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Legal Business Description 3-2. Strategic Alliances 3-3. Product 4-1. Current Product 4-2. Research and Development 4-3. Production and Delivery 4-4. The Market 5-1. Market Definition 5-2. Customer Profile 5-3. Marketing Plan 5-4. Sales Strategy 5-5. Distribution Channels 5-6. Advertising, Promotion, PR 5-7. Competition 6-1 ................
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