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The Daily News Of TV Sales
April 29, 2016
CONSUMERS WANT BROADCAST TV FOR OTT
ABC, CBS, FOX & NBC ARE 'ESSENTIAL'
People may be willing to cut or shave the cord to save money, but a report from Horowitz Research finds that they aren’t willing to give up broadcast network television. When it comes to what they find indispensable, the networks named most often as “essential” are ABC, CBS, FOX and NBC. 67% of the people surveyed named at least one of the Big Four.
ABC was named as essential by 51% of core streamers; CBS 47%; FOX 45% and NBC 44%. The top cable nets were Discovery and FX, tied at 40%; with ABC Family (now renamed Freeform) and ESPN at 39% each; and AMC and History 38% each.
For core streamers, 71% said access to broadcast networks is one of the things they value most in a TV/video service. That was exceeded only by 75% wanting access to Cable Entertainment (split among many more channels) and 74% who valued having a wide variety of channels. Who wouldn’t?
"Broadcast is alive, well, and continues to deliver value in today's fragmented ecosystem," asserted Howard Horowitz, president of Horowitz Research. But an increasing amount of broadcast TV viewing is non-linear. Since 2010, the percent of TV viewers who stream at least some of their TV content has risen from 15% at the beginning of 2010 to 57% in January 2016.
"There is no denying that we are in an age of disruption," said Horowitz. "What we see, though, are two trends happening in parallel. Viewers' love of television is growing and, simultaneously, streaming is becoming increasingly commonplace. People are not moving to streaming for the sake of wanting to stream. They are moving to streaming because they want more access to the great content they love, and this is a key opportunity area."
The annual State of OTT report by Horowitz Research finds that 75% of Core Streamers who currently have a multichannel subscription say they are interested in replacing it with an Internet-delivered, linear, skinny bundle of only their "essential" networks, at the right price. According to the research firm, that translates to 22% of total TV viewers.
"The future is bright for streaming services that can combine the advantages of video access anywhere, the content available on linear TV channels—particularly broadcast networks—and the library of content and user experience of current online subscription streaming services, whether delivered by traditional multichannel players or the new OTT players that are coming to market," Horowitz added.
ADVERTISER NEWS
The CEO of the nation’s third-largest automotive retailer says the factories are producing too many vehicles and that’s cutting into retailers’ margins. Group 1’s Earl Hesterberg said its domestic dealerships currently have 20-25% too much inventory on their lots as manufacturers “are making more than they really need.” Group 1’s quarterly same store sales were down 3.1% for new vehicles, while used-vehicle comps were up 5.6%......Sonic Automotive had a similar pattern in its results--new vehicle same-store sales were down 2.4% while used-vehicle comps rose 5.9%......Ford had its best first quarter ever with net income more than double last year, led by sales of higher-priced trucks including the F-150 pickup......T-Mobile will be opening as many as 400 branded retail stores this year according to Fortune. “We always just follow what the customer wants,” COO Mike Sievert said, adding customers are “very clear…they prefer to do business at a fully-branded store”……Delhaize Group, operator of Food Lion and Hannaford, reported first quarter comparable store growth of 2.6%. It’s still awaiting FTC approval for a merger with Ahold but looks for the deal to be consummated “by mid-2016”……Many of the large restaurant operators are reporting quarterly results this week with widely-varying results. Domino’s Pizza had one of the best same-store sales reports with domestic comps up 6.4%, but with higher costs and foreign-exchange problems, profit fell by 1.8%. Arby’s did well with a 5.8% comp store gain, the 22nd straight quarter of positives in that metric and, it claims, the 13th straight quarter of outperforming the industry average. Higher traffic and an increase in the average ticket helped Dunkin’ Donuts achieve a 2.0% same-store increase as it opened a net 69 new domestic locations. Smaller sibling Baskin-Robbins grew comps by 5%. But the numbers were negative at Bloomin’ Brands, where Outback Steakhouse comps were down 1.3% while siblings Carrabba’s Italian Grill and Bonefish Grill fell by 2% and 2.7% respectively. Remodeling Outback locations is a high priority right now with plans to update 150 locations this year……Panera Bread will close or convert Paradise Bakery & Café standalone units, now about 50 locations in six states, after several years of negative comps at that banner. Paradise units in food courts will not be converted……Spectrum Brands, owner of several major brands in diversified segments, reported organic sales growth of 4.9% and almost triple last year’s profit. Spectrum’s brands include George Foreman Grills, Rayovac, Nature’s Miracle, Armor All and STP. Its home and garden products and hardware/home improvement products did best, and the spread of the Zika virus produced growth in its repellent/household control products.
NETWORK NEWS
On Monday, May 2, at 8:00 pm (ET) First Lady Michelle Obama and Dr. Jill Biden will kick off the 5th anniversary of their Joining Forces initiative on NBC's The Voice. They will join Carson Daly, Christina Aguilera, Pharrell Williams, Adam Levine, Blake Shelton and an audience filled with active duty and retired service members and military families for The Top 10 of The Voice……Disney•Pixar's animated film Finding Nemo airs Wednesday, May 25, at 8:00 pm (ET) on ABC. In anticipation of Finding Dory, which swims into theaters June 17, an exclusive special look of the new film will be part of this televised broadcast of Finding Nemo……Azteca America delivered the network’s best April prime time delivery in four years among key demos, including total viewers and adults 18-49, according to Nielsen. Azteca says it was also the fastest-growing Spanish language broadcast network among men 25-54, picking up 32% year-over-year……Match Game, produced by FremantleMedia North America, returns to primetime and will be hosted by Alec Baldwin. Match Game is a panel game show that features two contestants as they attempt to match the answers of six celebrities in a game of fill-in the missing blank. The 10-episode series will air at 10:00 pm (ET) as part of ABC’s Sunday Fun & Games block, alongside Celebrity Family Feud, with Steve Harvey, and The 100,000 Pyramid, with Michael Strahan, beginning Sunday, June 26 on ABC……The seventh season of Undercover Boss returns with four Sunday episodes and one special Friday broadcast, beginning Sunday, May 15, at 9:00 pm (ET) CBS. The series’ 100th episode airs Sunday, May 22……Univision Network’s El Gordo y la Flaca (The Scoop and the Skinny) starts the month of May live from Los Angeles with special guests on Monday, May 2 and Tuesday, May 3. Hosts Lili Estefan and Raúl de Molina will welcome special guest Oscar de la Hoya and popular Regional Mexican band Banda MS on Monday and young Regional Mexican music artist Luis Coronel on Tuesday.
WEDNESDAY RATINGS
Empire is without peer on Wednesday nights, giving FOX another big ratings victory. The Nielsen Fast Nationals showed FOX with an average 2.5 rating in Adults 18-49 and 4.6 in Households, with an average audience of 7.312 million viewers (Empire at 9.845 million). CBS, with Survivor, was at 1.4 18-49, 4.5 HH and 7.108 million; ABC, led by The Middle, 1.3 18-49, 3.3 HH and 5.016 million; NBC 0.8 18-49, 2.7 HH and 4.093 million; The CW 0.8 18-49, 1.3 HH and 1.977 million; Univision 0.7 18-49, 1.1 HH and 1.967 million; and Telemundo 0.5 18-49, 0.8 HH and 1.346 million.
FORD WORKING ON LONG-RANGE EV
Ford Motor Company is working on a long-range electric vehicle (EV), company CEO Mark Fields confirmed. The Detroit News says the EV will be designed to rival the 200-mile Tesla Model 3 and General Motors Chevy Bolt EV—with about double the range of the upcoming 2017 Ford Focus Electric.
“Our EVs come down to making sure we’re the best or among the leaders in those areas,” Fields said Thursday.
Tesla made waves last month when it unveiled its much-hyped Model 3, which will start at $35,000 before federal and state incentives. Tesla says the car will have a range of 215 miles per charge and accelerate from 0 to 60 mph in less than six seconds. Tesla wants to bring it to market by the end of 2017, but the automaker has faced many product delays. GM plans to launch its 200-mile range Bolt EV this year. It will cost about $30,000 after federal incentives.
CNN USING COMSCORE XMEDIA DATA
CNN, a division of Turner, has signed on with comScore as a launch partner for what’s billed as the first-ever syndicated product to combine TV and digital audience metrics. CNN will leverage comScore’s Xmedia to measure a total unduplicated view of audience across its television, desktop and mobile properties in a single metric. The joint announcement says CNN is now able to more effectively partner with advertisers to develop cross-media packages that measure against the full scope of the network’s reach and engagement.
A just-released study of CNN’s cross-media audience, using Xmedia, shows that CNN’s strong digital presence extends its TV reach by nearly 50%.
DREAMWORKS IS A DONE DEAL
The rumor is now reality—Comcast is buying DreamWorks Animation for $3.8 billion, plus what Wells Fargo Securities analyst Marci Ryvicker estimates at about $250 million in assumed debt, for a total price of about $4.1 billion. “Comcast’s strategic rationale makes sense,” she said in a note to clients. The analyst says the acquisition will spur growth in animated films, but also boost the company’s theme parks and related consumer products—something she previously described as “the Disney way.”
THIS AND THAT
A man in a panda suit and claiming to have a bomb was shot and wounded by police at the studios of Sinclair’s WBFF (FOX) Baltimore. The building was evacuated but the station remained on the air……All subscribers to DirecTV’s NFL Sunday Ticket will be able to stream every live out-of-market regular season game next season. Previously only those who upgraded to NFL Sunday Ticket MAX had access to streaming……Procter & Gamble is still looking to reduce what it spends on agency-related marketing costs—already reduced by a half billion to $1.5 billion a year. However, The Wall Street Journal reports that P&G is reinvesting those savings into actual advertising and sampling programs.
DONE DEALS
Hearst Television veteran John R. Soapes has been named President and General Manager of WESH (NBC) and WKCF (CW) Orlando, succeeding retiring Jim Carter on July 1. It’s a market return for Soapes, who served for 10 years as WKCF’s General Sales Manager. His successor as President and General Manager at Hearst’s WYFF (NBC) Greenville-Spartanburg, SC will be announced at a later date……Cordillera Communications announced the appointment of Shawn Wilcox as President & General Manager of KTVQ (CBS) Billings, MT. He joins the company from serving as VP/GM of KPVI (NBC) Idaho Falls-Pocatello, ID.
AVAILS
KPTV Fox12 / PDX TV Portland, OR is searching for a General Sales Manager. Candidates must have a strong business development and NTR track record. GSM establishes sales revenue and expense budgets. Experience with National Sales preferred. Proficiency in recruiting and developing a sales staff, a minimum of 6-8 years of experience in local television sales, and previous management experience required including supervision of a minimum staff of 4 direct reports. Qualified candidates can apply at EOE
Entravision’s Univision/Unimas affiliate (WFDC/WMDO) in Washington D.C. is seeking experienced account executives for its fast-growing Spanish- language television station. The AEs will be responsible for representing Entravision Communications DC media properties, and calling on local advertisers and advertising agencies in a professional manner. Prefer one year experience in sales but not required. Background in television, radio and/or Digital sales strongly preferred. Qualified applicants send resume to Erin Voden, VP of Sales at e-mail: evoden@. WFDC/WMDO is an equal opportunity employer.
NCC Media has openings for experienced Account Executives. AEs will represent NCC affiliates in the sale of cable advertising time to national clients and their agencies that are seeking advertising opportunities on cable networks in the local market arena. Primary responsibilities will be to exceed assigned quarterly and annual budget objectives for agency and account list. Drive new business opportunities across a suite of platforms and products. Employ a consultative sales approach to maximize client solutions. Send resume and cover letter to: sales@ EOE.
Morgan Murphy Media, (WISC-TV, TVW, , Phase 3 Digital, and Madison Magazine) in Madison WI seeks consultative sellers of traditional television, interactive, digital services, and mobile to become the future leaders of one of the few family-owned media companies in the country. Recent college graduates in marketing, business administration, communications, journalism, and broadcasting (with a special emphasis on digital media) are encouraged to apply. We offer very competitive starting wages and benefits! Email cover letter, resume, and salary requirements to: hr@. E.O.E.
WAVY-TV (NBC) and WVBT-TV (FOX) in Norfolk, VA seeks a results-driven Account Executive. This experienced sales professional needs a winning attitude and desire to succeed! Managing agency business, new business generation, client relationship-building, proposal preparation and presentation to a diverse customer base. Excellent communication, customer service, and time management skills; a people-person responsible for developing large-scale new business clients and growing digital revenue! Minimum 2 years media sales experience. No calls. CLICK HERE EOE/M/F/V/D
WDBJ7 CBS Affiliate - #1 rated legacy station in beautiful southwest Virginia (the Roanoke-Lynchburg market) will add a dynamic National Sales Manager to work directly with advertising agencies to maximize revenue on three screens. Strong negotiation skills with excellent communication and organizational skills are required. Motivated to excel? Have three years of experience and a college degree? Apply to Lolly Quigley, director of sales, lquigley@. No phone calls. EOE.
KWQC-TV6, the dominant NBC affiliate serving Eastern Iowa and Western Illinois, seeks a Local Sales Manager. As the Quad Cities #1 station in news, information, and entertainment programming, KWQC-TV6 needs a visionary to lead an experienced staff of sales professionals to exceed revenue goals across multiple platforms. Prefer a minimum of 5 -7 years’ experience in broadcast television sales, with a strong background in agency, local sales, internet, digital sales and related positions. Qualified candidates, CLICK HERE for more info or to apply. EOE.
WHTM-TV/abc27 in beautiful Central Pennsylvania has an immediate opening for a Local Sales Manager. The ideal candidate will have a history of successfully developing new business, strong organizational skills and the ability to lead by example. Two+ years' experience in media sales management preferred. Must have a proven track record of sales successes with excellent verbal & written communication skills. Creative thinking, goal-orientation and ability to sell multi-platform concepts and special projects required. CLICK HERE for more details or to apply, (Job ID: HTM-000054) EOE/M/F/V/D
WZDX, Fox 54 in Huntsville, AL has an opening for an Account Executive. The AE works within established sales department guidelines to increase sales volume with assigned accounts, aggressively seeks new customers for both TV and eMedia business, executes plans and strategies set forth by sales management, maintains awareness of the competition, and maintains visibility in the community. Bachelor’s Degree preferred. Interested applicants can CLICK HERE to learn more or apply now. WZDX-TV is an Equal Opportunity Employer.
WWAY NewsChannel 3, Wilmington’s ABC/CW and soon to add CBS affiliate seeks a Local Sales Manager. We're looking for a motivated individual with a history of successfully developing new business, strong organizational skills and the ability to lead by example. Five+ years’ experience in media sales preferred. Must have a proven track record of sales successes with excellent verbal communication skills. Creative, goal-oriented with the ability to sell multi-platform concepts and special projects required. E-mail resumes and salary requirements to acombs@. EOE/M/F/V/D
An Orthodox rabbi recently blessed medical marijuana, saying the weed is kosher for Passover. That’s why some Jewish people were leaving another chair empty for Scooby-Doo.
--Jimmy Fallon
According to a new study, people with several plants around their house live longer. ‘Oh, hell yeah,’ said Willie Nelson.
--Seth Meyers
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SPOTS N DOTS
The Daily News Of TV Sales
April 29, 2016
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