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BMI 3C – Marketing

Unit 2 – The Marketing Mix

Activity 2 – The Product Life Cycle

Assignment 1 – Industrial vs. Consumer

There are four classifications of goods and services. The following describes each:

Industrial Goods

Businesses use industrial goods to create new products or to help with business operations. They can be raw, processed or finished.

Consumer Goods

These are the products you and I use. They are non-industrial and are sold in retail stores to the general public.

Industrial Services

Tasks performed by others to fill a need of an industry. Paid for by a business.

Consumer Services

Tasks performed by others to fill a need of a consumer. Paid for by a person.

Assignment

Industrial vs. Consumer Goods

Describe the changes and/or give an example of the following industrial goods as they are converted from a raw material, to a processed good, to a finished good. Describe whether your example of a finished good is still an industrial good or is now a consumer good?

Tree

Tomato

Wheat

Coal

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