KeyBank Broadway Series



KeyBank Broadway Series

May 1 – June 23, 2013

Tues. – Sat. 7:30pm; Sat. matinee 1:30pm; Sun. 1pm & 6:30pm

Running Time TBD

OFFICIAL SHOW BLURB

The Tony Award winning musical comedy GUYS AND DOLLS is a sure bet that soars with the spirit of Broadway! Set in vivid, mid-20th Century New York City and buoyed by a Frank Loesser score that is among the most immortal works in theater history, this American classic has been called “the perfect musical comedy.” Featuring an eclectic ensemble of high-rolling gamble “guys,” well-meaning missionary “dolls” and brassy-voiced showgirls, GUYS AND DOLLS is a toe-tappingly fun and romantic fable about gambling men and the strong-willed women who love them.

TALKING POINTS

- The story follows three small-time gamblers and their attempts to run an illegal floating craps game. In order to secure a “safe” place for the game, Nathan Detroit places a bet with another gambler, Sky Masterson (who will bet on virtually anything) that he can’t take a “doll” of Nathan’s choice to dinner. Sky agrees, and Nathan chooses Sarah Brown, head of the Save-A-Soul Mission. As Sky attempts to win Sarah’s hand, Nathan finds himself in trouble with his own fiancée of 14 years, nightclub singer Miss Adelaide – all while still attempting to win big on the illegal games. Comedy, schemes and hijinx abound as the gamblers (“guys”) and their ladies (“dolls”) attempt to work things out.

- Includes several well known songs like “Sit Down, You’re Rockin’ the Boat,” “Luck Be a Lady,” and “A Bushel and a Peck.”

- The original musical premiered on Broadway in 1950, with a West End premier in 1953. The show has had numerous revivals and tours and has become a popular choice for school and community theatre productions.

- The 1992 Broadway revival starred Nathan Lane, Peter Gallagher and Faith Prince

- Several other notable actors have held roles in various revivals of the show, including Ewan McGregor, Jane Krakowski, Douglas Hodge, Patrick Swayze, Don Johnson and Oliver Platt

- The 1955 film adaptation starred Marlon Brando as Sky, Frank Sinatra as Nathan Detroit, Jean Simmons as Sarah and Vivian Blaine as Adelaide.

Casting notes: Produced by Great Lakes Theater. Auditions will be held in the spring (TBD, likely February or March)

Awards and Special Notes: The original 1951 production was nominated for five Tony Awards – including Best Musical – and won all five. The recent revival was nominated for two 2009 Tony Awards (Best Revival of a Musical and Best Scenic Design).

Official website: shows/guysdolls OR

Facebook: gltfcleveland

Twitter: @GLTFCleveland

Additional show experience offerings: Pre-show Broadway Buzz at the Idea Center (one hour before all shows), Chats with the cast immediately after Thursday performances

CONTACT INFO

Marketing contact:

Pam Menhenett / pamm@ / 216.288.4551

Publicity contact:

Elise Rossman / rossmane@ / 216.640.8656

Todd Krispinsky / tkrispinsky@ / 216.241.5490 x 317

Digital contact:

Stephanie Anderson / andersons@ / 216.640.8652

AUDIENCE DEMO

Target audience: Women 35 – 65+

Age appropriateness: All ages

Adult content: None

Niche audiences: Fans of traditional Broadway shows, Great Lakes Theater fans, Sinatra fans, high school drama clubs, community theater groups

PROGRAMMING

TV

- focus on women 35 – 65+

- potential programming includes Local News, CBS Sunday Morning, PBS, Today Show, Good Morning America

- cable stations include Bravo, A&E, HGTV, CNN, Lifetime, Fox News

RADIO

- directed at women 35 – 65+

- formats include NPR, Soft Rock, Talk Radio

SALES WINDOW

Print – Late March through show dates

Electronic – Late April through show dates

Online – April - June

Outdoor – May - June

SAMPLE PROMOTIONAL / CONTESTING IDEAS

**While these sample promotions and contests will give you an idea of what we are looking for, by no means are these the ONLY ideas you can use for GUYS AND DOLLS. Please feel free to be creative and tweak these concepts, or come to us with completely new and original ideas for discussion!**

Potential Third Party Partners

Horseshoe Casino, Nighttown, upscale bars/restaurants, music stores, costume shops, coffee shops, bookstores, jewelry stores, travel agencies, beauty salons

Examples

Themed dinner/drinks – Have a local restaurant theme their food or drink menu around the songs in the show or the 1930s era

All “Dolled” Up – partner with a beauty salon to win a prize pack for a group of ladies to get makeovers before heading to the show

Fashion Forward – have a mall or department store host a fashion show of the latest trends for guys and girls – or theme it for the era of the show

High Rollers – partner with the Casino and a local hotel for a day of fun including a trip to the Casino with buffet lunch, tickets to the show and an overnight hotel stay

FlyAway – just like Sky tries to win Sarah over with a dinner in Havana, have listeners try to win their way into a flyaway to NYC

Luck Be A Lady – tell your story of the time you pressed your luck and won in order to score tickets to the show!

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