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Make It Easy & Convenient to Give (adapted from Generosity Rising, by Scott McKenzie)?2016 Abingdon Press Used by Permissions. All rights reserved.When sending out e-mails and other forms of electronic communication, always include a “Give” button or link. Test the link or button and make sure it is both easy and convenient. Make sure on your home page that there is clearly visible “Donate” or “Give” button. Again, make sure it is both easy and convenient to use.Look into using QR codes, text giving, and if in person, giving kiosks, and square readers. With each donation, provide givers the opportunity to make it a re-occurring gift.Unsure about accepting credit cards or online gifts? Think about how often you pay using a credit or debit card. This lowers the barriers of allowing people to participate in the spiritual practice of giving. There is a fee associated with online giving. However, it is better to receive 97% of the gift than 0%. On the platform you select, you can often add an option for donors to cover the cost of the fee. As soon as you receive a gift make sure an appropriate acknowledgement and thank-you is sent. Ensure that the automatically generated thank-you is appropriate for a church and not just any business. At least quarterly, thank people for their generosity and remind them of all the available ways to give. Invite people to participate in re-occurring online giving or monthly EFT withdrawals. Specification for Giving:Online Giving Options:Set up an online offering plate through the conference. Pros: Quick and easy to contact Mike Potts to get started. Cons: There is a time lag between when a donation is made and when funds are sent to your church. up a simple online account, like through PayPal. This is an easy first step in online giving. Pros: Quicker turn-around of funds and donor reports. You have the ability to thank donors quickly. Cons: Time to set up and maintain the PayPal account. Explore other online giving platforms like Vanco, Tithly, Elexio and others. Determine if you need the ability to give online, mobile, text, kiosk, and swipe. Platforms can also provide donation reports, personalized thank you and acknowledgements.Review or create a church gift acceptance policy. Do you accept estate gifts? Gifts from IRAs or stock? What account information do you need to provide an individual or broker to make that transaction? How do you acknowledge the gift? Will you hold on to stock for a period of time or sell immediately? Put policies in place, create a short document that outlines ways to give, have it approved by the Finance Committee.Link to a Sample Gift Policy: you have members in your congregation that are 70? or older? If they own a Roth or Traditional IRA, the Charitable IRA “Rollover” or “Qualified Charitable Distribution” (QCD) is a way for individuals to give using their IRA while bypassing their gross income. Individuals can contact their IRA manager and request a distribution be made directly to your church. Be prepared to offer needed information, facilitate this process, and say thank you. ................
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