Starbucks Coffee Company

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Fact Sheet: Starbucks VIA? Ready Brew

March 2013

NEVER BE WITHOUT GREAT COFFEE?

For more than 20 years, we've looked for a way to guarantee our customers Starbucks quality coffee in an instant form. Starbucks VIA? Ready Brew has the great aroma, body and rich flavor you would expect from Starbucks? brewed coffee, and is made with 100 percent natural roasted coffee.

Whether it's on your next flight, or at the office, Starbucks VIA? Ready Brew requires just hot or cold water to make delicious Starbucks coffee in an instant.

Nearly two-thirds of Americans say their demanding lifestyle means it's difficult to wait for things like coffee when they're `on the go,'* Now, coffee drinkers don't have to compromise on taste or miss a coffee moment with Starbucks VIA? Ready Brew.

GREAT COFFEE STARTS WITH THE FINEST BEANS With the flavor, body and acidity you'd expect from Starbucks, beans for Starbucks VIA? Ready Brew are made with 100 percent natural roasted arabica beans -- the same high-quality coffee we have offered our customers for more than 40 years.

IT'S ALL ABOUT TASTE It took a lot of work to create an instant coffee worthy of Starbucks name. The result is a cup of coffee that tastes like Starbucks? fresh brewed coffee in a variety of roasts and flavors.

Starbucks VIA RefreshersTM Instant Beverages Perfect refreshment, wherever you are. At less than 40 calories per 8 fl. oz. serving, RefreshersTM instant beverages are available in Very Berry Hibiscus, Cool Lime, and new this year Strawberry Lemonade. Very Berry Hibiscus and Cool Lime available for purchase now at Starbucks stores and where you buy groceries in the U.S. and NEW Valencia Orange will be available this summer. Strawberry Lemonade Starbucks VIA RefreshersTM instant beverages is available at select grocery stores across the U.S. STARBUCKS VIA? BLACK COFFEE Starbucks offers a line of VIA products across the roast spectrum, from blonde to dark roast.

Starbucks VIA? Veranda BlendTM?Blonde, Starbucks first true lighter roast coffee

Starbucks VIA? Italian Roast and Starbucks VIA? Decaffeinated Italian Roast ? Dark, smooth and rich

Starbucks VIA? Colombia ? Medium, nutty Starbucks VIA? French Roast ? Dark, bold intense, smoky of Starbucks VIA? House Blend ? Medium, Starbucks signature blend Starbucks VIA? Breakfast Blend ? Medium, bright and tangy

STARBUCKS VIA? ICED COFFEE

Starbucks VIA? Iced Coffee and Starbucks VIA? Caramel Flavored Iced

Coffee are made with a special blend of medium roast coffee and sweetened to

create a perfect balance of coffee and pure cane sugar. Whether you're looking

for a refreshing iced coffee with buttery, velvety caramel flavor, found in

* Starbucks VIA? Consumer Study, conducted by StrategSytOanrebMuacrckhs1V5-I2A9?, 20C1a0,ruasmingetlhFelfaievldosreervdicIecseodf DCavoisfRfeesee,aorcrh.the perfect balance of

For More Information: For news media, please contact ? 2013 Starbucks Coffee Company. All rights reserved.

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Starbucks Coffee Company

Fact Sheet: Starbucks VIA? Ready Brew

March 2013

STARBUCKS VIA? FLAVORED COFFEE Delivering the great taste of Starbucks? coffee in an instant, Starbucks VIA? Flavored Coffee is a delicious indulgence inspired by the signature hand-crafted beverages Starbucks customers have come to love in our stores. Starbucks VIA? Flavored Coffee is available in a rich, sweet Vanilla; deep, dark Mocha; and buttery, silky Caramel.

STARBUCKS VIA? SEASONAL OFFERINGS Starbucks VIA? Tribute Blend ?Aged Sumatra, sun-dried beans from Ethiopia, and coffees from Papua New Guinea and Colombia come together to create this spicy and full-bodied blend with dark cherry notes. Starbucks VIA? Christmas Blend ? A sweet, spicy favorite that's made from 100 percent arabica beans, combining the liveliness of superb Latin American coffees with the mellow smoothness of Asia-Pacific coffees, including rare aged Sumatra beans.

Starbucks VIA? Ready Brew Portfolio Can't decide? Try our 3-count VIA Sample Packs ? featuring a Blonde, Medium, and Dark coffee

Starbucks VIA? Offering Colombia and Italian Roast

Decaffeinated Italian Roast

U.S. Starbucks Retail $2.95 (3-8 fl. oz servings) $9.95 (12-8 fl. oz servings)

$10.95 (12-8 fl. oz servings)

U.S. Grocery $2.95 (2-8 fl. oz servings) $7.49 (8-8 fl. oz servings)

Not available.

Additional Availability

U.S. Only: Online at , , and .

French Roast

$9.95 (12-8 fl. oz .servings)

Not available.

House Blend Breakfast Blend Iced Coffee

Not available. Not available. $5.95 (5-16 fl. oz servings)

Caramel Flavored Iced Coffee

Flavored Coffee: Vanilla, Mocha, Caramel

Veranda BlendTM

$5.95 (5-16 fl. oz servings) $6.95 (6-8 fl. oz. servings)

$9.95 (12-8 fl. oz. servings)

$7.99 (8-8 fl. oz servings) $7.99 (8-8 fl. oz servings) $7.99 (6-16 fl. oz servings)

$7.99 (6-16 fl. oz servings) $7.99 (7-8 fl. oz. servings)

Not available.

U.S. Only: Online at and .

U.S. Only: Online at and .

Refreshers

Christmas Blend Tribute Blend

Very Berry Hibiscus, Cool

Strawberry Lemonade -

U.S. Only: Select

Lime and coming for Summer $7.99 (6-8 fl. oz servings)

varieties online at

2013: Valencia Orange



$5.95 (5-8 fl. oz servings)

Limited-time offering available in the U.S., Canada, the U.K and Japan for the 2012 holiday

season at Starbucks.

Limited-time offering available in the U.S., Canada, U.K., Japan and Philippines

Never be without great coffee ? even around the world! Starbucks VIA? Ready Brew is also available in Starbucks retail locations in Canada, the U.K., Japan, the Philippines, China, Hong Kong, Macau, Taiwan, South Korea, Indonesia, Malaysia, Singapore, Thailand and Australia.

* Starbucks VIA? Consumer Study, conducted by StrategyOne March 15- 29, 2010, using the field services of Davis Research. For More Information: For news media, please contact Starbucks at (206) 318-7100 or press@. ? 2013 Starbucks Coffee Company. All rights reserved.

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