E-mail Marketing Specialist - Greenpeace

GREENPEACE Belgium E-mail Marketing Specialist Job Description

Job title

: E-mail Marketing Specialist

Valid from

: 01/10/2020

Job Grade

:

Reports to

: Head of Engagement

Line-manages

: -

1/3

OVERALL PURPOSE OF THE JOB

Greenpeace Belgium is a people powered organization that drives people to take more action by giving their

time, money or voice. The E-mail Marketing Specialist is essential for the delivery of our vision at Greenpeace.

The E-mail Marketing Specialist is responsible for overseeing the mass e-mail programme, ensuring we are able

to offer our donors and supporters exceptional and personalized experiences to drive income and engagement.

SCOPE

The E-mail Marketing specialist coordinates and implements, in cooperation with relevant stakeholders, the email marketing strategy of Greenpeace Belgium.

Interacts with engagement, fundraising, communication and database teams and reports to the head of

engagement to ensure delivery of engaging and effective communications through the e-mail channel.

It can be required to contribute to Greenpeace International (GPI) or other National or Regional Offices (NRO's)

within the field of one's expertise (spreading expertise, international co-ordination or development of a database

aspect, ...).

As any GPB staff employee, an E-mail Marketing Specialist can be asked to participate in and/or to coordinate

particular projects. These projects do not necessarily have to fall within one's field of expertise.

MAJOR FUNCTIONS / RESPONSIBILITIES

Conceptual tasks, Strategy Development and/or Project Development

-

Manage the e-mail program for supporter engagement (money, time and voice), working closely with

fundraising and communications.

-

Design and implement an e-mail marketing strategy that contributes to the objectives of acquisition and

retention

-

Understand program goals to ensure communication and narrative alignment.

-

Write and produce engaging e-mails that motivate our supporters to take action, donate, volunteer and

keep coming back for more

-

Test new practices. Use research, insights and A/B testing to optimize campaigns.

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Work with the data and BI teams to track and benchmark e-mail performance.

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Ensure key supporter information is tracked correctly for Engaging Networks and any other CRMs, and

manage lists for targeted campaigns (ensuring the audiences and the hierarchy of automated journeys are

correct).

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Work closely with the digital specialists to ensure technical collaboration and timing aligns.

-

Implement marketing automation campaigns.

Support / Coaching / Leadership

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Act as Greenpeace Belgium e-mail expert. Stay up-to-date with trends for e-mail marketing, advocacy, and

fundraising.

-

Train colleagues in e-mail best practices, reporting, and other technical needs.

asbl Greenpeace Belgium vzw

Chauss¨¦e de Haecht 159 Haachtsesteenweg - Bruxelles 1030 Brussel

T (02) 274 02 00 F (02) 274 02 30 E info.be@

banque / bank IBAN: BE03 0011 3807 0684 BIC: GEBABEBB n¡ã d¡¯entreprise /ondernemingsnr. 0424 496 447

Imprim¨¦ avec encres v¨¦g¨¦tales sur papier recycl¨¦ blanchi sans chlore. / Gedrukt met inkten op plantaardige basis op niet met chloor gebleekt kringlooppapier.

greenpeace.be

Implementation

GREENPEACE Belgium E-mail Marketing Specialist Job Description

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COMPETENCY PROFILE

Organization competencies

-

Professionalism

-

Achievement

-

Interpersonal relationship

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Knowledge sharing

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Values diversity: knowledge and experience with anti oppression work / experience in other social

movements against oppression.

-

Innovation

Functional competencies

Technical

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Excellent dutch or french writing skills.

-

Knowledge and/or experience with digtal marketing.

-

Knowledge and/or experience with e-mail marketing or with e-commerce.

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Knowledge and/or experience with e-mail writing, coaching and editing.

-

Deep understanding of engaging, creative and personal writing for email advocacy and fundraising. Able to

draft and test multiple approaches to deliver irresistible content.

-

Knowledge of HTML / css.

-

Expertise in online platforms and tools such as CRMs (we use Engaging Networks).

-

Skills in list health and management (like segmentation, improving deliverability, welcoming new

supporters, and engaging lapsed supporters).

-

Marketing automation expertise, including knowledge of key concepts and recent experience with latest

best practices for workflows, triggers, personalization, segmentation, targeting and drip campaigns.

-

Experience with SMS, WhatsApp engagement.

-

Audience understanding and segmentation.

Method related

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Set and review goals, assess risks and outcomes, and analyze data.

-

Self-motivated.

-

Attention to details.

-

Capable of working autonomously.

Social / self

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Flexible, ability to quickly adjust plans to meet the needs of the team.

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Experience with coordinating multiple stakeholders to a timeline.

-

Team player.

-

Strategic orientation

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Managing vision

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Planning and organizing

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Empowering and developing people

ATTITUDE

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Identification with Greenpeace goals and supportive of Greenpeace values.

-

Autonomous / initiative / work independently.

asbl Greenpeace Belgium vzw

Chauss¨¦e de Haecht 159 Haachtsesteenweg - Bruxelles 1030 Brussel

T (02) 274 02 00 F (02) 274 02 30 E info.be@

banque / bank IBAN: BE03 0011 3807 0684 BIC: GEBABEBB n¡ã d¡¯entreprise /ondernemingsnr. 0424 496 447

Imprim¨¦ avec encres v¨¦g¨¦tales sur papier recycl¨¦ blanchi sans chlore. / Gedrukt met inkten op plantaardige basis op niet met chloor gebleekt kringlooppapier.

greenpeace.be

Leadership competencies

GREENPEACE Belgium E-mail Marketing Specialist Job Description

-

Results oriented.

-

Stress resistance.

-

Integrative thinking.

-

Willingness to learn.

-

Collaborative.

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Enthusiasm.

-

Flexibility.

-

Hands-on.

-

Proactiveness.

3/3

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Based at the Greenpeace Belgium office in Brussels.

-

Flexible towards working hours.

asbl Greenpeace Belgium vzw

Chauss¨¦e de Haecht 159 Haachtsesteenweg - Bruxelles 1030 Brussel

T (02) 274 02 00 F (02) 274 02 30 E info.be@

banque / bank IBAN: BE03 0011 3807 0684 BIC: GEBABEBB n¡ã d¡¯entreprise /ondernemingsnr. 0424 496 447

Imprim¨¦ avec encres v¨¦g¨¦tales sur papier recycl¨¦ blanchi sans chlore. / Gedrukt met inkten op plantaardige basis op niet met chloor gebleekt kringlooppapier.

greenpeace.be

SPECIFIC WORK ENVIRONMENT

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