Cold Brew Coffee in the U.S. - Beverage Marketing Corporation

Cold Brew Coffee

in the U.S.

2018 Edition (Published September 2018. Data through 2017.

Market projections through 2022.) More than 40 pages, with extensive text analysis, graphs, charts and tables

This executive briefing report shines a spotlight on the cold

brew coffee market, providing insight on trends in packaging and formulations. It also provides sales and volume data for the leading brands. Part of Beverage Marketing's Focus Report series, this report offers data and insight examining the burgeoning cold brew sub-segment of the ready-to-drink (RTD) coffee market. The evolution of this fast-growing market is discussed in detail, with data to back up the insights provided. The report also projects how big the segment will become in five years.

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INSIDE:

REPORT OVERVIEW

A brief discussion of key

features of this report. 2

TABLE OF CONTENTS

A detailed outline of this

report's contents and data

tables.

5

SAMPLE TEXT AND

INFOGRAPHICS

A few examples of this

report's text, data content

layout and style.

6

? HAVE QUESTIONS?

Contact Charlene Harvey: 212-688-7640 x 1962 charvey@

Beverage Marketing Corporation

850 Third Avenue, 13th Floor, New York, NY 10022 Tel: 212-688-7640 Fax: 212-826-1255

The answers you need The Cold Brew Coffee in the U.S. report provides data and market analysis, shedding light on various aspects of the market through reliable data and discussions of what the numbers really mean. Questions answered include:

What are the latest trends behind cold brew coffee's performance in the U.S. market?

How many gallons of cold brew coffee did U.S. residents consume in 2017?

How has cold brew coffee fared in comparison with the broader RTD coffee category? How, in turn, does this compare with the even broader coffee category as a whole?

This ready-to-drink coffee research report features Cold Brew Coffee in the U.S. offers an in-depth look at the category, companies and brands shaping the cold brew coffee market and the drivers impacting current and anticipated growth through 2022.

It provides sales and volume statistics including total-market wholesale dollar sales and volume data. Through a combination of discussion backed by Beverage Marketing's reliable, all-sales-channelinclusive data, users get a thorough understanding of all facets of the cold brew coffee market including:

Discussions of the cold brew coffee market, as well as volume and dollars, as well as the segment's role in the broader RTD coffee category.

Detailed profiles and analysis of the leading companies and brands, discussions of their marketing activities and distribution strategies as well as company and brand sales volume data.

Five-year projections for the total coffee and overall RTD coffee market as well as cold brew coffee segment in particular.

Cold Brew Coffee in the U.S.

September 2018

RESEARCHDATACONSULTING

NOTE: The information contained in this report is confidential and solely intended for the benefit of the immediate recipient hereof.

Copyright 2018 Beverage Marketing Corporation of New York, 850 Third Avenue, New York, New York 10022, (212) 688-7640. All rights reserved. Reproductions in any form prohibited by law.

Contents

Table of Contents

Cold Brew Coffee in the U.S.

TABLE OF CONTENTS

TABLE OF CONTENTS ------------------------------------------------------------------------------------- i

INTRODUCTION ------------------------------------------------------------------------------------------- iii

Summary

COLD BREW COFFEE IN THE U.S. The U.S. Coffee Market -------------------------------------------------------------------------- 1

Consumption by Segment ----------------------------------------------------------------- 1 Per Capita Consumption by Segment----------------------------------------------------- 2 Wholesale Dollar Sales by Segment ------------------------------------------------------ 3 The RTD and Cold Brew Coffee Market---------------------------------------------------------- 4 Overview ----------------------------------------------------------------------------------- 4 Volume ------------------------------------------------------------------------------------- 7 Wholesale Dollar Sales -------------------------------------------------------------------- 8 Price Per Gallon ---------------------------------------------------------------------------- 8 The Cold Brew Coffee Market by Brand --------------------------------------------------------- 10 Volume by Brand -------------------------------------------------------------------------- 10 Wholesale Dollar Sales by Brand --------------------------------------------------------- 11 Chameleon Cold Brew (Nestl?) -------------------------------------------------------------- 13 Califia Farms ------------------------------------------------------------------------------------ 15 JAB (Peet's Coffee/Stumptown/Intelligentsia) ------------------------------------------ 19 High Brew Coffee------------------------------------------------------------------------------- 21 Kohana ------------------------------------------------------------------------------------------- 23 La Colombe -------------------------------------------------------------------------------------- 24 Other Brands ------------------------------------------------------------------------------------- 25 The Projected Cold Brew Coffee Market--------------------------------------------------------- 30 Exhibits 1 U.S. Coffee Market Estimated Consumption by Segment 2012 ? 2022 ---------------- 35 2 U.S. Coffee Market Share of Consumption by Segment 2012 ? 2022 ------------------ 36 3 U.S. Coffee Market Change in Consumption by Segment 2013 ? 2022 ---------------- 37 4 U.S. Coffee Market Estimated Per Capita Consumption by Segment 2012 ? 2022 ---- 38 5 U.S. Coffee Market Estimated Wholesale Dollar Sales by Segment 2012 ? 2022------ 39 6 U.S. Coffee Market Share of Wholesale Dollar Sales by Segment 2012 ? 2022 ------- 40 7 U.S. Coffee Market Change in Wholesale Dollar Sales by Segment 2013 ? 2022 ----- 41 8 U.S. RTD Coffee Market Volume and Growth 2012 ? 2022 ----------------------------- 42 9 U.S. RTD Coffee Market Wholesale Dollar Sales and Growth 2012 ? 2022 ------------ 43 10 U.S. RTD Coffee Market Price Per Gallon 2012 ? 2022 ---------------------------------- 44 11 Leading Cold Brew Coffee Brands Estimated Volume 2013 ? 2017--------------------- 45 12 Leading Cold Brew Coffee Brands Share of Volume 2013 ? 2017 ---------------------- 46 13 Leading Cold Brew Coffee Brands Change in Volume 2014 ? 2017--------------------- 47 14 Leading Cold Brew Coffee Brands Estimated Wholesale Dollars 2013 ? 2017 --------- 48 15 Leading Cold Brew Coffee Brands Share of Wholesale Dollars 2013 ? 2017 ----------- 49 16 Leading Cold Brew Coffee Brands Change in Wholesale Dollars 2014 ? 2017 --------- 50

i

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