JOB DESCRIPTION - Amazon Web Services

JOB DESCRIPTION

Job Title:

Senior Marketing Specialist

Department:

Marketing, Events & Communication Team

Campus Location:

Rotorua & Tauranga

Reports To: Salary Band & Range:

Marketing & Creative Manager

T4 $73,722.63 - $86,732.50 (40 hour FTE)

$69,114.96 - $81,311.72(37.5 hr FTE)

Job Purpose:

The Senior Marketing Specialist is part of the Marketing and Creative team. They are responsible for building and maintaining strong effective relationships with faculty under a business partner model to deliver end to end marketing that aligns with both faculty and institutional KPI's including but not limited to tactical campaigns, faculty events and industry partnerships. The Senior Marketing Specialist will be responsible for creating and executing creative and effective marketing and content strategies to support their faculty and the institute endto-end.

Date:

January 2021

Organisational Context:

Head of Marketing & Communications

Administrator(s)

Marketing & Creative Manager

Senior Marketing Specialist

Senior Marketing Specialist

Marketing Specialists

Senior Graphic Desinger

Graphic Designers

Communications & Content Manager

Sponsorship & Engagement Manager

Senior Digital Experience Specialist

Content & Social Specialists

Events Specialists

Digital Content Administrator

Graduate Marketing & Events Intern

Content Specialist

Student Ambassadors

Publication Specialist

Digital Experience Developer

Toi Ohomai Institute of Technology Strategic Intent 2017 ? 2020

Globally education is undergoing disruptive change, driven by technology; learner expectations of employment outcomes; as well as employer & government expectations of relevance and value. Delivery models have changed more in the past 10 years than in the previous 100 years and are expected to change even more rapidly. In this context Toi Ohomai will systematically and continuously adapt to ensure that its education models and practices are relevant; that our technology, systems and processes meets future business needs; that staff capability and culture embraces change; and our physical asset base meets future learning needs, with a specific focus on improving access to education and enabling employment opportunities throughout the Bay of Plenty.

Toi Ohomai's ability to produce the best possible outcomes for our students, communities and business through seamless connectivity with our regional stakeholders, and Iwi in particular, is critical to the social, cultural, environmental and economic wellbeing of the wider Bay of Plenty region.

Toi Ohomai Institute of Technology will:

We will:

1. have meaningful and effective partnerships

2. deliver tertiary education, research and technology transfer to meet the needs of the region.

3. be innovative and support innovation

4. be learner-centred

5. be a sustainable organisation

a. Be a strategic education partner to Iwi, industry and the communities in the region.

b. Recognise Iwi of the region as rights holders c. Work collaboratively with other education providers. d. Work closely with government agencies. a. Ensure that we understand and meet the tertiary

education needs of the region. b. Provide accessible and adaptable pathways for

learners. c. Develop our discipline and research strengths to align

with those of the region. d. Be active in technology transfer and applied research

for industry. a. Create an organisational culture that encourages and

supports innovative practice. b. Develop activities that support new innovators and

entrepreneurs in our region. c. Embrace and share new technologies and practices in

education and industry. d. Build our capability and delivery of STEM subjects and

courses a. Offer a range of services to support student success

prior to enrolment, during their study and beyond graduation. b. Tailor our educational delivery to suit the needs of the learners and to enhance their employability. c. Ensure our campuses, programmes, delivery and support mechanisms engage and support Maori and Pasifika students to achieve success. d. Create a culturally-safe environment for all learners. a. Ensure that we are financially responsible and sustainable. b. Develop revenue streams appropriate to our core purpose. c. Maintain the highest standards of health and safety for our staff and students. d. Develop the capability of our staff to meet the future needs of the organisation. e. Minimise our negative environmental impact. f. Contribute to the social cohesion of our communities.

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Toi Ohomaitanga: how we act and behave at Toi Ohomai will be guided by our values

Resource Management:

Financial Authorities

Staff Authorities:

Budget owner: No

Delegated Financial Authority as per Toi Ohomai's Delegations Policy: No

Number of Direct Reports: 0 Number of Indirect Reports: 0 Responsible for contract staff, and/or coaching, training of others: No

Responsible for new employee hire: No

Functional Relationships:

INTERNAL

? Marketing & Communications team ? Leadership Team ? Faculties ? All Staff ? Students

EXTERNAL

? Media Suppliers ? Strategic partners ? Business & community sectors

Key Competencies

The following list articulates the key competencies that the Senior Marketing Specialist will provide. The delivery of all key competencies should align to the delivery of Toi Ohomai's Strategic Intent and values.

The following list articulates the generic key responsibilities of the role. In addition to these the employee may also be required to undertake reasonable tasks and projects beyond these responsibilities.

Key Competencies:

have meaningful and effective partnerships

? Build strong effective relationships with faculty and its staff

? Build strong and effective relationships with the Marketing, Events and Communication teams

? Build strong and effective relationships with regional campuses and staff

? Proactively engage with faculty to identify and take action on areas that require more or less marketing support;

? Engage with external agencies as appropriate for required resources (for example advertising bookings);

Expected Outcomes

? Feedback demonstrates strong and effective relationships;

? Positive feedback is received from internal stakeholders regarding service and deliverables;

? Advertising strategies are formulated and executed for clients groups;

? Content produced is well informed and shows evidence of active research being conducted and acted on;

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? Actively engage with stakeholders including students, graduates, staff and industry to produce compelling content and copy for collateral;

? Represent Marketing & Communications across a range of internal Toi Ohomai projects as required.

? Staff and leadership are well informed and upto-date with planned marketing & communications work

? Correct sign off procedures are followed. ? Regular visibility within faculty ? Marketing presence at faculty events ? Regular visibility at regional campuses

deliver tertiary education, research and technology transfer to meet the needs of the region. ? Understand student motivations and faculty

needs and translate these through actionable marketing plans; ? Consistently reviewing marketing strategies and tactics with faculty ? Seek and review relevant advertising and marketing information and technologies, to ensure Toi Ohomai is a leader in the marketing arena; ? Operates effectively across campuses to meet organisational needs across the region. ? Assist to upskill the marketing team through hosting PD sessions, reviewing campaign plans and offering strategic solutions be innovative and support innovation ? Identify non-traditional forms of advertising channels/tools for student recruitment; ? Design and execute creative, multi-channel advertising and promotion strategies and campaigns; ? Identify and action, or escalate as appropriate, potential opportunities for innovation and improving the efficiency and effectiveness of Toi Ohomai's marketing; ? Look for opportunities to include content campaigns and projects ? from concept, to execution through to measurement.

be learner-centred

? Uses media that is relevant and engaging to the current and future student population;

? Engages proactively with students in classrooms and field trips.

be a sustainable organisation

? Works collaboratively with the team to contribute to and deliver the Marketing & Communications Plan and a range of marketing projects;

? Data is analysed and used to rationalise and drive continuous improvement initiatives;

? All advertising outputs show a professional level of copy and design that reflect key brand messages.

? Faculty campaign plans become more strategic and learner-focussed

? All on and off-line advertising campaign outputs are of a high standard. Imagery and copy are compelling to potential student target markets;

? Ensure that all advertising and promotions comply with Toi Ohomai branding, TOV and positioning;

? New advertising channels /tools are identified and integrated into the marketing mix;

? Opportunities are identified; new ideas and appropriate technologies are utilised;

? Content projects and campaigns are relevant and engaging and hit the mark with target audiences.

? Identify new ways of working that maximises productivity and output

? Programme targeted advertising is successful in increasing applications;

? Projects across the marketing space are simple and effective with positive user experience.

? Understand programme key selling points for potential students

? Faculty marketing plans for client groups are effective and align to the overall marketing & communications plan;

? Analysis is performed and data is used to inform new marketing campaigns and ideas;

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? Provide campaign-specific and business wide reports on results and eventual revenue generated.

? Faculty marketing plans are delivered on budget

Note:

? Constant analysis of campaigns is performed to optimise budget

? Advertising campaigns have clear, measurable goals and associated strategies for achieving application targets;

? External recruitment advertising is planned and implemented in line with corporate recruitment strategies;

? Competitor marketing activity and trends are reviewed and recommendations are made and acted on where appropriate.

The above Key Competencies are provided as a guide only. You are expected in your role to undertake any and all reasonable and lawful instructions and / or delegated tasks given by your manager, or someone in a position authorised to give such instruction. The precise performance measures for this position should be discussed between the jobholder and manager as part of the performance development process.

Person Specification Qualifications

Essential: ? Tertiary qualification in marketing or

communications.

Desirable:

Knowledge / Experience

Essential:

? At least four years' experience in a Marketing role.

? At least four years' experience working with digital and/or web teams.

? Experience in developing and delivering a range of diverse marketing and communications projects.

? Experience in brand management and brand application.

? Experience developing business relationships and working with key stakeholders.

? Exceptional oral and written communication skills.

? Demonstrated attention for detail. ? Experienced in increasing engagement both

online and offline ? Experience in creating and managing paid

search, social and other digital campaigns ? Knowledge of digital channels not limited to but

including; Social advertising, Google ads, EDM, Analysis and Tracking (Google Analytics, Tag Manager, Facebook),

Desirable:

? Leadership/management experience ? Experience in account management

Skills and Attributes Essential:

Desirable:

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