COLDWELL BANKER COMMERCIAL

[Pages:181]COLDWELL BANKER COMMERCIAL AFFILIATES

CORPORATE HEADQUARTERS 1 CAMPUS DRIVE

PARSIPPANY, NJ 07054-0642

BUS. (800) 222-2162 FAX (973) 407-6615

Welcome to the Coldwell Banker Commercial? family!

It is with great delight that we welcome Coldwell Banker Commercial Affiliates to our global network of companies. You should take pride in knowing that you are now part of an exceptional team of commercial real estate specialists that collectively offers a level of experience and know-how that is unmatched in our profession. Our success can be attributed to the fact that each member of our organization has shared in a commitment to excellence and superior customer service for their clients. We are excited that your office will help carry on that commitment and help shape the future successes of our organization.

Our senior leadership team is an experienced group with a high level of expertise in commercial real estate as well as brand building, marketing and operations. From a corporate standpoint, our objective is to accelerate the personal and professional growth of each individual in your company and ensure that as an affiliate of the CBC organization, you are taking full advantage of all we have to offer.

The most immediate benefit you will enjoy under the new designation Coldwell Banker Commercial Affiliates is the instant recognition that comes with our respected national brand identity -- yet you will still preserve the strength of the impressive local reputation you have established within your region. There are countless additional benefits you will receive as a part of the CBC brand, including:

A dedicated new business development team, with the sole purpose of helping to generate new leads and referrals for our professionals Access to a set of customized training classes and learning resources that are unrivaled in the commercial real estate industry The most cutting edge technology tools and resources available in the industry The opportunity to collaborate with other regional offices through regional networking events The increased brand awareness generated from our national and international advertising and media campaigns And much, much more...

COLDWELL BANKER COMMERCIAL AFFILIATES

CORPORATE HEADQUARTERS 1 CAMPUS DRIVE

PARSIPPANY, NJ 07054-0642 BUS. (800) 222-2162 FAX (973) 407-6615

In addition, Coldwell Banker Commercial? professionals are regular participants in events with the following commercial real estate trade organizations:

CoreNet Global ICSC CCIM SIOR National Multi-Housing Council

As you will soon see, our primary objective is to always provide you and the professionals in your office with tangible value as well as doing all we can to help support the growth of your company. Our success is tied to yours.

As always, please reach out to myself or any member of the corporate team if you ever have any questions or concerns. It is our pleasure to help you. Once again, we welcome Coldwell Banker Commercial Affiliates to our organization and wish you every success in the coming years. We look forward to speaking with you again soon.

Yours truly,

Richard W. Davidson President & COO

Table of Contents

Executive Summary x Welcome from President Rick Davidson ................................................................... x Table of Contents ........................................................................................................... x Senior Leadership Biographies .................................................................................... x Director, Global Client Solutions Biographies........................................................... x Director, Transition & Operations Biography .......................................................... x Regional Servicing Specialist Biography.................................................................... x Regional Servicing Map................................................................................................

Company Overview x About Us ......................................................................................................................... x Realogy Corp.................................................................................................................. x Philanthropy...................................................................................................................

Commencement x New Company Checklist.............................................................................................. x Directory of Forms......................................................................................................... o Logo Approval Form ....................................................................................... o Press Release/ New Affiliate Form ............................................................... o Top Notable Transaction Form....................................................................... o Refer to Flash Drive.......................................................................................... x Identity Standards Form............................................................................................... x Approved Supplier Information .................................................................................

Tools Introduction to Tools & Servicing x CBC Worldwide.............................................................................................................. x Blueprint .......................................................................................................................... x Central Date Exchange (CDX) ...................................................................................... x Streamlined Listings Manager ...................................................................................... x E-Presentations................................................................................................................ x Web-Based Project & Transaction Management ........................................................ x Lead Management & Routing....................................................................................... x Commercial University.................................................................................................. x CREST EDG ..................................................................................................................... x Introduction to CREST ePay ......................................................................................... x How to Update Your Contact Information in CREST EDG .....................................

Learning x Commercial University................................................................................................. x EBT.............................................................................................................................

Table of Contents

How to Create A Marketing Splash

What to Do First x Prepare Your Firm (Business Advantage Program) ................................................. x Utilize the CBC Brand Names ..................................................................................... o ID Standards...................................................................................................... o CBC Logo........................................................................................................... o Templates........................................................................................................... o Merrill Corp (Stationary, folders, etc.)........................................................... o Business Cards .................................................................................................. o Signs ...................................................................................................................

Public Relations x Step-By-Step Guideline for PR..................................................................................... x New Company PR ......................................................................................................... x Press Release & Media Alerts ...................................................................................... x "Hot" News and "Not" News ..................................................................................... x Opening Event ...............................................................................................................

Advertisements, Marketing Materials & E-mail Campaigns

x Advertising Campaign ................................................................................................. x Regional Advertising .................................................................................................... x Ad, Flyer, Postcard Creation ? e-Presentation........................................................... x Announcements / Direct Mail..................................................................................... x Company Collateral ......................................................................................................

Web

x Your Company's Internet Site....................................................................................... x ....................................................................................................... x Brand Your Site as CBC ................................................................................................. x Re-Market Your Listings Under the CBC DBA ..........................................................

o Remarket on CBC Website ............................................................................... o Free Listing Sites ................................................................................................ o Individual Property Websites ..........................................................................

Make Your Presence Known to Other CBC Affiliates

x Top Notable Transactions ............................................................................................ x Contact CBC and CB Residential Offices Near You ................................................. x My Network on Blueprint ............................................................................................ x The Forums..................................................................................................................... x Attend CBC Events........................................................................................................

Table of Contents

Miscellaneous Marketing x List of Your Company's Professionals........................................................................ x External Professionals Database.................................................................................. x Industry Events & Sponsorships ................................................................................. x Promotional Items .........................................................................................................

Continual Marketing x Stay In Front of Clients ................................................................................................. o Holiday Cards or E-mails ................................................................................ o Announcements................................................................................................ x Stay In Tune with CBC Information ........................................................................... x Keep Website Updated ................................................................................................. x Be Tactful with Marketing............................................................................................

Appendix

PR& Advertising Tools x PR Do's and Don'ts ....................................................................................................... x Small Business Advertising Basics .............................................................................. x Advantages / Disadvantages of Media Outlets........................................................ x Where to Advertise: Helpful Websites ....................................................................... x National Advertising Discounts.................................................................................. x Online / Print Directories.............................................................................................

Coldwell Banker Commercial Tools x List Packages .................................................................................................................. o Enhanced Graphics........................................................................................... o Market Data (REIS)........................................................................................... o Demographics (Claritas).................................................................................. o Financial Analytics ...........................................................................................

Market Your Listings x Wall Street Journal......................................................................................................... x ICSC Retail Property Review .......................................................................................

Global Client Solutions

x Create effective sales and leasing presentations on large on-off transactions x Presenting the "big picture" in conjunction with the local expert for listing

assignments x Cold-calling potential corporate clients and bringing in local professionals to

execute the transaction x Helping to recruit talented professionals

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Events & Awards x 2008 Coldwell Banker Commercial & Industry Events Calendar .......................... x Overview of Events ....................................................................................................... x Awards General Business Rules.................................................................................. x Awards & Recognition Brochure ................................................................................ x Nomination Forms ........................................................................................................ o *Mentor/Prot?g? of the Year, Globally Nomination Form o *Office Manager of the Year Nomination Form o *Spring Arcade Award Nomination Form o *Technology Achievement Nomination Form

Business Advantage x Business Advantages for Your Company. .................................................................

Contact Information x Coldwell Banker Commercial Corporate Phone Directory ..................................... x Coldwell Banker Commercial Staff Business Cards .................................................

Help Desk x General Information......................................................................................................

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