Franchise Opportunity: Home Services WINDOW OF OPPORTUNITY

[Pages:1]Franchise Opportunity: Home Services

WINDOW OF OPPORTUNITY

Window Cleaning Plus Is changing people's view of the world

Stu Balfour: `With Window Cleaning

Plus, you can start by yourself and go on growing through employing staff or

additional teams'

Stu Balfour is the third generation of his family to manage the Balfour Cleaning Company, which was established in Palmerston North in 1953. That means Window Cleaning Plus, his new specialist window cleaning company, is based upon more than 60 years' experience as well as 10 years' careful development.

Window Cleaning Plus offers `best practice' services unmatched by bucket and squeegee operators or general cleaning companies. As Stu explains, `Our benchmark is to look super smart with our vehicles and personal presentation. We offer extensive services to our customers, ongoing support to our franchisees, and superior results to supersatisfied clients. Our franchisees put a great deal of effort into achieving streak-free, shining windows. We clean them by hand, using specialised washing products, microfibre cloths, meticulous cleaning with a high-end squeegee blade and then a final wipe and check.

`But that's only the start ? we also offer Plus services which provide additional income streams to the franchisees from existing customers. These include frame cleaning, hard water spot removal and protection, shower glass restoration and cleaning, gutter cleaning and glass scraping. Another of our add-on services is building washing. Rather than subject the surface to a water blaster, our method is dip, scrub and wash with a final wipe-down. On completion, the owner or occupier is given a card showing what's done with a guarantee of satisfaction. Franchisees can serve both quality homes and commercial customers such as offices, shops and cafes.'

Stu launched the company that was to become Window Cleaning Plus in 2004. `Right from the start I planned to develop the business as a highly desirable recurring income franchise loaded with benefits for franchisees and customers alike,' he says. `I believe that when a network of the right people invest in a business rather than being employees, there is far greater commitment to giving great service as well as achieving personal success.'

Taking Time To Get It Right

The uncertain years around the GFC meant Stu decided to delay the launch of the franchise, instead focusing on developing the concept to ensure that it would be sought after by customers and highly profitable to operate in both good times and bad. `That turned into a real positive as we finetuned the operation and things like marketing and support,' he admits. `A good example is the mail box flyer we developed ? when we started,

we were getting a pretty good response rate but through testing and measuring we are now getting 10 times that with a conversion rate close to 80 percent.' Window Cleaning Plus franchisees also have the latest technologies enabling them to update their customer databases, enter requests or referrals, output quotes and produce a proper invoice before leaving the job. `It speeds up service, increases efficiency and reduces time spent on admin,' says Stu.

It also helps keep track of customers to ensure that all-important recurring revenue through establishing a regular cleaning regime tailored to each customer's needs. `That might be monthly window cleaning, a full house wash-down after winter and bug spraying prior to summer,' Stu says. `Experience and business modelling suggests a portfolio of 100-120 regular customers will provide a very comfortable income and work-lifestyle balance for an individual or couple, but you don't have to stop there. With Window Cleaning Plus, you can go on growing by employing staff or additional teams to offer outstanding customer service and cleaning perfection to more customers in your area.'

Incentive For First 5 Franchisees

With a business that is so customer-focused, Stu says that the initial franchisee training will be very much one-on-one, including a week's workshop in Palmerston North followed by on-site support. `We want to make sure our first franchisees get all the help they need from day one to build profitable businesses offering high quality services,' he explains. `You don't need cleaning or business experience as the training covers operations, technology, customer service, marketing, reporting, health & safety and more.

`As an incentive, the first five will be offered a discount on the franchise fee and receive full training and a comprehensive start-up kit for just $15,000 + gst. This includes a full manual plus uniform, stationery and marketing pack. Franchisees will also need a suitable vehicle, with fit-out and signwriting being additional.'

Stu says that applicants must be able to demonstrate an eye for detail and

an absolute commitment to customer service. `They must enjoy building

customer relationships based on honesty, trust and integrity. They must

be proud of their personal presentation, enjoy working outdoors, and be

outgoing and friendly, motivated

and energetic. Age or sex is not an

issue and it is not super-physical although you do need an adequate

Advertiser Info

level of fitness. `If you want a business that's

Window Cleaning Plus PO Box 424, Palmerston North 4410

founded on real experience, is

windowcleaningplus.co.nz

well-supported and has real vision,

Contact

this is your chance to get in at the

Stu Balfour

start,' Stu invites. `You might call

P 0800 000 309

it a "window of opportunity."

M 027 447 2254

Call me and find out more.'

stu@windowcleaningplus.co.nz

Find more info at franchise.Aclol F.rnanzch-isSeeNaewrcZhea:laWndianrtdFicoilenwsdarCemlceooapyrnreiginhitng?fPForlaunacsthiwsewNZwM.afrrkaetnincg hLimisiteed.canod.nnozpa-rtFmraaynbcehreipsroeduNceedwwitZhoeuat tlhaenspdecoifinc wlirnitteen permission of the publisher.

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