Business Plan Template

Business Plan Template

Business Name

Include your full business name. _____________________________________________________________________

Pitch

Write one sentence that describes the core of your business ("the who") and the value you bring to customers ("the what"). __________________________________________________________________________

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Target Market

Define your target market. Will you make candles for a mass market, mid-market, or high-end marketplace? Describe who will buy your candles, how they'll buy your candles, and how much they're willing to pay. __________________________________________________________________________

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Market Niche

Explain what makes your candles unique and separates your brand from the competition. __________________________________________________________________________ __________________________________________________________________________ __________________________________________________________________________ __________________________________________________________________________ __________________________________________________________________________ __________________________________________________________________________ __________________________________________________________________________

Branding

Describe your brand name and identity. __________________________________________________________________________ __________________________________________________________________________ __________________________________________________________________________ __________________________________________________________________________ __________________________________________________________________________ __________________________________________________________________________ __________________________________________________________________________

Startup Budget

List estimated costs for your first two months in business. __________________________________________________________________________ __________________________________________________________________________ __________________________________________________________________________ __________________________________________________________________________ __________________________________________________________________________ __________________________________________________________________________ __________________________________________________________________________

Product Line and Pricing

Describe your candle line and price points. __________________________________________________________________________ __________________________________________________________________________ __________________________________________________________________________ __________________________________________________________________________ __________________________________________________________________________ __________________________________________________________________________ __________________________________________________________________________

Sales Platforms

Explain where you'll sell your candles. __________________________________________________________________________ __________________________________________________________________________ __________________________________________________________________________ __________________________________________________________________________ __________________________________________________________________________ __________________________________________________________________________ __________________________________________________________________________

Structure

Describe your business structure, permitting, and licensure. __________________________________________________________________________ __________________________________________________________________________ __________________________________________________________________________ __________________________________________________________________________ __________________________________________________________________________ __________________________________________________________________________ __________________________________________________________________________

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