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JOB PACKMarketing and Communications OfficerOctober 2020October 2020Dear CandidateMarketing and Communications OfficerThank you for your interest in the above post. This job pack contains the job description, person specification and some general information about our organisation. It might also be helpful for you to look at our current programmes and projects. Please read about those here: If you would like to apply for the post, please apply using the online application form via our website at Please use the person specification in this pack as a guide to respond to the application form and tell us why you are a good fit for this role. We also kindly ask that you complete the Equality and Diversity Monitoring online form (when prompted to do so). The information you give us will help us to refine our employment practices .All details that you provide will be kept in strict confidence and will not be viewed by any member of the selection panel.If you would like to receive any part of the application in an alternative format, please get in touch: 0113 243 9867/ admin@ The closing date to apply is: Monday 16th November 2020, 5.00pm.Interviews will take place in Leeds city centre* during week commencing 30th November 2020.*If interviews are unable to happen in person due to restrictions in place for COVID-19, interviews will be held online via Zoom. Thank you for your interest, and I look forward to receiving your application. If you have any questions or would like an informal chat about the post, please contact Yorkshire Dance’s Marketing and Communications Manager Julia White on 0113 243 9867.Yours faithfullyWieke Eringa,Artistic Director and CEO of Yorkshire Dance Yorkshire Dance Recruitment StatementWe recognise the positive values of diversity, promote equality and challenge discrimination. We welcome and encourage job applications from people of all backgrounds.Our jobs are open to all and we particularly welcome applications from people with a disability, people of African or Caribbean heritage and people of South, East and South East Asian heritage and people who experience racism, as they are currently under-represented at Yorkshire Dance.We will commit to interviewing people who experience racism or have a disability who can demonstrate an acceptable level of evidence against the essential criteria of this role.We operate a transparent scoring system, applying a score against each response the candidate gives to the essential skills and experience required by this role. If you would like more information about the scoring system please contact us on: HYPERLINK "mailto:admin@" admin@.There is a tick box on the application form which asks:?Do you wish to be considered for this role under our commitment of interviewing people who experience racism or have a disability??[? ]Please tick this box if relevant to you. We will never ask for clarifying or supporting information at application stage. Information collected within the equal opportunities form is kept separately and anonymously and does not form part of the selection process.If you require support in completing your application, or would like to receive or submit the application in an alternative format, please contact our Administrator Lizz on:?admin@Marketing and Communications OfficerJob Description Main purpose of the job:To make a significant contribution to raising the profile of Yorkshire Dance, the impact of its work and maximising income. Position in the organisation:The post-holder will report to the Marketing and Communications Manager.Scope of the job:To support the development and implementation of Yorkshire Dance’s marketing, communications, audience development and digital strategies.To assist with raising the profile of the organisation and its activities, maximising income and support for Yorkshire Dance.To assist with the development of existing audiences, funders and partners.To help build new audiences, funders and partners for Yorkshire Dance activities.To help promote Yorkshire Dance’s programmes and services that champion the value of dance.Key ResponsibilitiesMarketing:Contribute to raising the profile of Yorkshire Dance and its work across a range of sectors (dance, arts, cultural, charitable, health) in order to champion the value of dance by:Working with the Marketing & Communications Manager to develop, plan and deliver the company’s marketing campaigns in line with relevant strategies.Support project marketing and fundraising campaigns as appropriate.Ensure Yorkshire Dance’s brand and visual identity is represented correctly both internally and externally ensuring all partners / supporters / funders adhere to brand guidelines across all channels. Ensure Yorkshire Dance’s commitment to equality and diversity is reflected in its designs and communications (Creative Case) by ensuring use of inclusive images and language. Ensure Yorkshire Dance’s design and communications are in line with current Disability Discriminations Act good practice.Represent Yorkshire Dance at media and other external events as appropriate.Oversee and develop evaluation and feedback tools to measure the effectiveness of the Yorkshire Dance’s marketing campaigns and quality/impact of our activities on our audiences. (This include use of Audience Finder, Insights and Impact and other Arts Council tools as required.)Assist the Marketing & Communications Manager with best practice data management across the organisation in line with data protection legislation (including GDPR). Assist the Marketing & Communications Manager with analysis of data from our central data base Salesforce including ticketing and booking data. Manage Yorkshire Dance’s archive of video and photography, as well as print materials.Perform any other duties relevant to the needs of the role.Digital and online engagement:Work with the Marketing & Communications Manager to co-ordinate the development of the Yorkshire Dance website, with particular responsibility for content management and maintenance.Develop and lead on creative social media initiatives across key channels, including the creation of content.Assist the Marketing & Communications Manager with the development and creation of new and exciting digital content including video, live streaming and podcasts.Press, PR and Communications:Work alongside the Marketing and Communications Manager to develop positive working relationships with the press and media (including agencies) to promote Yorkshire Dance’s activities. Support and assist the Marketing and Communications Manager with the creation and distribution of press releases.Support and represent the marketing team at press briefings and other external publicity events. Manage Yorkshire Dance’s reciprocal relationships with other organisations (including the press) to ensure content is regular and mutually supportive.Continue to develop and update Yorkshire Dance’s press and key contacts database.General duties applicable to all staff:Maintain a working knowledge of Yorkshire Dance’s programmes, events and activities.Undertake all activities in compliance with Yorkshire Dance’s policies and procedures with particular reference to equality and health and safety. Act as an advocate for the organisation, communicating enthusiastically and confidently about the work and values of Yorkshire Dance.To participate in staff meetings, the staff review and development scheme, and undertake continued professional development activities as identified.Terms and ConditionsSalary: ?18k – ?20k per yearPension:Where eligible, auto-enrolment in company pension scheme; employer contributions in line with statutory auto-enrolmentPeriod of contract:PermanentHours of work: 37.5 per week including evening and weekend work (no overtime is payable; Time off in Lieu is available by agreement).Annual leave:20 days plus statutory holidays; Plus two extra days per year after the first completed year of service and an extra one day per year for the next three completed years of service – up to a maximum of 25 days per year, plus statutory holidays.Probation period:6 monthsNotice period:1 month (1 week during probationary period)Marketing and Communications OfficerPerson SpecificationEssential QualificationsGCSE English and Mathematics or equivalentSkills Excellent organisational skills with highly developed attention to detail and high levels of accuracyGood understanding of, and commitment to, customer care A positive and creative attitude towards problem-solvingProven ability to work as a self-starter and as part of a small teamCommitment to equality principlesExcellent communication and interpersonal skills, including:Excellent social media skillsAccurate copywriting skills and the ability to write informatively and persuasivelyExcellent IT skills, in particular knowledge of the full Microsoft Office Suite, graphic design software and Customer Relationship Management Systems (CRMs) and/or ticketing software. ExperienceMinimum six months’ experience in a marketing/communications environment (including experience gained in a voluntary or educational environment). Experience of designing and creating print and digital content, ideally using Adobe Creative software and video editing software (e.g. iMovie, Premium Pro).Experience of editing and maintaining a website on platforms such as WordPress or Wix. Experience of designing and distributing e-newsletters on platforms such as Campaign Monitor or Mail Chimp. DesirableExperienceExperience and understanding of data analysis, in particular that of audience and/or ticketing data.Experience of promoting events or services.Experience of writing a press release.Archiving experience (with a focus on archiving digital content).An interest in arts and mitment to social inclusion and the arts as a catalyst for change. A Brief History of Yorkshire DanceYorkshire Dance was launched in 1982 and found a permanent home in 1985 with the purchase of a derelict four-storey factory in Leeds City Centre. In 1991 Yorkshire Dance was recognised by the Arts Council as one of the first five national dance agencies. This national status and associated funding enabled Yorkshire Dance to develop the areas of production and promotion alongside a full and varied programme of centre-based classes and courses for people of all ages and levels of experience. A strategic review (2010) enabled Yorkshire Dance to re-focus its mission on championing the development of dance in Yorkshire through (1) artist development, (2) regional infrastructure development and (3) delivering quality dance experiences with the least engaged. Our aim is to raise standards, increase knowledge and understanding and foster creativity and innovation. Yorkshire Dance is a hub for artists to share practice, create, research, take-risks and test work with new and existing audiences. Continued artist development support includes a professional dance membership scheme, a residency programme and targeted workforce development. A monthly performance programme, Friday Firsts, provides a small scale platform for newly-produced work and work in progress. Our ongoing programme of work includes a programme of strategic dance development interventions for the Yorkshire region notably through 4 regional hubs and flagship regional youth dance showcase Fresh.In recent years our Youth and Community programme has focused on developing expertise in work with elderly people, learning disabled people and young people in areas of deprivation. Partnerships with two major Universities are enabling us to research and demonstrate impact. Yorkshire Dance is a lead partner and player in hosting high profile and strategic dance events in the region. These have included British Dance Edition in February 2006, and more recently Big Dance in 2012 which saw over 70,000 people participating in and watching 54 ‘days of dance’ from Bridlington to Doncaster. Other programming highlights include three Juncture festivals (2012, 2014, 2016) curated by Charlotte Vincent, Wendy Houstoun and Gillie Kleiman, and the NESTA/ AHRC/ACE digital research project respond_ (2014).Yorkshire Dance is an active partner of the Leeds Dance Partnership, a new strategic step-change initiative supported by Arts Council England: Leeds Dance Partnership.Yorkshire Dance benefits from regular core funding from Arts Council England, as a National Portfolio Organisation, and from Leeds City Council. It is a company limited by guarantee and a registered charity. We actively promote an equality policy and strive to work with a diversity of artists, users, suppliers and employees. Our most recent Annual Review is available here. 397192541274Chief Executive &Artistic DirectorChief Executive &Artistic Director7448550162560Executive DirectorExecutive DirectorTier 14333908876894810901659735023677740383249394753972527716836471181100117475Programmes DirectorProgrammes Director 98197413183219824701530352268864126357Tier 27973694971556677318948726821848131413823058074574 7496175109220Facilities ManagerFacilities Manager381000038734Artist Development ProducerArtist Development Producer270509938735Creative Projects Producer(part-time)Creative Projects Producer(part-time)159067548259Youth and Community Dance ManagerYouth and Community Dance Manager499110038734Marketing and CommunicationsManagerMarketing and CommunicationsManager571500175895Project Manager -older adults(part-time)Project Manager -older adults(part-time)6286500129539DevelopmentManagerDevelopmentManager17868894634865Freelance dancers &Freelance dancers &7562844634865Freelance Admin and coordinatorsFreelance Admin and coordinatorsTier 3 21241451242778134364929735562600125006142885292356822992558887743835263454991100125095Marketing and Communications OfficerMarketing and Communications Officer768667541275Site Supervisor (part-time)Site Supervisor (part-time)881062545084Financial Administrator(part-time)Financial Administrator(part-time)Tier 4 97155156541866900149225Youth and CommunityOfficerYouth and CommunityOfficer589216556514Administrative Assistant (part-time)Administrative Assistant (part-time)700087546989Facilities CoordinatorFacilities CoordinatorTier 5 Incl. Interns7800975152400Part time Front of House TeamPart time Front of House Team87630019050Freelance Artists & PractitionersFreelance Artists & PractitionersFreelancers ................
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