SALES LETTER: Pizza Shop
SALES LETTER: Pizza Shop
• You are the new manager of a local pizza restaurant near the college.
• In order to get new business, you decide to design a sales letter that you can deliver to the homes and apartments in your area.
• Brainstorm some details that you might include to boost business.
• Then draft a sales letter.
❖ Be sure to include the key elements of a sales letter:
o Arouse reader interest
o Develop your assertions
o Make your readers act
o Present an appealing style
• DESIGN:
o Remember the principles of audience awareness AND document design that you have already learned and experimented with.
o Follow the elements of proper page design.
▪ White Space!!
▪ Font style & size!!!
o Include graphics.
▪ pictures of food, beverages, building, mascot, …
• TARGET AUDIENCE =
o Local college students
• MAKE IT REAL:
o Create contact information for your business –
▪ name & address
▪ telephone & fax numbers
▪ Web site & e-mail
o Create prices, specials, coupons, guarantees, “fine print”…
o Rely on your own experiences as a pizza lover.
• DON’T FORGET:
o letter salutation (addressed to appropriate party considering the business & target audience)
o mind your White Space
o carefully select your font style & size
o only pizza?
o under-21 and over-21 crowd
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