions:Review Section 7.1, pgs. 169 & 170Answer the questions for your own business. 2.2Target Market Completed by 10/9228600017145 HYPERLINK "" (Click Here to Watch The Tutorial)NFTE Business Plan Tutorial 2: Identifying Your Target Market HYPERLINK "" (Click Here to Watch The Tutorial)NFTE Business Plan Tutorial 2: Identifying Your Target MarketBased on your research, describe your market segment within your target market. Be as detailed as you can, using the following guiding questions.Demographics: What objective social and economic facts did you find?Geographics: Where do your customers live, or where are businesses located?Psychographics: What are some psychological characteristics (attitudes, beliefs, interests, etc…) of your customers? What are the buying patterns for your target market?Review Section 7.2, pgs. 177 - 186Refer to the Sample Business Plan, Sections 2.3 & 2.4, pgs. 197 & 198Answer the questions for your own business. Website resources: Use Google to find two competitors (companies that are selling or doing the same or similar business as you). You will need to find one company that is local and one company that is national. For example, if your business is a restaurant, your local competitor could be Esther’s and your national competitor could be Denny’s.2.3Competitors Completed by 10/16259080023495(Click Here To Watch The Tutorial) NFTE Business Plan Tutorial 3: Establishing a Competitive Advantage(Click Here To Watch The Tutorial) NFTE Business Plan Tutorial 3: Establishing a Competitive AdvantageWhich direct competitors run similar businesses? Describe these competitors in detail.Which indirect competitors fulfill the same want or need with a different business? Describe these competitors in detail.2.4Competitive Advantage Completed by 10/16 (Please Review Business Plan Tutorial Video 3)Describe your competitive advantage, or what makes your business better than your competitors? Use the following guided questions to help identify potential differentiators for your business:Your BusinessCompetitor ACompetitor BBUSINESS NAMEPriceQuality of Product/ServiceUnique Factors & KnowledgeWhat product or service can your business provide that your competitors don’t?What mix of products or services can your business provide that your competitors don’t?What specialized selling or delivery method can give your business a competitive edge?In what unique ways can your business meet customers’ wants or needList your three competitive advantages that put you ahead of the competition. Go beyond price.Instructions:Review Sections 21.1 & 21.2, pgs. 559 - 570Refer to the Sample Business Plan, Sections 7.1 & 7.2, pg. 207Answer the questions for your own business. 2.5Business Growth Completed by 10/23What trends in your industry could provide additional opportunities for growth?What next steps would you take to grow your business and/or making it operational?2.6ChallengesCompleted by 10/23What trends in your industry could provide potential challenges to your business?What barriers to starting this business exist? What additional education or training could you pursue to overcome these obstacles?STOP PLEASE TAKE Unit 2 Assessment: Click HereInstructions:Review Section 10.2, pgs. 275 - 282Refer to the Sample Business Plan, Section 3.3, pg. 202Answer the questions for your own business. 3.FINANCIAL INFORMATION & OPERATIONS3.1Definition of One Unit Completed by 11/132286000-1905 HYPERLINK "" (Click Here To Watch The Tutorial)NFTE Business Plan Tutorial 4: Economics of One Unit? HYPERLINK "" (Click Here To Watch The Tutorial)NFTE Business Plan Tutorial 4: Economics of One Unit?What is one unit of sale? Remember that a unit of sale is what the customer actually buys from you, so it should be clear and easy to describe.3.2Production Process OR Delivery of Service (Delete one; what are you selling (i.e. product) or are you offering a service?) Completed by 11/13List all the steps it takes to get your product or service to your customer. Be specific and add lines if needed. Description of Process StepsInstructions:Review Section 10.1, pgs. 269 - 274Refer to the Sample Business Plan, Section 3.3, pg. 202Answer the questions for your own business. 3.3Variable ExpensesCompleted by 11/27List all the variable expenses, materials and labor, related to your unit of sale.MaterialsMaterial DescriptionBulk PriceBulk QuantityQuantity per UnitCost per Unit$ $Total Material Costs per Unit$LaborCost of Labor per HourTime (in hrs) to make one unitTotal Labor Costs per Unit $ hours $ EOUMaterial CostsLabor CostsTOTAL EOU $ $ $ 3.4Economics of One Unit Completed by 12/4Selling Price per Unit $Variable Expenses per Unit Costs of Goods Sold Materials $ Labor Total Cost of Goods Sold $ Other Variable Expenses Commission $ Packaging Other Total Other Variable Expenses $ Total Variable Expenses $ Contribution Margin per Unit $ Instructions:Review Section 10.1, pgs. 269 - 274Refer to the Sample Business Plan, Section 3.2, pg. 202Answer the questions for your own business. 3.5Fixed Expenses for One MonthCompleted by 12/11Expense TypeMonthly CostExplanationInsurance $Salary $Advertising $Interest $Depreciation $Utilities $Rent $Other Fixed Expenses $Total Fixed Expenses $Instructions:Review Section 9.2, pgs. 249 - 258Refer to the Sample Business Plan, Section 3.1, pg. 200Go to Section 4.4, , pg. 15, of this plan and complete the Sales Estimate2590800173355 HYPERLINK "" (Click Here For Video Tutorial)NFTE Business Plan Tutorial 5: Projected Yearly Income Statement? HYPERLINK "" (Click Here For Video Tutorial)NFTE Business Plan Tutorial 5: Projected Yearly Income Statement?Instructions:Review Section 11.1, pgs. 289 - 303Refer to the Sample Business Plan, pg. 203Answer the questions for your own business. 3.6Income Statement for First Year of OperationsCompleted by 12/18AREVENUE selling price × units sold $B Gross Salesselling price × units sold $C Sales Returnsselling price x units returnedD Net SalesB – C $VARIABLE EXPENSES Costs of Goods SoldE Materials cost of materials × units sold $F Labor cost of labor × units soldG Total Cost of Goods SoldE + F $ Other Variable ExpensesH Commission cost of commission × units sold $I Packaging cost of packaging × units soldJ Othercost of other costs × units soldK Total Other Variable ExpensesH + I + J $L Total Variable ExpensesG + K $MCONTRIBUTION MARGIN D – L $FIXED OPERATING EXPENSES N Insurancecost of insurance × 12 months $O Salariescost of salaries × 12 monthsP Advertisingcost of advertising × 12 monthsQ Interestcost of interest × 12 monthsR Depreciationcost of depreciation × 12 monthsS Utilitiescost of utilities × 12 monthsT Rentcost of rent × 12 monthsU Other fixed expensescost of other × 12 monthsV Total ExpensesN + O + P + Q + R + S + T + U $WPRE-TAX PROFIT M – V $X Taxes (15%)W × 0.15YNET PROFIT W – X $Instructions:Review Section 13.1, pgs. 348 - 354Refer to the Sample Business Plan, Section 3.8, pg. 204Answer the questions for your own business. 3.7Start-up Investment Completed by 1/8/162514600-1905 HYPERLINK "" (Click Here To Watch Tutorial)NFTE Business Plan Tutorial 6: Calculating Startup Investment? HYPERLINK "" (Click Here To Watch Tutorial)NFTE Business Plan Tutorial 6: Calculating Startup Investment?What are your start-up expenditures? What are your cash reserves? Complete the table below:ItemWhy NeededVendorCost $Total Start-up Expenditures $Emergency Fund (1/2 of startup expenditures) Reserve for Fixed Expenses (covers 3 months of fixed expenses)Note: Refer to Section 3.5 of this plan, p. 12Total Start-up Investment $How much of this start-up investment can you afford to pay yourself? ______________How much of the start-up investment will you need to finance? (Total Start-up Investment) _____________________________________What you can afford to pay) _________________Instructions:Review Sections 12.1 & 12.2, pgs. 321 - 332Refer to the Sample Business Plan, Sections 3.6 & 3.7, pg. 204Answer the questions for your own business. 3.8Financial RatiosCompleted by 1/15/16259080028575 HYPERLINK "" (Click Here To Watch Tutorial)NFTE Business Plan Tutorial 7: Financial Ratios HYPERLINK "" (Click Here To Watch Tutorial)NFTE Business Plan Tutorial 7: Financial RatiosReturn on Sales (ROS):Annual Net Profit615956159500 $ = % ≈ $Total Annual Sales $Return on Investment (ROI): Annual Net Profit571505842000 $ = % ≈ $Total Startup Investment $Breakeven Units (Monthly): Fixed Monthly Expenses628656032500 $ = ≈[value] unitsContribution Margin $ STOP PLEASE TAKE Unit 3 Assessment: Click Here4.MARKETING & SALES4.1Marketing Plan Completed by 1/22/16281940067310 HYPERLINK "" (Click Here To Watch Tutorial)NFTE Business Plan Tutorial 8: Developing a Marketing Mix? HYPERLINK "" (Click Here To Watch Tutorial)NFTE Business Plan Tutorial 8: Developing a Marketing Mix?Instructions:Review Section 8.1, pgs. 211 - 222Refer to the Sample Business Plan, Section 2.5, pg. 198A marketing plan focuses on the Five P’s: People, Product, Place, Price and Promotion. In this section, describe your people, product, place, and price portions of the marketing plan.Who are your target customers, and how will you use people to market your business to them?What are the features and benefits of your product or service?Where will you sell your product or service?What strategies for determining prices will you use?4.2Promotion Completed by 1/29/16243840057785 HYPERLINK "" (Click Here To Watch Tutorial)NFTE Business Plan Tutorial 9: Developing a Promotional Plan? HYPERLINK "" (Click Here To Watch Tutorial)NFTE Business Plan Tutorial 9: Developing a Promotional Plan?Instructions:Review Section 8.2, pgs. 223 - 232Refer to the Sample Business Plan, Section 2.7, pg. 199In this section, you will describe your promotional strategies that you will use to attract and retain customers. Remember to explain how you will innovatively use existing platforms (such as blogs, social media, etc…) to effectively appeal to your target market.What advertising will you do as part of your promotional strategies? Why will this form(s) of advertising be effective for reaching your target market?What visual merchandising will you do as part of your promotional strategies? Why will this visual merchandising be effective for reaching your target market?What publicity and public relations will you include as part of your promotional strategies? Why will these publicity and public relations initiatives be effective for reaching your target market?What sales promotions will you include as part of your promotional strategies? Why will these forms of sales promotions be effective for reaching your target market?4.3Sales MethodsCompleted by 1/29/16 Instructions:Review Section 9.1, pgs. 239 - 248Refer to the Sample Business Plan, Section 2.8, pg. 200What will be your overall personal selling strategy to get sales from customers in your target market?4.4Sales Estimates *******Completed by 12/11/15******* You need this completed for yearly income statement304800083185 HYPERLINK "" (Click Here To Watch Tutorial)NFTE Business Plan Tutorial 10: Methods for Forecasting Sales0 HYPERLINK "" (Click Here To Watch Tutorial)NFTE Business Plan Tutorial 10: Methods for Forecasting SalesInstructions:Review Section 9.2, pgs. 249 - 258Refer to the Sample Business Plan, Section 3.1, pg. 200In this section, you will detail your first-year sales estimate. Use the following guiding questions to help with your estimates.Maximum Capacity: What are the maximum amounts of units could you physical make or deliver in a month?Break-Even Units: How many units do you need to sell to cover fixed expenses every month?Market Analysis: How many units can you sell based on your number of customers in your target market segment?Seasonality: How will sales be affected by different seasons and holidays? How will your ability to produce be affected by sales and holidaysInstructions:Review Section 9.2, pgs. 249 - 258Refer to the Sample Business Plan, Section 3.1, pg. 200Answer the questions for your own business. Note: Estimate how many units (items you plan to sell or services you plan to render) each month.MonthUnitsRevenue (Units * Selling Price)JanuaryFebruaryMarchAprilMayJuneJulyAugustSeptemberOctoberNovemberDecember TOTAL** Be sure to complete the Executive Summary after completing you plan.**STOP PLEASE TAKE Unit 4 Assessment: Click Here ................
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