SALES LETTER: Pizza Shop



SALES LETTER: Pizza Shop

• You are the new manager of a local pizza restaurant near the college.

• In order to get new business, you decide to design a sales letter that you can deliver to the homes and apartments in your area.

• Brainstorm some details that you might include to boost business.

• Then draft a sales letter.

❖ Be sure to include the key elements of a sales letter:

o Arouse reader interest

o Develop your assertions

o Make your readers act

o Present an appealing style

• DESIGN:

o Remember the principles of audience awareness AND document design that you have already learned and experimented with.

o Follow the elements of proper page design.

▪ White Space!!

▪ Font style & size!!!

o Include graphics.

▪ pictures of food, beverages, building, mascot, …

• TARGET AUDIENCE =

o Local college students

• MAKE IT REAL:

o Create contact information for your business –

▪ name & address

▪ telephone & fax numbers

▪ Web site & e-mail

o Create prices, specials, coupons, guarantees, “fine print”…

o Rely on your own experiences as a pizza lover.

• DON’T FORGET:

o letter salutation (addressed to appropriate party considering the business & target audience)

o mind your White Space

o carefully select your font style & size

o only pizza?

o under-21 and over-21 crowd

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