FAIR SALUTE PROMOTION

[Pages:278]the radio stations of the U.S.A. during the presidential campaign of 1940. Some idea of the growing importance of radio in the public and political life of the U.S.A. is understood through the increased number of radio sets in use today (44,000,000) as compared with the number of sets in use in the presidential year of 1920 (400,000).

The Association of Broadcasters are hopeful that U.S.A. Rotary clubs and Rotarians will avail themselves of the opportunity to listen to the radio broadcasts during the presidential campaign which constitutes "a parade of ideas from which the U.S.A. voter can receive information upon which to base his judgment in casting his ballot."

In advance of September elections in South Carolina, WCSC, Charleston, is now promoting LISTEN BEFORE YOU VOTE, using announcements and movie trailers in 11 theatres throughout its service area.

One hundred red, white and blue LISTEN BEFORE YOU VOTE posters will be distributed to member stations, free, next week. Distribution is automatic. No order is necessary.

Several hundred stations, at least, will find it advantageous to distribute larger quantities in their service area. Many orders for extra quantities have already been received.

Station managers are urged to forward such orders at an early

date, because it is an advantage to have the posters on the premises in advance of actual use. A convenient order blank was enclosed with a one page letter to members August 14.

FAIR SALUTE PROMOTION

"1940's biggest broadcast,- the salute to American radio, August 3, received powerful air and newspaper

promotion in many cities. In Philadelphia, \VCAU used 250 lines of copy in the

"Bulletin" and "Inquirer". The top line was: "Hear It on \VCAU Tonight."

\VDBJ, Roanoke, Va., sponsored six inch -two column copy in both the Roanoke Times and the Roanoke W orldN ews. On August 3 the latter newspaper published an editorial on the broadcast. Its concluding statement,

agreeing with the industry's position in the matter of freedom of radio, said:

"In a democracy, the avenues for communication of information and ideas must be kept open and free."

\VJTN, Jamestown, N. Y., ran 250 lines of copy in one ad and 84 lines in another. The display of the former read: "A Must on Your Radio Calendar! The biggest parade of radio stars in the history of the industry on one and the same program."

Advertising

FREE OFFERS

The Bureau of Radio Advertising has invited the following concerns to use radio on a regular basis in promoting their various interests:

The Glycerine Producers' Association, who have sent to stations dessert recipes calling for the use of glycerine.

Ringling Brothers, Barnum and Bailey Circus, who ask stations to broadcast recordings dealing with "educational material on circus history, circus life in general, etc."

Lawrence H. Selz Organization, who are currently issuing publicity on behalf of insulating materials and carbonated beverages.

Pan American Society for Tropical Research, who have a very interesting proposal offering station managers a Panama hat in

return for free time telling about the rare and exotic flora of

Ecuador.

Ziff -Davis Publishing Company (Pets Magazine) who have devised a plan to bring refugee dogs from Great Britain and find homes for them in America. Radio is asked to broadcast the plea, which was turned down as impracticable by the English

Kennel Club. The Woman Magazine, who would be glad to have stations

offer their listeners a special subscription rate, as an audience test. Your Life Magazine, who are submitting as news matter pub-

licity scripts calling attention to articles in their forthcoming issue.

Cost -per -Inquiry

In addition, the following have recently made percentage proposals to member stations, and have been advised by the Bureau that such methods are not acceptable to reputable broadcasters:

Huber Hoge & Sons, on behalf of Velva-Tize; Playcrafters, on behalf of Foot Master Balm. Benton & Bowles, Inc., has asked stations to broadcast plans for a National Certo Jelly Making Contest. The rules of the contest state that only jellies and jams made with Certo are eligible. In view of this, the Bureau believes that time should be paid for on the regular basis, and has advised the agency accordingly.

AIR CONDITIONING TRAINING CORP.

Many stations may be interested in the following FTC complaint:

A Federal Trade Commission complaint charging misrepresentation in the sale of a correspondence course in air conditioning and refrigeration has been issued against Air Conditioning Training Corporation, and its officers, Benjamin M. Klekner, Morris A. Gluck and Leon J. Knight, 789 Wick Ave., Youngstown, Ohio.

According to the complaint, the respondent corporation misleadingly represented that students who complete its training course are assured of employment in the air conditioning and refrigerating industry; that the air conditioning industry has designated the respondent to train men for employmnt ; that many vacancies exist in the air conditioning and refrigeration industry that are available to students who complete its training, and that representatives of the air conditioning and refrigeration industry actively participate in the conduct of the school and in the giving of instruction, when such are not the true facts.

Further misleading representations alleged in the complaint are that respondent's salesmen are experts in vocational guidance; that students while pursuing its course will be qualified and able to secure part time work in the servicing of air conditioning and refrigeration equipment, and that persons with insufficient background are qualified to pursue its course of instruction, when such are not the facts.

The respondent also allegedly claims that beginning wages in the air conditioning and refrigeration industry are greater than they are in fact; misrepresents the extent and nature of fees payable by students for its course of instruction, and exaggerates the extent of its laboratory and shop equipment.

Twenty days are granted for filing answer to the alleged violation of the Federal Trade Commission Act.

Engineering

ENGINEERS' CITIZENSHIP

The FCC has extended for one month-to September 15-the

time for compliance with its Order No. 75 calling upon each licensed

August 16, 1940 - 4503

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