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Wednesday, November 8, 2017

NBCU: 450 HOURS+ OF OLYMPICS COVERAGE

THREE CABLE NETS, NBC & ONLINE

With PyeongChang, South Korea 14 hours out of sync with U.S. Eastern Standard Time, NBC Olympics will be relying heavily on its NBCUniversal cable networks for coverage--both live and tape delayed--of the XXIII Olympic Winter Games. With NBCSN as the lead cable network, joined by CNBC and USA Network, NBC Olympics plans to air more than 450 hours of coverage of the Winter Games on cable. NBC's primetime coverage of the Olympics begins Thursday, February 8, followed by the Opening Ceremony on Friday, February 9. Details of Olympics programming on the broadcast network are to be announced in the coming weeks.

NBCSN will feature 10 days of wall-to-wall 24-hour coverage and televise 368.5 hours in all. That's up about 60% from 230 hours of the 2014 Sochi Winter Games. For the first time ever, NBCSN will present live primetime coverage of a Winter Olympics, airing nearly every night throughout the Games. Coverage begins on NBCSN Wednesday, February 7, at 11 PM ET--two days before the Opening Ceremony--with live coverage of mixed doubles curling, which makes its Olympic debut in PyeongChang. NBCSN will feature live coverage of the men's and women's hockey gold medal finals. It will also air gold medal finals in biathlon, bobsled, cross-country skiing, luge, Nordic combined, short track, ski jumping, snowboarding, and speed skating.

CNBC will televise 46 hours of curling and hockey coverage over 12 days, beginning Monday, February 12, and concluding Friday, February 23. Stock trading will be over each day's as CNBC's curling coverage airs 5-8 PM ET, except for Sunday, February 18, when coverage will air from 4-7 PM ET. The gold medal final of mixed doubles curling is set for Tuesday, February 13. Live primetime men's and women's hockey coverage will air from 10 PM to 12:30 AM ET on February 14-16 and February 20.

USA will present 40.5 hours of hockey and curling coverage throughout the Games, the majority of which will be shown live. Coverage begins Saturday, February 10, with a live presentation of the women's hockey qualifying round. Coverage will air 7-9:30 AM ET on most mornings. On some days, USA's Olympic coverage will span 2:309:30 AM ET windows.

and the NBC Sports app will provide authenticated live streaming of all NBCSN, CNBC and USA Network coverage.

NBC Sports has already predicted a double-digit rise in advertising sales for the South Korea games from the $850 million in ad revenue from tPhAeGSEo1chi, Russia games four years ago. NBCUniversal owns the U.S. media rights wonwwal.lCpalabltefoSrpmostst.otvall Olympic Games through 2032.

ADVERTISER NEWS

CVS will offer a next-day delivery service nationwide starting early next year, and will also begin same-day delivery in a few major markets before then. The sameday service will start in Manhattan next month, with Miami, Boston, Philadelphia, Washington and San Francisco slated to start the same service after the first of the year...... Competitor Walgreens is expanding its deal with Federal Express so that FedEx package pickup and drop-off will now be available at more than 7,500 Walgreens stores in

all 50 states. The FedEx OnSite program is also available in some Albertson's and Kroger stores......It's becoming impossible to gather business news without finding new Amazon developments each day, and the online giant is now announcing expansion of a deal with 7-Eleven to put Amazon Cash into almost 8,000 c-stores. The service is designed for Amazon customers that don't have credit cards or do not wish to use one when buying from Amazon. Shoppers can load their Amazon accounts up to $500 at a time with no transaction fee. Hundreds of 7-Eleven stores also offer Amazon Lockers for package pickups......We had seen some reports previously listing The Bon-Ton Stores Inc. on some analysts' lists of potentially troubled retailers, and Chain Store Age is now reporting the company has been delisted on the Nasdaq exchange as its stock shares were not meeting requirements for continued listing. After losing $33.2 million in its latest quarter with same-store sales down 7%, the Central Penn Business Journal says BonTon may not be able to avoid a bankruptcy filing. Its 260 stores include the Bergner's, Boston Store, Carson's, Elder-Beerman, Herberger's and Younkers banners...... Pennsylvania-based Weis Markets had its 14th consecutive quarter of same-store sales growth with the third quarter up 1.5%, and the 39-week year-to-date now up 1.6%. Weis operates 204 stores in seven states......SeaWorld Entertainment continues to struggle, and it's not just the hurricanes that impacted third quarter results (although with parks in Florida and Texas, they did have an impact). Q3 attendance dropped by about 732,000 customers, and SeaWorld admits reduced advertising was one of the causes for the decline. It expects "aggressive marketing and advertising...will begin to roll out early next year which we believe will position us for improved performance"...... Here's something different: Nation's Restaurant News reports Bloomin' Brands has opened a takeout-only restaurant in Hollywood, Florida co-branded for two of its concepts, Outback Steakhouse and Carrabba's Italian Grill. The company plans to open a few more such units in the next couple of months and will use what it learns to guide its future off-premise strategy.

CABLENET CHATTER

PROGRAMATIC SOARING DESPITE CONCERNS

The National Geographic anthology series Genius

Worries about transparency and brand image haven't

has announced that Alex Rich (True Detective, GLOW) has halted the rapid growth of programmatic online ad buying.

been cast in the lead role as Pablo Picasso for the second eMarketer now forecasts that U.S. programmatic digital

season. Rich will share the role with Antonio Banderas. display ad spending will reach $32.56 billion by the end of

Other key cast members include Cl?mence Po?sy (Harry this year. By 2019, it forecasts that more than four in five

Potter & The Goblet of Fire), Robert Sheehan (Fortitude, U.S. digital display ad dollars, or $45.72 billion, will flow via

Misfits), Poppy Delevigne (Kingsman: The Golden Circle, automated means.

King Arthur: Legend of the Sword), Aisling Franciosi

Continued emphasis on advertising quality and brand

(Game of Thrones, The Fall), and Sebastian Roch? safety will accelerate spending on both programmatic direct

(Young Pope, The Man in the High Castle). Season 2 of and private marketplace (PMP) deals. By 2019, eMarketer

Genius, premiering in 2018, will begin

forecasts that the combined share

production next month and will shoot

of these two transaction types will be

in cities throughout Europe for the

79.6% of the total programmatic pie.

10-episode anthology series. Imagine Entertainment's Brian Grazer and Ron Howard will again be executive producers and showrunner Ken Biller will also return for the new season......

A real man should know how to order whiskey: on the

rocks, in a stemmed glass, and replaced with white wine.

Mobile's share of U.S. programmatic digital display ad outlays is increasing, thanks to overall market trends and the continued influence of players like Facebook and Google, which are both

Chris Jericho, six-time WWE champion

mobile- and programmatic-centric. By

and lead singer of Fozzy, is taking on

2019, nearly 80% of programmatic ad

a whole new challenge. Jericho will attempt to unmask the world's greatest

Conan O'Brien

spend will go to mobile--rather than desktop--ads, says the forecast.

mysteries on The Legend of...with

Programmatic buying of digital

Chris Jericho premiering on The Travel

video ads will also continue to grow.

Channel Friday, November 17th at 11 PM (ET). The half-hour eMarketer says by 2019, 77% of all U.S. digital video ad

special follows Jericho as he brings his lifelong fascination dollars will move programmatically.

for history's unexplained legends and the figures behind

them to the small screen. Jericho will investigate the legend BUSINESS BYTES

of Butch Cassidy and the facts behind his most brazen

Amazon does not stock everything on its website;

heist in Castle Gate, Utah. He will be joined by professional rather it relies on third-party sellers and takes a percentage

treasure hunters in search of Cassidy's legendary loot. He of those sales. To date, it has set the prices only for its

will also meet up with an expert on Cassidy's post-heist own merchandise and allowed the third-party sellers to

escape route who will help Jericho recreate the effects of set their own prices. Now however, Amazon has started

the TNT explosives once used to open bank vaults.......

ESPN's College Gameday Built by the Home Depot will air from the University of Miami campus on Saturday

morning at 9 AM (ET). The popular show will be on hand

for one of college football's most historic rivalries as No.

3 Notre Dame travels to meet the undefeated and No. 10 Miami Hurricanes. The winner of the game is expected to boost its resume and improve their playoff chances as

the final stretch of the college football season begins. The

game will air on ABC on Saturday night and it will be the first time the Notre Dame Fighting Irish have played in

Miami since 1989. It's only the fourth time the schools have

met since 1990. ESPNU and ESPN2 are airing repeats of the ESPN 30 for 30: Catholics vs. Convicts film which examined the intense rivalry between the two schools......

Chris Long, the programming chief at DirecTV/AT&T's Audience Network, is stepping down after almost two decades on the job. Long started at Audience when it was

owned by DirecTV and remained at the helm following the

merger with AT&T. His announcement comes on the eve

of AT&T's acquisition of Time Warner. During his tenure, he oversaw the development and production of series like

Mr. Mercedes, Kingdom, You Me Her, Religion of Sport, Loudermilk and Hit the Road. Long and his team currently have over 10 projects in various stages of development,

including Candor and Give Us This Day.

to offer discounts on third-party merchandise in an effort to keep prices low enough to compete with low-cost rivals such as Walmart. Listings on the website where Amazon is discounting the merchandise read "This item is sold by a third-party seller. The discount is provided by Amazon." Generally, third-party sales are more profitable for Amazon, as it does not have to carry the inventory and it's been estimated that about 70% of Amazon sales are actually done by third-party sellers. Also, in a separate note, Supermarket News says Amazon is cutting the fee it charges sellers of low-priced shelf-stable grocery items, another move to keep prices competitive. It had been charging 15%, but will reduce the fee to 8% for items under $15.

A Los Angeles-based automotive group will pay $1.4 million for violating an order from the Federal Trade Commission about false advertising of financing terms. The Conant Auto Group had been advertising that customers could lease a vehicle with no payment upfront, but the FTC contended that the advertised price did not include large fees and other costs. The dealership group says it continues to believe the FTC charges were without merit, and the settlement payment was for an amount that it would have needed to spend for its legal defense.

Light beer, the leading type of beer among American consumers, has gone into "free fail" according to The Wall Street Journal, which notes that both Molson Coors and Anheuser-Busch saw big volume declines from their

biggest brands during the summer. For A-B's Bud Light

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and Molson Coors' Miller Lite and Coors Light, Beer

Marketer's Insights reports the three brands combined sold



Wednesday, November 8, 2017 2.6 million fewer barrels than a year ago in Q3.

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