Chapter 9—Product Concepts
a. nonfiscal costs b. pricing objectives c. cause-related goals d. equity earnings e. liquidity fees ANS: B PTS: 1 REF: 169 OBJ: 11-8 TYPE: Def. TOP: AACSB Reflective Thinking | TB&E Model Pricing. 115. In many nonprofit situations the consumer is not charged a tangible price yet must absorb time costs, embarrassment costs, or effort costs ... ................
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