Folio – 2
Computer Applications for Desktop Publications B
Task 5 – Four Page Publicity report
Go to Blackboard to download Publisher Task 5 to get started.
While completing the five Publisher tasks, you are asked different questions about planning, being asked to use pencil and paper to create quick designs and to prepare a hardcopy report.
All of this is part of preparing you for doing something similar when you begin working. Your supervisor does not want you to take a week to plan, design and create something that is only one day’s work.
By taking the time to plan and design it first, you actually save time rather than just sitting down at your computer and opening up Publisher straight away.
What you have to include in your Task 5!
Final product:
For the planning and design:
1. Read the notes from the websites and answer the questions 1 – 2 in a report (Word file)
For the newsletter
2. Construct it according to the guidelines in the download from Blackboard.
Report
3. Files emailed to me by 6 p.m. on Sunday, September 5, 2010
4. Report handed up as a hard copy handed up by start of class on Monday,
September 6, 2010
5. Answers to questions 1 – 2.
Section 1 - More planning!
Here are some websites that you might find helpful in producing your newsletter.
• . This will be the most useful to you for this Publisher Task 5.
•
• . This one will get you started on; your newsletter using Publisher.
•
•
• The newsletter starts on Page 47 of this word document.
The following questions on planning come from the first website above.
Q1 What is the purpose or goal of the publication?
Q2. What text and graphics do you want to include (just a rough idea is necessary)?
Section 2 – Design
1. Already done for you!
Section 3 – Construct it!
Follow the guidelines in the download from Blackboard which is repeated for you on the next two pages
What's in a media kit
A media kit contains your media release, background information, photographs and discs with images or logos. These are usually contained within a folder, if they are to be released at a press launch or conference. For complex events, details that are ring-bound into a specially produced folder will be valued as an essential reference for the life of the campaign.
Well-planned gimmicks can be very successful. The Sydney Opera House, for example, included in their kit a digital clock that counted down the seconds to the year 2000 when it announced its celebrations for New Year's Eve. Mugs, jack-in-the-boxes, balloons or smarties, provide a reminder of your gig. But any gimmick must be linked to the event or it will just be a meaningless, and possibly a tasteless, waste of money.
Publicity Report/Background Information
Background sheets provide supplementary information that can be sent with the release or faxed at a later stage to help brief journalists who are writing features. A single sheet with bullet points of all the news angles titled Points of Interest can succinctly list all the news and feature angles in an event. This can be mailed with the main press release. The kinds of background sheets that you might provide are:
• biographies of major players in an event
• short profiles of organisations involved
• succinct history of a project
• maps and 'how tos' if the event is being held in an unusual venue
• a list of all the artists involved in the event
Content, content, content
Meaningful relationships don't develop through 'one-night' stands. Continuity and mutual interest are important. People have opted to be on your list because they are interested in you... so take heart and give them some real meat about your work or the company.
Information can have even more value than dollars. Here are some ideas about how to make your 'information' valuable to the recipient:
send news just as its breaking such as: new artistic director just appointed, book about to be launched, invitation to a private preview of a new exhibition, prestigious tour confirmed
give privileges such as priority booking
provide fantastic background notes from the artist
Adapted from
Microsoft Publisher/InDesign Task 5
Your job today is to write a 4-page publicity report or backgrounder (as it is sometimes known in the Media industry) for your client.
Requirements:
Client: A well-known multinational corporation, e.g. Qantas, McDonalds, IBM, etc.
Publicity: The launch of a charity drive, event, promotion
The following are concept maps that must be closely adhered to.
Step 5 – marking scheme
|Publisher Task 4 Marking Scheme |
|(6% of final mark ) |
|Item |Possible Marks |Actual |
| | |Marks |
|Section 1 - Planning | | |
|Q1 – 2 |In Step 4! | |
|Section 2 - Design | | |
| |0 | |
|Step 3 – Create it! | | |
|Newsletter |15 | |
|Step 4 – Your report | | |
|Answers to Questions 1 and 2 from the planning part. |5 | |
|Hard Copy of Newsletter |10 | |
|Total |?/30 | |
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Page 1
Why people should take part in this. How they will benefit, etc.
The who, why, what, where, how of the event, promotion.
Why people should take part in this. How they will benefit, etc.
The who, why, what, where, how of the event, promotion.
Intro to charity and all the work they do and how wonderful they are…
• Mission Statement
• Vision
• Future plans
• Goals
• etc
Page 1
Page 4
Page 3
Page 2
Company
Logo(s)
Historical background
Note from general manager
Contents
This page should follow the K.I.S.S. principle.
All contact details, sponsors (including logos).
Page 2
Page 3
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It is intelligent file search solution for home and business.