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TERMS OF REFERENCE

Position title: Brand Manager

Reports to: Head Corporate Communications

Supervises: N/A

Grade: F

Date: January 2006

I. Major Functions:

The Brand Manager has the day to day responsibility of implementing WWF’s global brand strategy, and assists the Head of Corporate Communications in its overall management – in order to strengthen WWF’s image and reputation.

II. Major Duties and Responsibilities:

1. Responsible for implementing WWF’s global brand strategy on a day to day basis in order to strengthen WWF’s image and reputation.

2. Assists the Head of Corporate Communications in managing WWF’s global brand strategy.

3. Helps the WWF Network implement the global brand strategy and keep it alive.

4. Conducts regular internal audits as a means of monitoring proper implementation of the brand.

5. Helps the Head of Corporate Communications to commission and supervise market research to measure progress in brand awareness.

6. Responsible for the production and distribution (print and web) of on-brand communications tools for WWF International, including the Annual Review, corporate brochure, generic folder, WWF Highlights.

7. Provides advisory assistance to the WWF Network.

8. Performs other duties as requested by the Head of Corporate Communications.

III. Supervisory Responsibilities:

N/A

IV. Working Relationships:

1. Internal: Interacts frequently with other staff at all levels to make sure that branding is as well integrated as possible into the rest of the organization. Liaises regularly with NO counterparts.

2. External: Interacts frequently with a variety of non-staff individuals such as branding experts, writers, editors, proofreaders, translators, desktop publishers, graphic artists, design agencies, printers, and market researchers. Communicates with counterparts in other institutions and others involved in brand-related matters.

V. Minimum Qualifications:

1. Knowledge: University degree in journalism, communications, or related field preferred.

2. Experience: Five to eight years’ experience in managing an international brand and in the writing, editing, production, and distribution of publications. A knowledge of international environmental and conservation issues an advantage.

3. Skills and Abilities: Proven ability to manage a creative and professional staff. Demonstrated ability in the formulation of branding and publications policy. Strong interpersonal skills. Excellent oral and written skills in English and in French. Good sense of design. Good writing skills.

VI. WWF's Mission and Values:

1. It is part of every staff member's terms of reference to contribute to WWF's mission. WWF's mission is to stop the degradation of the planet's natural environment and to build a future in which humans live in harmony with nature, by:

- conserving the world's biological diversity

- ensuring that the use of renewable natural resources is sustainable

- reducing pollution and wasteful consumption.

2. It is also part of every staff member's terms of reference to embody WWF's values, which are: Passionate & Optimistic, Challenging & Inspiring, Credible & Accountable, Persevering & Delivering Results.

Prepared by Supervisor: ________________________ Date: ______________

Accepted by Departmental Director: ________________________ Date: ______________

Accepted by Staff member: ________________________ Date: ______________

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