Anheuser-Busch International, Inc

Consumer Promotion. Except for the Facelle brands, there was little consumer promotion activity in the category, relative to the norms for other consumer packaged goods. In 1991, the three major facial tissue suppliers ran a total of 35 consumer promotions, with 21 of those for the Facelle brands (13 for Royale and 8 for Facelle, respectively). ................
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