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 WELCOME TO YOUR PERSONAL...CONTENT INSPIRATION KITLET’S GET YOUR STORY STARTED!!STEP 1… YOUR OPENING TAGLINE.When the good folks of the internet land on your site, you only have a few seconds to grab their attention. They need to know instantly, how you solve their specific problem.Put yourself in their shoes. What sentence you let them know exactly:What do you do?What service do you provide?What problem do you solve?Why do they need your product?Add your tagline in hereCheck out some of these examples…Disney – The happiest place on earth.Avis – We try harder.Nike – Just do it.Capital One – What’s in your wallet?Kentucky Fried Chicken – Finger Lickin’ Good.Budweiser – The king of beers.L’oreal – Because I’m worth it.Staples – That was easy.Sony – Make believe.Federal Express – When it absolutely, positively has to be there overnight.Apple – Think Different.BMW – The Ultimate Driving MachineSTEP 2… YOUR CALL TO ACTION.People on a new website need a clear call to action. They need to know exactly what to do next.How are you going to start the conversation with your visitor?In a real-life situation you would say “Hello, how can I help?” In a clothes shop, people would want to look at clothes. In a restaurant, people want the menu, right?People are on your website for your service. Show them how to get it.Describe how you are going to start the digital conversation with your client.Check out some of these examples…NETFLIX - Note the great tagline and a red button to join up. Simple.SPOTIFY - Instant LEARN MORE button. Homepage is a step by step guide of exactly what you get. Brilliant.UDEMY - Instant search with WHAT WOULD YOU LIKE TO LEARN? Gets the user thinking with an instant question.For other business types, maybe a guide of common questions? A quiz to see if they would be a good fit?STEP 3… SOME DETAILS ABOUT YOU.Now people know what you do and what to do next, they now want to know who you are. They want to trust you.Why can you specifically help them with their problem?What is your background? Professional and personal.How did you get into the business you are in?You want a short version for the homepage for the skimmers......and a longer version for the folk that love details.Check out this example from Savvy Belly. A very personal story with a specific solution. 4… PROOF YOUR STUFF WORKS.Testimonials. Reviews. Most people don’t want to be the first. Even if you were offering a trial to “LIVE LIKE A MILLIONAIRE - FREE” people would need some convincing that it’s tried and tested.Normally if you are completely starting out, you won’t have these. The thing to do there is to get feedback by offering a special few a free trial. Testimonial 1Testimonial 2Testimonial 3More? Keep it going!STEP 5… DETAILS.Even if you just fill in the first 4 steps, you have plenty of content for a focused landing page. Landing pages are there for one reason. To inform or sell you 1 specific product.If you have an array of services, you’ll want a page or a group of pages to show them off!Get descriptive about each product or service with what it does, what the client gets, how it works, how they get it.What is your Product / Service called?Give the customer some juicy detailsWhat is your next Product / Service called?Give the customer some juicy details about itAnother Product / Service? Brilliant.Get people excited about it with lots of details.FINAL STEP… RESOURCES.To bring it all together, you’ll need a few more resources.Here is where to get them!IMAGES - DESIGN - COPYWRITER - .auFor even more check out my blog post “16 Productivity Tools You Need To Know About”HOPE THIS HELPED YOU GET INSPIRED! ................
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